The document discusses Chiara Rossitti's role as CRM/Email Marketing manager at The North Face and outlines the company's customer data acquisition, enhancement, and 1:1 marketing strategies. It includes information on their customer consideration, awareness, purchase, and post-purchase retention efforts across digital channels and retail. Charts provide insights into their customer profiling with metrics like transactions, time since last purchase, frequency, monetary value, and proportions of prospects, active customers, and inactive customers. It also details a recent eBook sample incentive campaign to drive newsletter signups.