Artificial intelligence (AI) will profoundly affect the ways in which businesses and governments engage with consumers and citizens alike. From advances in genetic diagnostics to industrial automation, these widespread changes will have significant economic, social and civic implications. As such, Intelligent Economies explores the transformative potential of AI on markets and societies across the developed and developing worlds.
This report, developed by The Economist Intelligence Unit and sponsored by Microsoft, draws on a survey of more than 400 senior executives working in various industries, including financial services, healthcare and life sciences, manufacturing,
retail and the public sector. Survey respondents operate in eight markets: France, Germany, Mexico, Poland, South Africa, Thailand, the UK and the US.
In the cyber world, many are attacked but not all are victims. Some organisations emerge stronger. The most cyber-resilient organisations can respond to an incident, fix the vulnerabilities and apply the lessons to strategies for the future. A key element of their resilience is governance, a task that falls to the board of directors.
To learn more about the challenges of governing a cyber-resilient organisation, The Economist Intelligence Unit (EIU) conducted a global survey, sponsored by Willis Towers Watson, of 452 large-company board members, C-suite executives and directors with responsibility for cyber-resilience.
Among the findings:
-In the past year, a third of the companies surveyed experienced a serious cyber-incident — one that disrupted operations, impaired financials and damaged reputations — and most placed high odds on another one in the next 12 months.
-Many companies lack confidence in their ability to source talent and develop a cyber-savvy workforce.
-Executives cite the size of the financial and reputational risk as the most important reason for board oversight.
The Work Ahead: How Digital Thinking Separates Retail's Leaders from LaggardsCognizant
In this installment of our Work Ahead series, we focus on the impact of digital transformation on the retail industry and the surprisingly wide gap in how digital leaders and laggards perceive the digital future and are approaching the necessary changes to succeed.
Artificial intelligence (AI) will profoundly affect the ways in which businesses and governments engage with consumers and citizens alike. From advances in genetic diagnostics to industrial automation, these widespread changes will have significant economic, social and civic implications. As such, Intelligent Economies explores the transformative potential of AI on markets and societies across the developed and developing worlds.
This report, developed by The Economist Intelligence Unit and sponsored by Microsoft, draws on a survey of more than 400 senior executives working in various industries, including financial services, healthcare and life sciences, manufacturing,
retail and the public sector. Survey respondents operate in eight markets: France, Germany, Mexico, Poland, South Africa, Thailand, the UK and the US.
In the cyber world, many are attacked but not all are victims. Some organisations emerge stronger. The most cyber-resilient organisations can respond to an incident, fix the vulnerabilities and apply the lessons to strategies for the future. A key element of their resilience is governance, a task that falls to the board of directors.
To learn more about the challenges of governing a cyber-resilient organisation, The Economist Intelligence Unit (EIU) conducted a global survey, sponsored by Willis Towers Watson, of 452 large-company board members, C-suite executives and directors with responsibility for cyber-resilience.
Among the findings:
-In the past year, a third of the companies surveyed experienced a serious cyber-incident — one that disrupted operations, impaired financials and damaged reputations — and most placed high odds on another one in the next 12 months.
-Many companies lack confidence in their ability to source talent and develop a cyber-savvy workforce.
-Executives cite the size of the financial and reputational risk as the most important reason for board oversight.
The Work Ahead: How Digital Thinking Separates Retail's Leaders from LaggardsCognizant
In this installment of our Work Ahead series, we focus on the impact of digital transformation on the retail industry and the surprisingly wide gap in how digital leaders and laggards perceive the digital future and are approaching the necessary changes to succeed.
With a fundamental shift in the CFO mission, the finance function has become a critical change agent across organizations. The role of financial leaders such as CFOs is evolving, from a traditional financial controller, to one that drives performance improvements across the organization.
Digital asset management Market PPT 2021: Size, Growth, Demand and Forecast ...IMARC Group
According to the latest report by IMARC Group,the global digital asset management market size reached around US$ 3.88 Billion in 2020.
Digital assets refer to documents, audio, animation, pictures, and other media content that requires proper rights to use them.
TENDÊNCIAS DE NOVOS MODELOS NO MUNDO DO MARKETINGMeio & Mensagem
Painel apresentado por Terry Young - Presidente, Sparks & Honey EUA - no Evento ProXXIma 2018.
Como marcas e CMOs estão tentando reinventar e reciclar sua busca por soluções fora dos modelos tradicionais de agências de publicidade.
