ARE WE DESIGNERS OF A BRIGHT FUTURE OR CYBER-ARMAGEDDON? New technologies solving some problems unexpectedly create another. Nowadays we experience rising issues with machine morality, distrust in bots either addictions in mobile applications. Designers meet new challenges that were unknown or maybe ignored… How to prepare for tomorrow’s dilemmas? This talk will be about the design ethics, sustainability, moral machine. The key takeaways is a lesson learnt about how to become a responsible product designer.