Homo Sapiens has taken over the world by storm. From the early ages - from Neanderthaler until 2019 - we have developed like no other species on the planet. In the past ages/centuries technology has enabled fundamental shifts in society and has changed (and will change) how we interact with each other, with technology and corporations. This presentation gives you insights into the history of data and how two underlying principles; owning and accessing; are influencing the growth of data in this world.