SlideShare a Scribd company logo
Confidential
OPERATIONAL EXCELLENCE FORBIG DATAAPPS
Confidential
2
TRUSTED
by over 10,000
companies as their big
data app platform
BACKED
by top Silicon Valley
investors True Ventures,
Rembrandt VP, Bain
Capital
FOUNDED
in 2008, with
headquarters in San
Francisco
Confidential
PERFORMANCE MANAGEMENT FOR
BIG DATA APPLICATIONS
your big data
apps
MONITOR
to resolve
issues faster
big data apps
more effectively
MANAGECOLLABORATE
Confidential
4
Java, Scala (Scalding), SQL
SIMPLE
Ensure best practices
at any scale thanks to
easy-to-learn design
principles
FLEXIBLE
Leverage existing Java,
Scala, and SQL skills
and easily adapt to new
systems
WE ARE THEDEVELOPERS BEHIND CASCADING
RELIABLE
Always get optimal
performance and
reliability for big data
applications
Confidential
• Use Hadoop for ETL / ELT
• Ensure quality and manageability
of our ELT / ELT applications
• Translate existing ETL work to
Hadoop
• GUI ETL tool for developers that
don’t know Java, Scala, SQL
5
MIGRATING TO HADOOPFOR ETLATENTERPRISE SCALE.
Cascading
Driven
?
?
Confidential6
TODAY’S SPEAKERS
Shahab Kamal
Vice President at BitWise Inc.
Shahab is responsible for strategy, growth and client relations. Shahab works with client executives on IT
Strategy for Business Intelligence, Big Data, Data Warehousing and Enterprise Applications. Shahab has
worked at Ford Motors, Aon Hewitt and Tribune Company on their PeopleSoft ERP implementation and support.
His expertise has been around retrofitting data from legacy applications without loss of data integrity.
Mark Castillo
Driven, Inc.
Mark is a Solutions Architect with 15+ years of software engineering background. He has worked in the
finance, security, healthcare, streaming music, marketing, and social networking industries. His technical
knowledge and skills are focused on distributed systems, data processing, networking, Linux appliances and
Big Data.
Data	Migration	–
Seamless	Transition to	Hadoop
Shahab	Kamal	&	Mark	Castillo
About	Bitwise
Founded	
in	1996	with	HQ	in	
Chicago,	IL
Located
In	offices	in	India	
&	Australia
ISO	9001:2008	&	
ISO	27001:2005	
Certified
Backed
By	Fortune	500	
customers
Proprietary	
Technology
suite	of	Accelerators	
that	reduce	the	
expense,	time	and	
complexity	of	large	-
scale	data	projects.
Reporting,	Mining,	Analytics
Analytics
Reporting,
Mining,	
Analytics
Exploratory	Discovery	
Search
DATA	MART
ReportingData	Mining
STAGE TRANSFORM ARCHIVE
Data	Lake
Bitwise	Migration	Solution	Approach
~70%	Effort	Saving~60%	Effort	Saving
Inventory Deep	Dive
Migration	
Design
Migration Validation
~30%	Effort	Saving
Migration	
Automation
Assessment	Automation Test	Automation
1 2 3
Big	Data	Processing	Platform
OTHER	
CUSTOM
Local	In-Memory MapReduce&	Tez
COMPUTATION	FABRIC
CASCADINGEnterprise	Data	Application
BitWise Big	Data	Processing	Platform
ETL
Migration
QualiDI
Data	Quality
Framework
ELT
Development
Development Migration	Engine Testing Checks	&	Balances
Case	Study
RECOVERY	APPLICATION
DATA	SOURCES
ANALYTICS
REPORTING
Developer	UI
XML
Custom
Code
Execution	Service
Cascading	Framework
ETL	
Application
RECOVERY	APPLICATION
DATA	SOURCES
ANALYTICS
REPORTING
Automated	
ETL
Migration
RDBMS
RDBMS
Data	