Jocelyn Smith, CEO and Founding Partner of infinitee Communications, Inc., shatters the status quo of when to start marketing a new development. Learn how branding your property early and branding it right gets you leasing results while also building customer loyalty, ultimately effecting that all-important return on your investment.
From investors to developers and everyone in between, this message is for you. Being 100% leased by grand opening is half the battle. The moment you break ground, the chatter starts. The right messaging mix, the right platforms, the right leverage and the right positioning is key to capitalizing on that anticipation and controlling the conversation.
Best of Both Worlds: Correlating Static and Dynamic Analysis ResultsJeremiah Grossman
One of the only guarantees in life is that the first time you analyze a piece of software for security vulnerabilities, you're going to find them. Whether you’re using static or dynamic analysis, prioritizing defects for remediation can strain any organization. This session will demonstrate methods for integrating analysis techniques and show how a combined approach gives better results.
The UK Payments Barometer, is based on a survey of over 400 financial decision makers, including business owners, CFOs, CEOs, CTOs and COOs, on areas including cash management, fraud and payments. A broad range of UK businesses were included, from small businesses to enterprises organisations. It aims to track the health of UK businesses from a financial decision making and risk management perspective. The 2016 report cites payment fraud and errors as the biggest challenge currently faced by financial decision makers.
LUMA's State of Digital Media at DMS 16LUMA Partners
LUMA presents our annual State of Digital Media which covers our views on the market, the industry trends and the future of the ecosystem with a specific focus on digital media and marketing. We hope you enjoy it.
Global Market Estimates is a market research and business consulting company who has proven track record in serving Fortune 500 companies.
Request for a sample copy of the ‘Vendor Relationship Management Software Market’ report @:
https://www.globalmarketestimates.com/vendor-relationship-management-software-market/
TELECOM, MAS PODE ME CHAMAR DE PUBLISHER MESMOMeio & Mensagem
Painel apresentado por Tim Mahlman - President of Publisher Platforms, OATH – EUA - no Evento ProXXIma 2018.
Cada vez mais as companhias de telecom apostam no mundo do conteúdo como uma importante fonte de receitas. Isso não é novo, mas a tendência é que esse movimento se aprofunde, impactando a forma como os conteúdos são distribuídos e consumidos em todo o mundo. E como as marcas podem tirar proveito disso.
Building a Code Halo Economy for InsuranceCognizant
By finding meaning in the digital data that accumulates around people, processes, organizations and things, insurers can simultaneously reinvent how they operate and reshape their customers' experience.
AdTech Late Stage Deal & M&A Analysis (Thomvest Ventures)Thomvest Ventures
This report is a compilation of data on late stage investment in advertising technology (adtech) companies over the last several years, as well as a summary of M&A activity in the sector.
Implementing real-time systems and managing the organisational change that arises as a result are capabilities that the IT department is best placed to provide. As this article reveals a number of organisations see real-time business as an important enabler for digital transformation. In those companies, the IT department should be leading the real-time charge. Learn more about real time business from this article.
LUMA Digital Brief 004 - Back to Mad MenLUMA Partners
LUMA Partners presents Digital Brief 004: Back to Mad Men. We explain what the future holds for ad agencies and five strategies they make take in a competitive marketplace.
Identity and access_management_(iam)_marketpallavi_1234
Organizations now have an innumerable amount of data and information. Incidents of theft of confidential data from workplace have been rising significantly.
Challenges and opportunities for European MSPsKaspersky
With ongoing digital transformation and transition to cloud infrastructure, outsourcing of IT services and IT security in particular is on the rise. To get a better picture of current challenges and opportunities for Manages Service Providers (MSPs) across Europe, our experts conducted a survey of European MSP employees from the UK, France, Germany, Spain, Italy, Austria, Sweden, and Denmark. From this survey as well as the analytics of our annual online survey of business IT decision-makers, “Kaspersky Corporate IT Security and Risks Survey 2019,” they compiled “Maintaining MSP Momentum: Challenges and opportunities in an evolving IT security landscape.”
With a fundamental shift in the CFO mission, the finance function has become a critical change agent across organizations. The role of financial leaders such as CFOs is evolving, from a traditional financial controller, to one that drives performance improvements across the organization.
Digital asset management Market PPT 2021: Size, Growth, Demand and Forecast ...IMARC Group
According to the latest report by IMARC Group,the global digital asset management market size reached around US$ 3.88 Billion in 2020.
Digital assets refer to documents, audio, animation, pictures, and other media content that requires proper rights to use them.
