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empowers people to speak out
against outrageous quotes.
By speaking out against these quotes, we put
pressure on
corporations, politicians and celebrities
who say outrageous things.
How does it work?
Let’s start by thinking about
what puts pressure on people
who have the power to do
things differently.
Companies
really care about their profits and keeping
their shareholders happy.
Public opinion - how the company's brand
is perceived by the public - is crucial to the
bottom line.
Politicians
want to be elected (or re-elected) and to
achieve that they need to build themselves
a reputation.
Negative media coverage such as protests
against something they have said can
really hurt their reputation.
Celebrities
care about profits and most of the money
they make is driven by their reputation.
Again, negative media coverage as a result
of something they said will pressure these
celebrities to listen to you and your
demands.
help you get media coverage for
your cause?
How does
Actions on QuoteBUSTER
are inherently polarising and show a public
disagreement or conflict.
They are therefore much more likely to get
news coverage as a result.
Actions on QuoteBUSTER
are “newsworthy” because they are directly
linked to something that’s in the news right
now (where the quote was discovered)
People power
If an action gets news coverage, more
people will take action.
And the more people who take action, the
more impact we will have.
issues can get the attention they
deserve and we can make an
impact: one quote at a time.
Through
Join our community now at
www.quotebuster.org

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How QuoteBUSTER creates change

  • 1. empowers people to speak out against outrageous quotes.
  • 2. By speaking out against these quotes, we put pressure on corporations, politicians and celebrities who say outrageous things.
  • 3. How does it work?
  • 4. Let’s start by thinking about what puts pressure on people who have the power to do things differently.
  • 5. Companies really care about their profits and keeping their shareholders happy. Public opinion - how the company's brand is perceived by the public - is crucial to the bottom line.
  • 6. Politicians want to be elected (or re-elected) and to achieve that they need to build themselves a reputation. Negative media coverage such as protests against something they have said can really hurt their reputation.
  • 7. Celebrities care about profits and most of the money they make is driven by their reputation. Again, negative media coverage as a result of something they said will pressure these celebrities to listen to you and your demands.
  • 8. help you get media coverage for your cause? How does
  • 9. Actions on QuoteBUSTER are inherently polarising and show a public disagreement or conflict. They are therefore much more likely to get news coverage as a result.
  • 10. Actions on QuoteBUSTER are “newsworthy” because they are directly linked to something that’s in the news right now (where the quote was discovered)
  • 11. People power If an action gets news coverage, more people will take action. And the more people who take action, the more impact we will have.
  • 12. issues can get the attention they deserve and we can make an impact: one quote at a time. Through
  • 13. Join our community now at www.quotebuster.org