Quality
Monitoring	
Data	Quality	Monitoring	
ETL
Testing
On	Execution
Generate					Cascading	Flow
Launch	MapReduce Jobs
Bitwise	ELT	Tool	Architecture
ETL
Migration
QualiDI
Data	Quality
Framework
Developer	UI
XML
Custom
Code
Execution	Service
Cascading
Framework
Development	Environment
Key	Features
Increases	ETL	developer	productivity	on	Hadoop	by	up	to	50%EASY
EFFECTIVE
ECONOMICAL
OPERATIONAL
VISIBILITY
Ports	majority	of	existing	ETL	processes	to	Hadoop	with	little	to	no	changes
Optimizes	ETL	performance	by	choosing	the	right	computation	fabric
Views	ETL	processes	in	real-time	for	service	level	management
Benefits	of	Bitwise	Migration	Solution
Up	to	60%	Reduction	during	Assessment	Phase	with	Dark	Data	Discovery	
Framework
SAVES	TIME
ECONOMICAL
INCREASES
PRODUCTIVITY
QUICKER
VALIDATION
Up	to	70%	Touch-Free	Migration
Up	to	40%	Increase	in	Developer	Productivity
Up	to	30%	Effort	Savings	in	Data	Validation
SAVES
EFFORT
Up	to	75%–90%	Effort	Saved	for	Test	Compliance	Reports
Axes	UI
Axes	UI
Axes	UI
Axes	UI
Axes	UI
Accelero Demo	&	UI
Concurrent	– Cascading	and	Driven
OTHER	
CUSTOM
Local	In-Memory MapReduce &	Tez
COMPUTATION	FABRIC
CASCADING
Enterprise	Data	Application
Bitwise	helped	a	large	Fortune	500	company	save	millions	of	dollars	and	an	estimated	30-50%	time	in	ETL	
development	through	 utilization	of	the	Bitwise	proprietary	ETL	migration	accelerator,	offloading	 from	a	costly	legacy	
platform	to	Hadoop.
It	began	when	the	client	expressed	their	interest	in	moving	to	Hadoop/Big	Data	by	migrating	their	existing	Recovery	
Ab	Initio	ETLs.	Bitwise	came	up	with	a	phased	approach	to	Proof,	 Validate	and	Convert	the	existing	ETLs.	
Taking	the	partnership	further,	 Bitwise	proposed	 a	GUI	to	the	ELT	tool	to	act	as	a	developer	IDE	based	on	Eclipse	as	a	
Next	Step.
Proofing	the
Technology	Stack
Validation	of
the	Bitwise	Hadoop	
ELT	Stack
ETL	Migration	
using	Accelero
Conversion	Engine	
Partnership	in	
Accelero Development
Engine	
Partnership	in	
Accelero GUI	
Development
Stage	1 Stage	2 Stage	3 Stage	4 Stage	5
Bitwise	has	been	working	with	fortune	500	company	to	move	data	from	Data	lake	to	Hadoop	and	identify	risks	that	
need	to	be	addressed.	The	primary	focus	on	developing	 templates	and	framework	for	Data	Ingestion	and	Testing	after	
the	data	is	transferred	and	build	reports	on	the	offloaded	 data.
Prior	Bitwise	has	helped	the	client	with	Data	Integration	migration	through	utilization	of	the	Bitwise	proprietary	Data	
Integration	migration	excelerator	Accelero,	offloading	 from	a	costly	legacy	platform	to	Hadoop,	 saving	30-50%	time	in	
ETL	migration.	
Stage	1 Stage	2 Stage	3
Data	Ingestion	
into	Hadoop	–
Proof	of	Concept
Taking	the	entire	
Proof	of	Concept	
ahead	–
data	lake	moving	
to	Hive
Build	optimized	
reports	running	of	
the	offloaded	
data	on	Hadoop	
Conversion	 of	
proprietary	ETL	to	
Accelero	ELT	using	
Cascading	and	
Driven
Stage	4
Thank	You
Confidential
• Bitwise website: http://www.bitwiseglobal.com/
• Driven website: http://www.driven.io/
• Speakers contact information:
- Bob Taylor: bobt@driven.io
- Shahab Kamel: Shahab.Kamal@bitwiseglobal.com
- Mark Catillo: mark@drive.io
ADDITIONALRESOURCES

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