TENDÊNCIAS DE NOVOS MODELOS NO MUNDO DO MARKETINGMeio & Mensagem
Painel apresentado por Terry Young - Presidente, Sparks & Honey EUA - no Evento ProXXIma 2018.
Como marcas e CMOs estão tentando reinventar e reciclar sua busca por soluções fora dos modelos tradicionais de agências de publicidade.
Jocelyn Smith, CEO and Founding Partner of infinitee Communications, Inc., shatters the status quo of when to start marketing a new development. Learn how branding your property early and branding it right gets you leasing results while also building customer loyalty, ultimately effecting that all-important return on your investment.
From investors to developers and everyone in between, this message is for you. Being 100% leased by grand opening is half the battle. The moment you break ground, the chatter starts. The right messaging mix, the right platforms, the right leverage and the right positioning is key to capitalizing on that anticipation and controlling the conversation.
Best of Both Worlds: Correlating Static and Dynamic Analysis ResultsJeremiah Grossman
One of the only guarantees in life is that the first time you analyze a piece of software for security vulnerabilities, you're going to find them. Whether you’re using static or dynamic analysis, prioritizing defects for remediation can strain any organization. This session will demonstrate methods for integrating analysis techniques and show how a combined approach gives better results.
The UK Payments Barometer, is based on a survey of over 400 financial decision makers, including business owners, CFOs, CEOs, CTOs and COOs, on areas including cash management, fraud and payments. A broad range of UK businesses were included, from small businesses to enterprises organisations. It aims to track the health of UK businesses from a financial decision making and risk management perspective. The 2016 report cites payment fraud and errors as the biggest challenge currently faced by financial decision makers.
LUMA's State of Digital Media at DMS 16LUMA Partners
LUMA presents our annual State of Digital Media which covers our views on the market, the industry trends and the future of the ecosystem with a specific focus on digital media and marketing. We hope you enjoy it.
Global Market Estimates is a market research and business consulting company who has proven track record in serving Fortune 500 companies.
Request for a sample copy of the ‘Vendor Relationship Management Software Market’ report @:
https://www.globalmarketestimates.com/vendor-relationship-management-software-market/
TELECOM, MAS PODE ME CHAMAR DE PUBLISHER MESMOMeio & Mensagem
Painel apresentado por Tim Mahlman - President of Publisher Platforms, OATH – EUA - no Evento ProXXIma 2018.
Cada vez mais as companhias de telecom apostam no mundo do conteúdo como uma importante fonte de receitas. Isso não é novo, mas a tendência é que esse movimento se aprofunde, impactando a forma como os conteúdos são distribuídos e consumidos em todo o mundo. E como as marcas podem tirar proveito disso.
Building a Code Halo Economy for InsuranceCognizant
By finding meaning in the digital data that accumulates around people, processes, organizations and things, insurers can simultaneously reinvent how they operate and reshape their customers' experience.
AdTech Late Stage Deal & M&A Analysis (Thomvest Ventures)Thomvest Ventures
This report is a compilation of data on late stage investment in advertising technology (adtech) companies over the last several years, as well as a summary of M&A activity in the sector.
Implementing real-time systems and managing the organisational change that arises as a result are capabilities that the IT department is best placed to provide. As this article reveals a number of organisations see real-time business as an important enabler for digital transformation. In those companies, the IT department should be leading the real-time charge. Learn more about real time business from this article.
LUMA Digital Brief 004 - Back to Mad MenLUMA Partners
LUMA Partners presents Digital Brief 004: Back to Mad Men. We explain what the future holds for ad agencies and five strategies they make take in a competitive marketplace.
Identity and access_management_(iam)_marketpallavi_1234
Organizations now have an innumerable amount of data and information. Incidents of theft of confidential data from workplace have been rising significantly.
Challenges and opportunities for European MSPsKaspersky
With ongoing digital transformation and transition to cloud infrastructure, outsourcing of IT services and IT security in particular is on the rise. To get a better picture of current challenges and opportunities for Manages Service Providers (MSPs) across Europe, our experts conducted a survey of European MSP employees from the UK, France, Germany, Spain, Italy, Austria, Sweden, and Denmark. From this survey as well as the analytics of our annual online survey of business IT decision-makers, “Kaspersky Corporate IT Security and Risks Survey 2019,” they compiled “Maintaining MSP Momentum: Challenges and opportunities in an evolving IT security landscape.”
Cyber-criminals are assaulting every part of the enterprise. But not all cyber-attacks are created equal. In the minds of senior executives, the greatest danger of cyber-attacks is damage to the reputation of the firm with its customers.
