Lecture on election campaigning underpinned by the AIDA model (Attention, Interest, Desire, Action) and using the 2008 US Presidential election as a case study. Fifth lecture for final year students on the Political Communication option in Bournemouth University
Lass Zitate nicht länger so stehen. Mit QuoteBUSTER kannst du zeigen, dass du einem Zitat aus den Medien nicht zustimmst.
Gemeinsam können wir dafür sorgen, dass skandalöse oder falsche Aussagen nicht länger einfach so stehen bleiben.
In dieser Präsentation kannst du heraus finden, wie QuoteBUSTER funktioniert.
Marketing and PR functions are explained in the document. Market research and analysis help companies understand their target audiences and make strategic decisions. A marketing strategy plans how resources will be used to increase sales or gain competitive advantages. Advertising promotes brand awareness to potential customers. PR ensures messaging portrays products positively to attract customers and manages publicity. Spin and damage control can shape public opinion of events and minimize negative impacts. Lobbying aims to influence policymakers by persuading them to a particular side.
How Corporate Lobbyists Conquered American DemocracyBusiness didPazSilviapm
How Corporate Lobbyists Conquered American Democracy
Business didn't always have so much power in Washington.
LEE DRUTMAN
APR 20, 2015
JONATHAN ERNST/REUTERS
Something is out of balance in Washington. Corporations now spend about $2.6 billion a year on reported lobbying expenditures—more than the $2 billion we spend to fund the House ($1.18 billion) and Senate ($860 million). It’s a gap that has been widening since corporate lobbying began to regularly exceed the combined House-Senate budget in the early 2000s.
Today, the biggest companies have upwards of 100 lobbyists representing them, allowing them to be everywhere, all the time. For every dollar spent on lobbying by labor unions and public-interest groups together, large corporations and their associations now spend $34. Of the 100 organizations that spend the most on lobbying, 95 consistently represent business.
One has to go back to the Gilded Age to find business in such a dominant political position in American politics. While it is true that even in the more pluralist 1950s and 1960s, political representation tilted towards the well-off, lobbying was almost balanced by today's standards. Labor unions were much more important, and the public-interest groups of the 1960s were much more significant actors. And very few companies had their own Washington lobbyists prior to the 1970s. To the extent that businesses did lobby in the 1950s and 1960s (typically through associations), they were clumsy and ineffective. “When we look at the typical lobby,” concluded three leading political scientists in their 1963 study, American Business and Public Policy, “we find its opportunities to maneuver are sharply limited, its staff mediocre, and its typical problem not the influencing of Congressional votes but finding the clients and contributors to enable it to survive at all.”
Things are quite different today. The evolution of business lobbying from a sparse reactive force into a ubiquitous and increasingly proactive one is among the most important transformations in American politics over the last 40 years. Probing the history of this transformation reveals that there is no “normal” level of business lobbying in American democracy. Rather, business lobbying has built itself up over time, and the self-reinforcing quality of corporate lobbying has increasingly come to overwhelm every other potentially countervailing force. It has also fundamentally changed how corporations interact with government—rather than trying to keep government out of its business (as they did for a long time), companies are now increasingly bringing government in as a partner, looking to see what the country can do for them.
If we set our time machine back to 1971, we’d find a leading corporate lawyer earnestly writing that, “As every business executive knows, few elements of American society today have as little influence in government as the American businessman, the corporation, or even the millions of corporate stock ...
15Module 5 Struggle Cash FlowCOLLAPSEAs a Credit A.docxdrennanmicah
1
5
Module 5 Struggle Cash Flow
COLLAPSE
As a Credit Analyst for a community bank it is my responsibility to look at a company's "cash flow" and determine their ability to repay debt. The debt they are asking for is an investment to (hopefully) improve the overall strength and production of the company. However for every twenty-five good company's and businesses, there is one that limps along and struggles with cash flow and ultimately to repay their debts, let alone there shareholders, or themselves. If I was the financial manager of the company described above, I would have to find a way to "limp" my company through two painful and risky years.
With money inevitably gone in a six month period, and production of an earth-shattering product not being available for two years, the first and most important thing I would do is raise more capital. Of course the capital being raised would be hard earned capital because many people don't want to tie up their money for two years with no immediate returns, and the only chance of a return at all comes from a "break-through" product. That being said I would have High risk high reward share of stocks to be sold to raise more capital. The NPV of the project will require a higher return due to a higher discount rate the project will have since it needs funding now but won’t see cash flow from the funding for at least two years. This means stock that is going to be sold will cost the company more upfront to entice investors in a hurry up and wait game for two years. The payoff will be worth it after two years, but that’s two years there cash is tied up treading water for a substandard company.
