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How to Analyze a
Competitor's Website
1. Does the site look professional?
● Has a lot of time and money been spent?
● An indication of market size
● Few good-looking competitors is a bad sign
2. How is the content?
● Well organized?
● Clear?
● Good language?
● Recently updated?
● Personal or corporate?
3. Where is the site on Google?
● Best source: business analytics information
● Second source: SEMrush.com
● Check organic traffic
4. What is the pagerank?
● Install SEO for Firefox
● A way to set website value
● Set by number and quality of inlinks
5. What is the history of the site?
● Use SEO for Firefox
● How has the site evolved?
● What changes did they make?
● Anything unsettling in the history?
6. Compare their site to others
● Find a few competitors on Google
● Look for commonalities
● Create a list of good and bad points
7. How old is the site?
● Use whois.com
● Find the exact age of the site
● Age a sign of survival
www.digitalmined.com

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How to analyze a competitor's website

  • 1. How to Analyze a Competitor's Website
  • 2. 1. Does the site look professional? ● Has a lot of time and money been spent? ● An indication of market size ● Few good-looking competitors is a bad sign
  • 3. 2. How is the content? ● Well organized? ● Clear? ● Good language? ● Recently updated? ● Personal or corporate?
  • 4. 3. Where is the site on Google? ● Best source: business analytics information ● Second source: SEMrush.com ● Check organic traffic
  • 5. 4. What is the pagerank? ● Install SEO for Firefox ● A way to set website value ● Set by number and quality of inlinks
  • 6. 5. What is the history of the site? ● Use SEO for Firefox ● How has the site evolved? ● What changes did they make? ● Anything unsettling in the history?
  • 7. 6. Compare their site to others ● Find a few competitors on Google ● Look for commonalities ● Create a list of good and bad points
  • 8. 7. How old is the site? ● Use whois.com ● Find the exact age of the site ● Age a sign of survival