IAB Netherlands report: Report on Digital Marketing Innovation IAB Europe
With this survey, IAB Netherlands charts the digital innovation agenda of leading marketers in the Netherlands. In cooperation with Deloitte Digital we had interviews with 22 top marketers about the state of digital marketing in their organizations and we spoke about their expectations for the coming 3 years.
Adweek 2019 Data-Driven Marketing at the CrossroadsMark Osborne
Survey of over 300 Marketing Leaders for trends and insights on data-driven marketing, includes trends in technology investment, challenges to implementation of data-driven marketing strategies, prioritization of objectives, challenges with improving the customer experience, impacts of privacy and compliance and forward looking predictions
White Paper: Bridging the Gap between Marketing & IT with Customer Identity &...Gigya
As customer data and digital experiences become the linchpins of business success, there is an unprecedented need for marketing and IT to come together. Bridging this gap requires a solution that addresses the needs and concerns of both marketing and IT while presenting opportunities for joint departmental and business growth. We'll take a look at three marketing and IT conflicts and how customer identity and access management (CIAM) provides a highly collaborative and effective solution.
How close is your organization to being breached | Safe SecurityRahul Tyagi
Traditional methods are certainly limited in
their capabilities and this is easily proven by
the multitude of breaches businesses were a
victim of, across the globe. The 2020 Q3 Data
Breach QuickView Report revealed that the
number of records exposed in 2020 has
increased to 36 billion globally. The report
stated that there were 2,953 publicly
reported breaches in the first three quarters
of 2020 itself! 2020 is already named the
“worst year on record” by the end of Q2 in
terms of the total number of records
exposed. With the growing sophistication of
cyber-attacks and global damages related
to cybercrime reaching $6 trillion by 2021, we
need a solution that simplifies
cybersecurity.
To know more about breach probability visit : www.safe.security
As businesses generate and manage vast amounts of data, companies have more opportunities to gather data, incorporate insights into business strategy and continuously expand access to data across the organisation. Doing so effectively—leveraging data for strategic objectives—is often easier said
than done, however. This report, Transforming data into action: the business outlook for data governance, explores the business contributions of data governance at organisations globally and across industries, the challenges faced in creating useful data governance policies and the opportunities to improve such programmes.
Thomson Reuters is pleased to be a sponsor for this years A-Team Entity Data and Applications Directory. This special publication lists all the major suppliers of regulatory and risk data services, covering areas such as:
FATCA, Solvency, EMIR, Dodd-Frank, UCITS, LEI, Counterparty Risk and so much more.
The quest for digital skills is an Economist Intelligence Unit report, sponsored by Cognizant, on the supply and demand of digital skills across four industries: financial services, healthcare, retail and manufacturing.
We conducted a groundbreaking survey of the UK’s data and business professionals to get a snapshot of the state of the world of data, uncover some of the issues facing the industry and get a sense of the changes on the horizon. The results were enlightening, and in some cases, very surprising.
Find out:
Why nearly a third of IT Directors feel their organisation uses data poorly
What the hybrid data manager of the future will look like
Why understanding customer behaviour remains the holy grail for so many
We conducted a ground-breaking survey of the UK’s data and business professionals to get a snapshot of the state of the world of data, uncover some of the issues facing the industry and get a sense of the changes on the horizon. The results were enlightening, and in some cases, very surprising.
We conducted a survey of the UK's data and business professionals to get a snapshot of the state of the world of data, uncover some of the issues facing the industry and get a sense of the changes on the horizon. The results were enlightening, and in some cases, very surprising.
P&G Alumni Network Atlanta Chapter 3-21-18 MASTERFortuneCMO, LLC
P&G Alumni Network Atlanta Chapter 3-21-18 program featuring Jim Stengel, former P&G Global Marketing Officer, author of 'Grow' & 'Unleashing the Innovators'.
Startup Nation 2 Enterprise - SN2E™ - is the 1st & only tech transfer company authorized by the Israeli Council of Higher Education to aggregate & commercialize IP developed at 46 Israeli academic institutions, goverment hospitals & government research institutes with the mission to CONNECT ISRAEL’S IP TO INDUSTRY GROWTH.
Israeli academia is a world-leading, proven development ground for a wide range of products and inventions for sale across multiple industries. Immersed in this dynamic environment, SN2E™ leads in uncovering commercially promising inventions, provisional patent search and knowledge developed in Israeli government-funded academic institutions, hospitals and research centers. SN2E™ partners enjoy equity-free government subsidies, a fast and assured route to technology transfer, and access to an extensive network of contacts across the spectrum of Israel’s scientific, business, and financial communities.