I would present the following to the stakeholders and everyone with an interest in the company:
Funds are needed to keep production going for two years. While no return will be guaranteed for at least two years. The return after that period will be enough to make the investment a positive one. I would offer more shares at a lower cost (if possible) to ensure investors that any return on their investment will be big.
Budgeting would be first and most important thing I would do. I would cut every cost I reasonably could without putting the new product in jeopardy. I would stretch any and all money as thin as possible to ensure it was being maximized towards the production of the new product.
I would put together a forecast and budget for the next two years and show them exactly where and to what their money is going towards. At the end of that two year period, I would show them ROI numbers and how they will slowly climb to positive amounts and ultimately payback all of their investments with interest.
In the end, I would convince investors and shareholders that their money was being used wisely with forecasts and projections, they will see their returns in the future years that after a certain amount of time, will be higher than the current discount rate. A strict two years of budgeting and cutting costs wou.
Public Relations, Journalism & the Internet: A Game-changer?mcrutkow
This document discusses the evolution of public relations and journalism in relation to the rise of the internet and social media. It outlines how PR has adapted from a one-way communication model to a two-way dialogue, utilizing new online tools and focusing on building relationships. Journalism has also evolved, allowing crowdsourcing and public participation in reporting. However, traditional tools like press releases still have value when used appropriately. The future may bring a blend of traditional and new methods, with audiences having more control over the communication process.
This document outlines public relations strategies and techniques used by the healthcare insurance industry to influence public policy debates. It describes how PR firms use fearmongering, misleading language, and front groups to shape public opinion against reforms that threaten industry profits. Specific tactics included staging public charm offensives while secretly spreading misinformation, using polled language to activate emotional responses, and distributing industry talking points through allied politicians and media. The document warns that such PR often crosses ethical lines into outright lying.
Social media can positively or negatively impact companies and their stock prices. Negative posts that go viral about a company on platforms like Facebook can influence over 450 million users and potentially lead to a decline in share price (Paragraph 2). More than 50% of social media users are influenced by comments and posts about brands, so a viral negative post about a company like Adidas could hurt its earnings and stock price. Companies that experience positive social media attention may gain sales and see a boost in their stock due to improved reputation and awareness (Paragraph 3). Companies negatively publicized on social media are most likely to lose from declines in their market price as investors sell off shares to avoid potential losses (Paragraph 4).
Lecture on election campaigning underpinned by the AIDA model (Attention, Interest, Desire, Action) and using the 2008 US Presidential election as a case study. Fifth lecture for final year students on the Political Communication option in Bournemouth University
Lass Zitate nicht länger so stehen. Mit QuoteBUSTER kannst du zeigen, dass du einem Zitat aus den Medien nicht zustimmst.
Gemeinsam können wir dafür sorgen, dass skandalöse oder falsche Aussagen nicht länger einfach so stehen bleiben.
In dieser Präsentation kannst du heraus finden, wie QuoteBUSTER funktioniert.
Marketing and PR functions are explained in the document. Market research and analysis help companies understand their target audiences and make strategic decisions. A marketing strategy plans how resources will be used to increase sales or gain competitive advantages. Advertising promotes brand awareness to potential customers. PR ensures messaging portrays products positively to attract customers and manages publicity. Spin and damage control can shape public opinion of events and minimize negative impacts. Lobbying aims to influence policymakers by persuading them to a particular side.
How Corporate Lobbyists Conquered American DemocracyBusiness didPazSilviapm
How Corporate Lobbyists Conquered American Democracy
Business didn't always have so much power in Washington.
LEE DRUTMAN
APR 20, 2015
JONATHAN ERNST/REUTERS
Something is out of balance in Washington. Corporations now spend about $2.6 billion a year on reported lobbying expenditures—more than the $2 billion we spend to fund the House ($1.18 billion) and Senate ($860 million). It’s a gap that has been widening since corporate lobbying began to regularly exceed the combined House-Senate budget in the early 2000s.
Today, the biggest companies have upwards of 100 lobbyists representing them, allowing them to be everywhere, all the time. For every dollar spent on lobbying by labor unions and public-interest groups together, large corporations and their associations now spend $34. Of the 100 organizations that spend the most on lobbying, 95 consistently represent business.
