An introduction to Big Data.

1. Big Data 101
International Legal Technology Association Deb
Dobson, Marketing Technology Manager Fisher &
Phillips LLP
2015

2. Agenda
Big Data Overview
Four V’s
Using Big Data
Big Data Resources
Upcoming Big Data webinars

3. What is Big Data?
Big data is a broad term for data sets so large or complex that typical
database tools cannot capture, store, manage and analyze the data.

4. Structured vs. Unstructured Data
Structured: Data that resides in a fixed field within a record or file. Ex:
relational databases and spreadsheets
Client relationship management systems (CRM)
Unstructured: Data that does not reside in a traditional row-column
database. Ex: email messages, videos, photos, audio files, webpages, GPS,
mobile, etc.
Note: Experts estimate that 80-90% of the data in any organization is
unstructured.

5. Human Data Generated/Minute
Twitter users tweet 277,000 times
Facebook users share 2,460,000 pieces of content
72 hours of new video uploaded to YouTube
Google receives 4 million search queries/minute
Apple receives 48,000 app downloads/minute
Instagram photographers share 3,600 new
photes/minute
Vine users share 8,333 videos
Pinterest users pin 3,472 images
Email users send 204,000,000 messages
Social
Infographic

6. OM
Social
Sensors
helps reliably store, access and
analyze any data regardless of
how fast it Is moving, what type
it is, or where it resides. It's
today's emerging technology
that will help make sense of
the Big Data explosion.
Big Data:
Making the World go Round
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are you keeping up?
A
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8. Four V’s

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10. Big Data is not about the size of the data, It’s about the Value within
the data.

11. Laurie Miles, head of analytics for big data specialist SAS, says:
"The term big data has been around for decades, and we've been
doing analytics all this time. It's not big, it's just bigger."
It's the velocity, variety and volume of data that has merited the new
term – Big Data.

12. Using Big Data

13. Determine the question you are trying to answer
Determine the information that you need to answer the question
Decide where you will obtain this information
Structure and organize the data in a way that will enable you to analyze it

14. Examples of How Big Data Being Used?
Companies are managing legal spend
Litigation strategy
Jury Selection

15. Potential Law Firm Big Data Use Case
Examples:
Predictive analysis
Pricing
Improve your business development strategy
Streamline your processes by identifying client reactions
Ediscovery using Big Data

16. Big Data Resources

17. People to Follow:
Tamara Dull, Director of Emerging Technologies, SAS Best Practices,
@tamaradull,
Bernard Marr, Business and Data Expert, Advanced Performance Institute,
@bernardmarr, Slideshare
Kirk Borne, DataScientist, Professor of Astrophysics & Computational
Science, Big Data Consultant and Advisor, George Mason University,
@KirkDBorne

18. Resources
Learn Big Data for Free
The Data Roundtable – A community of data management experts
10 Big Data Pros to follow on Twitter
Big Data University

19. ILTA Big Data Upcoming Webinars - Dates TBD
Big Data & Legal Prediction
Big Data & eDiscovery - Two sessions
Big Data for Legal Marketers
Big Data and Pricing
Big Data and Privacy
Big Data - Beginning Statistical Analysis
Big Data - Advanced Statistical Analysis