SN2E™ provides a highly efficient, white-glove service to complete solutions for licensing technology and transforming IP into commercial success. With its business-oriented market driven approach, multi-disciplinary expert team, end-to-end workflow and patent-pending practical IP discovery methodology, SN2E™ brings unique value to every step of the invention protection process while enabling fast Return on Innovation for all parties.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
2. RSA CMO CYBERSECURITY SURVEY
2
Modern marketing transformation in the age of
cyber risk.
Under pressure to show ROI and drive pipeline, marketing is
modernizing its engines and adopting new platforms and tools at an
incredible pace—choosing from an unprecedented array of martech
innovations. It’s well reported that in the next few years, marketing
will spend more on technology than IT does—putting marketing’s
digital transformation in the same tier as yesterday’s large, high-
priority ERP and CRM implementations.
The demands of a successful modern marketing strategy—speed,
precision and accuracy—depend increasingly on cloud-based applications
that are easy to deploy and use, often with no assistance from IT.
Traditionally underserved by IT, marketing has been resourceful in
developing “shadow IT,” along with a network of third-party providers
that can implement and integrate these new tools.
The result: If you’re leading a digital transformation
in marketing, you’re effectively in the business of IT.
Today, there are more than 4,500 vendors in the martech space, half
of them less than two years old. Most are cloud-based services, and
many are not fully tested for security. Even if a cloud-based marketing
application passes an initial security audit, ongoing build-out and
integration with other systems can open up new vulnerabilities, which
INTRODUCTION
in turn expose the business to risk. Furthermore, this virtual marketing
infrastructure—being built outside of IT’s purview with an increasingly
complex set of tools—isn’t being monitored end to end for vulnerabilities
or intrusions.
As marketers make greater use of digital assets, services, and big data to
append, score, analyze and target customers and prospects, they must
also be accountable for ensuring a strategy for monitoring and protecting
that data on a daily basis. When the new EU General Data Protection
Regulation (GDPR) comes into play in 2018, fines for violating data
protection laws will increase tenfold for any company doing business in
Europe—regardless of where it’s headquartered. Before this happens,
marketing must have greater visibility into how its data is managed,
identify risks involved in handling and protecting customer data, and
develop a safe data plan.
In short, security isn’t an IT problem, it’s a business
problem—and it’s one that marketing needs to pay
attention to.
In an attempt to map the depth and breadth of security issues related to
the modernization of marketing, a new RSA survey evaluates how—and
how well—today’s IT and marketing teams are working together to ensure
that they aren’t inadvertently opening up their organizations to the
growing risks that come with a changing cyber threat landscape.
3. RSA CMO CYBERSECURITY SURVEY
3
Marketing needs a deeper understanding
of cybersecurity risks associated with digital
transformation.
RSA surveyed over 300 marketing and IT professionals with headquarters
in North America. The primary objectives of the CMO Cybersecurity
Survey are to gain an understanding of 1) how both functions think about
security in the context of a digital transformation and 2) how well IT and
marketing teams collaborate to ensure that proper security measures
are taken when modernizing their marketing engines and adopting new
marketing tools.
EXECUTIVE SUMMARY
KEY FINDINGS
■■ Marketing organizations don’t fully understand the business and
cybersecurity risks associated with the digital transformation of
modern marketing.
■■ Marketing departments may unknowingly be putting their
organizations at risk during digital infrastructure transformation.
■■ Considerable discrepancies exist between marketing and IT
respondents’ perceptions of collaboration and effectiveness
during transformation.
■■ Marketing is largely unaware of security protocols and crisis
communication plans in the event of a security incident.
4. RSA CMO CYBERSECURITY SURVEY
4
Marketing organizations don’t fully understand the
business and cybersecurity risks associated with the
digital transformation of modern marketing.
DATA INSIGHTS
Marketing is significantly less concerned than IT about the potential for
the marketing function to expose the organization to a security incident.
■■ IT respondents are significantly more likely than marketing
respondents to be highly concerned with internal and external
cyber threats.
■■ IT respondents are most likely to claim that between one and ten
security incidents occurred in the last year, and to attribute an average
of 45% of such occurrences to the marketing function.
■■ Marketing respondents are most likely not to know how many such
incidents affected their organizations in the last year, and to believe
that the number of incidents attributed to marketing is much lower.
■■ Marketing staff is not paying enough attention to marketing’s potential
impact on cybersecurity; only 10% of marketing respondents say they
are concerned with this impact.
■■ Of 12 major departments reviewed, IT ranked the marketing
department most likely to cause a cyber incident.
KEY FINDING #1
0%
10%
20%
30%
40%
50%
60%
70%
80%
MarketingIT
Moderately to extremely concernedNot at all to slightly concerned
CONCERN THAT MARKETING IS EXPOSING
THE ORGANIZATION TO CYBER RISK
PERCENTAGE OF INCIDENTS IN PAST 12 MONTHS
ATTRIBUTABLE TO MARKETING
25%
56%
75%
44%
78%
33%
11%
23%
7% 4%
31% 13%
0% 20% 40% 60% 80% 100%
Marketing
IT
25% or less 26–50% 51–75% 76–100%
45%
Average
19%
Average
5. RSA CMO CYBERSECURITY SURVEY
5
DATA INSIGHTS
Marketing teams may not have a good understanding of the sensitivity of
the data they work with.
■■ IT respondents are significantly more likely to believe that marketing
staff work with a wide array of sensitive information, while marketing
respondents report a smaller range of data types.
■■ IT respondents are most likely to say that their companies have access
to 10,000 or more customer-related records, and that a breach of
20–29% of those would create a major issue.
■■ Marketing respondents are most likely not to know how many
customer-related records the company has, or at what threshold a
records breach would become a major issue.
NUMBER OF SECURITY INCIDENTS IN LAST 12 MONTHS
NUMBER OF CUSTOMER-RELATED RECORDS
WHEN DO NUMBER OF RECORDS
BREACHED BECOME AN ISSUE?
AS A PERCENTAGE OF TOTAL RECORDS
0% 20% 40% 60% 80% 100%
Don't know
None of the above
Other
Federal Information Security Management Act (FISMA)
Student loan application information (GLBA)
Student education records (FERPA)
Export-controlled research (ITAR, EAR)
Sensitive identifiable human subject research
Attorney/client privileged information
Protected health information
Social security numbers
IT security information
Credit card or payment card industry (PCI) information
Personally identifiable information
Enterprise data
IT Marketing
IT Marketing
6% 5%
12%
29%
25%
23%
39%
5% 7%
13%
8%
29%
0%
10%
20%
30%
40%
50%
Don't know < 1,000 1,000–9,999 10,000–99,999 100,000–
500,000
500,001+
58%
50%
60%
KEY FINDING #1 (CONTINUED)
6. RSA CMO CYBERSECURITY SURVEY
6
RECOMMENDATIONS
■■ CMOs, CISOs, CIOs and marketing leadership should discuss
marketing’s digital transformation initiatives, identify potential
business risks, and collaborate on strategies for decreasing
cybersecurity vulnerability.
■■ Marketing leaders should actively educate their teams on the state of
cyber threats, fostering a “built for security” mentality along with the
move to modern marketing infrastructures.
■■ Marketing teams should accurately classify the data they collect,
collect only what is needed, and properly secure different types
of data.
■■ As marketing creates customer journeys, marketing staff should keep
in mind data access and data governance processes related to the
company’s industry.
WHEN DO NUMBER OF RECORDS
BREACHED BECOME AN ISSUE?
AS A PERCENTAGE OF TOTAL RECORDS
IT Marketing
IT Marketing
6% 5%
12%
29%
25%
23%
39%
5% 7%
13%
8%
29%
0%
10%
20%
30%
40%
Don't know < 1,000 1,000–9,999 10,000–99,999 100,000–
500,000
500,001+
12%
20%
26%
30%
11%
58%
24%
11%
2%
5%
0%
10%
20%
30%
40%
50%
60%
Don't know 0% to <10% 10% to <20% 20% to <30% 30% or more
KEY FINDING #1 (CONTINUED)
7. RSA CMO CYBERSECURITY SURVEY
7
Marketing departments may unknowingly
be putting their organizations at risk during
digital transformation.
DATA INSIGHTS
Marketing’s use of “shadow IT” and third-party services, without IT
oversight, could increase cybersecurity risk.
■■ Both marketing and IT respondents overwhelmingly agree that marketing
knowingly uses workarounds to avoid IT policies and procedures.
■■ IT respondents rank marketing as the function most likely to cause a
cyber incident due to shadow IT.
■■ IT shows higher confidence in marketing staff’s understanding of,
and compliance with, IT security policies, protocols and procedures
to minimize cyber threats—while marketing’s confidence in its own
understanding and compliance is much lower.
■■ Though native security is considered routine by most software
evaluation standards, when asked about its importance when
selecting and considering third-party marketing services, only 26%
of marketing respondents saw it as very or extremely influential in
selecting a vendor.
KEY FINDING #2
Occasionally to a great deal Never to rarely
Marketing respondentsIT respondents
USE OF SHADOW IT IN MARKETING
MARKETING’S UNDERSTANDING OF
IT SECURITY PROTOCOLS
21%
35%
11%
33%
47%
44%
34%
40%
21%
15%
22%
16%
6%
4%
25%
7%
5%
3%
8%
4%
Marketing
IT
Marketing
IT
ComplywithIT
securitypolicies
andprotocols
Havearobust
understandingof
ITsecuritypolicies
andprotocols
Strongly agree Somewhat agree Neither agree nor disagree Somewhat disagree Strongly disagree
78% 73%
8. RSA CMO CYBERSECURITY SURVEY
8
RECOMMENDATIONS
■■ Marketing and IT security teams should proactively discuss potential
business impacts and cybersecurity risks associated with digital
transformation initiatives, especially if outsourcing or cloud-based
services are used.
■■ When evaluating third-party vendors, marketing should understand
what security best practices those vendors should be following.
■■ Marketing should work with IT and security teams to clarify what
certifications may be required, what standards vendors need to follow
and who vendors need to work with for security or operational issues.
■■ Marketing should work in partnership with IT to understand the
integration/data exchange requirements between internal and external
applications, along with any vulnerability points.
■■ Marketing should develop a plan for how the entire marketing
technology stack will be tested and monitored on a continuous basis.
■■ Marketing should determine how user access will be managed and
authenticated most effectively.
'BUILT FOR SECURITY' AS BEING INFLUENTIAL ON
MARKETING'S DECISION TO PURCHASE THIRD-PARTY
APPLICATIONS OR SERVICES
7%
20%
47%
19%
7%
0%
10%
20%
30%
40%
50%
Not at all
influential
Slightly
influential
Moderately
influential
Very
influential
Extremely
influential
KEY FINDING #2 (CONTINUED)
9. RSA CMO CYBERSECURITY SURVEY
9
Considerable discrepancies exist between marketing
and IT respondents’ perceptions of collaboration
and effectiveness during a digital transformation.
DATA INSIGHTS
■■ IT respondents indicate that meetings and reviews occur between
the two groups; however, marketing respondents are less likely to be
aware of such interactions.
■■ IT respondents indicate that the two groups are likely to collaborate
at least quarterly; marketing respondents are significantly less likely to
know the frequency of such collaboration.
■■ IT respondents are significantly more likely than marketing
respondents to rate collaboration between IT and marketing as very or
extremely effective.
RECOMMENDATIONS
■■ IT and marketing leadership should form a more effective and
collaborative working relationship—not just to combat cyber threats,
but to keep marketing staff engaged throughout the process.
■■ For all major digital transformation milestones, both marketing and
IT security teams should ensure a full security review, including
vulnerability testing.
■■ Marketing and IT should create a strategy for monitoring the marketing
infrastructure for possible intrusions, and apply the same security
approach to this hybrid or cloud environment as they do across their
core infrastructure.
KEY FINDING #3
FREQUENCY OF COLLABORATION
COLLABORATION EFFECTIVENESS
IT Marketing
6%
3%
15% 13%
27%
21%
15%
42%
9% 11% 12% 14%
8%
5%
0%
10%
20%
30%
40%
50%
Don't know Less often
than annually
Annually Semi-annually Quarterly Monthly Weekly
IT Marketing
0
10%
20%
30%
40%
50%
60%
70%
80%
Not at all to slightly effectiveModerately effectiveVery to extremely effective
51%
70%
43%
24%
7% 6%
10. RSA CMO CYBERSECURITY SURVEY
10
Marketing is largely unaware of security protocols
and crisis communication plans.
DATA INSIGHTS
■■ IT respondents are significantly more confident than marketing
respondents that their companies have both protocols and crisis
communications plans in place in the event of a security incident.
■■ Marketing respondents are significantly less likely to know about
crisis management protocols and communication plans—despite the
likelihood of marketing being involved in crisis response.
■■ Marketing staff’s lack of knowledge about the extent of cybersecurity
crisis communication plans is even more pronounced in companies
with less than $1 billion in revenue.
RECOMMENDATIONS
■■ Marketing should collaborate more closely with IT to understand its
role in the event of a security incident.
■■ Marketing could offer to take the lead on developing a cybersecurity
crisis communication plan in cooperation with the IT security team.
■■ Marketing leaders, particularly in small and medium-sized companies
that may be in a hyper-growth stage, pre-IPO or seeking investors,
should pay particular attention to developing a security strategy.
These same companies should develop clear customer and media
communications strategies in the event of a breach, which may carry
with it potentially devastating consequences.
■■ CMOs should lead executive-level discussion about brand protection
in the event of a breach.
KEY FINDING #4
READINESS TO HANDLE A
MARKETING SECURITY INCIDENT
READINESS TO HANDLE A MARKETING
SECURITY INCIDENT, SEGMENTED BY COMPANY SIZE
37%
55%
39%
56%
20%
23% 2%
34%
22%
12%
7%
31%
21%
20%
22%
0% 20% 40% 60% 80% 100%
<$1B
$1B+
<$1B
$1B+
Crisis
Communication
planProtocols
Definitely yes Probably No Don't know
Definitely yes Probably No Don't know
47%
67%
48%
70%
22%
29%
27%
26%
6%
4%
3%
3%
25%
21%
0% 20% 40% 60% 80% 100%
Marketing
IT
Marketing
IT
Crisis
communications
planProtocols
,
,
-
-
11. RSA CMO CYBERSECURITY SURVEY
11
■■ Increase your cyber awareness and understanding of the business
risks associated with your transformation: Get—and stay—smart about
cybersecurity. Actively seek to understand more about how your
innovations may unintentionally cause vulnerabilities for your company
or organization.
■■ Take accountability for the security of your martech: If you’re
spending a large portion of your budget on marketing technology, and
using third-parties or shadow IT to help you implement and manage
that technology, you are in the business of IT security. Help company
leadership understand that this isn’t a technology problem, it’s a
business problem. Don’t allow marketing to leave security behind in an
effort to move more quickly.
■■ Make security a key decision factor when choosing vendors: Require
that your vendors go through security audits if they aren’t already, and
make security one of your top decision factors. Ask as many questions
as possible about their ability to protect and defend your data, and any
possible entry points into your environment. Remember, almost half of
martech vendors are less than two years old, so it’s prudent to make
sure their tools and applications are well tested.
STEPS YOU CAN TAKE TODAY
■■ Partner with IT on a roadmap and monitoring strategy: Build
marketing infrastructures with security in mind, partnering directly
with IT security teams to build an implementation roadmap and
plan for how your tools are tested and monitored on a regular basis.
Resource constraints or lack of diligence won’t matter if an intrusion
isn’t property contained.
■■ Determine the best approach for managing user access across
systems: Work with IT to determine the best approach for protecting
user and privileged accounts with a solid identity assurance and
authentication strategy.
■■ Advocate for a breach communication plan: A crisis communication
plan should be in place and practiced regularly. A breach
communication plan forces discussion about disclosure policies, gains
alignment on definitions and communications protocols for crisis
communications, and clearly assigns responsibilities.
12. RSA CMO CYBERSECURITY SURVEY
12
METHODOLOGY
This survey was conducted using an online quantitative instrument from
January through March 2017. RSA partnered with a third-party research
organization to execute the survey and administer it to IT and marketing
staff. While the majority of survey questions were the same for both
respondent groups, each group was also presented with a small block of
questions about which groups have the potential to cause
cyber incidents.
SAMPLE
In total, 303 qualified individuals responded to the survey: 171 IT
respondents and 132 marketing respondents. Due to survey logic,
sample sizes vary across questions.
RESPONDENT DEMOGRAPHICS
■■ Primarily managers, directors and C-level executives
■■ Representing organizations with at least 10,000 employees
■■ Representing international and national organizations with
headquarters in North America
■■ Representing a wide range of industries, including manufacturing,
finance/banking, computers, professional services,
telecommunications, retail, healthcare, internet, construction,
advertising, transportation and utilities
SURVEY METHODOLOGY & SAMPLE SIZE
PARTICIPANTS' ROLE
PARTICIPANTS' PRIMARY INDUSTRY
WHERE COMPANY DOES BUSINESS
73%
0
5%
10%
15%
20%
25%
30%
35%
40%
OtherAssociateVPC-levelDirectorManager
Local
Regional
National
International
0% 2% 4% 6% 8% 10% 12% 14% 16% 18%
Pharma/chemicals
Transportation
Utilities
Marketing/PR
Media
Construction
Advertising
Healthcare/medical
Telecommunications
Retail
Professional services
Finance/banking/insurance
Tech
Manufacturing
37%
22%
18%
11%
7%
5%
48%
35%
12%
6%