One has to go back to the Gilded Age to find business in such a dominant political position in American politics. While it is true that even in the more pluralist 1950s and 1960s, political representation tilted towards the well-off, lobbying was almost balanced by today's standards. Labor unions were much more important, and the public-interest groups of the 1960s were much more significant actors. And very few companies had their own Washington lobbyists prior to the 1970s. To the extent that businesses did lobby in the 1950s and 1960s (typically through associations), they were clumsy and ineffective. “When we look at the typical lobby,” concluded three leading political scientists in their 1963 study, American Business and Public Policy, “we find its opportunities to maneuver are sharply limited, its staff mediocre, and its typical problem not the influencing of Congressional votes but finding the clients and contributors to enable it to survive at all.”
Things are quite different today. The evolution of business lobbying from a sparse reactive force into a ubiquitous and increasingly proactive one is among the most important transformations in American politics over the last 40 years. Probing the history of this transformation reveals that there is no “normal” level of business lobbying in American democracy. Rather, business lobbying has built itself up over time, and the self-reinforcing quality of corporate lobbying has increasingly come to overwhelm every other potentially countervailing force. It has also fundamentally changed how corporations interact with government—rather than trying to keep government out of its business (as they did for a long time), companies are now increasingly bringing government in as a partner, looking to see what the country can do for them.
If we set our time machine back to 1971, we’d find a leading corporate lawyer earnestly writing that, “As every business executive knows, few elements of American society today have as little influence in government as the American businessman, the corporation, or even the millions of corporate stock ...
15Module 5 Struggle Cash FlowCOLLAPSEAs a Credit A.docxdrennanmicah
1
5
Module 5 Struggle Cash Flow
COLLAPSE
As a Credit Analyst for a community bank it is my responsibility to look at a company's "cash flow" and determine their ability to repay debt. The debt they are asking for is an investment to (hopefully) improve the overall strength and production of the company. However for every twenty-five good company's and businesses, there is one that limps along and struggles with cash flow and ultimately to repay their debts, let alone there shareholders, or themselves. If I was the financial manager of the company described above, I would have to find a way to "limp" my company through two painful and risky years.
With money inevitably gone in a six month period, and production of an earth-shattering product not being available for two years, the first and most important thing I would do is raise more capital. Of course the capital being raised would be hard earned capital because many people don't want to tie up their money for two years with no immediate returns, and the only chance of a return at all comes from a "break-through" product. That being said I would have High risk high reward share of stocks to be sold to raise more capital. The NPV of the project will require a higher return due to a higher discount rate the project will have since it needs funding now but won’t see cash flow from the funding for at least two years. This means stock that is going to be sold will cost the company more upfront to entice investors in a hurry up and wait game for two years. The payoff will be worth it after two years, but that’s two years there cash is tied up treading water for a substandard company.
I would present the following to the stakeholders and everyone with an interest in the company:
Funds are needed to keep production going for two years. While no return will be guaranteed for at least two years. The return after that period will be enough to make the investment a positive one. I would offer more shares at a lower cost (if possible) to ensure investors that any return on their investment will be big.
Budgeting would be first and most important thing I would do. I would cut every cost I reasonably could without putting the new product in jeopardy. I would stretch any and all money as thin as possible to ensure it was being maximized towards the production of the new product.
I would put together a forecast and budget for the next two years and show them exactly where and to what their money is going towards. At the end of that two year period, I would show them ROI numbers and how they will slowly climb to positive amounts and ultimately payback all of their investments with interest.
In the end, I would convince investors and shareholders that their money was being used wisely with forecasts and projections, they will see their returns in the future years that after a certain amount of time, will be higher than the current discount rate. A strict two years of budgeting and cutting costs wou.
Public Relations, Journalism & the Internet: A Game-changer?mcrutkow
This document discusses the evolution of public relations and journalism in relation to the rise of the internet and social media. It outlines how PR has adapted from a one-way communication model to a two-way dialogue, utilizing new online tools and focusing on building relationships. Journalism has also evolved, allowing crowdsourcing and public participation in reporting. However, traditional tools like press releases still have value when used appropriately. The future may bring a blend of traditional and new methods, with audiences having more control over the communication process.
This document outlines public relations strategies and techniques used by the healthcare insurance industry to influence public policy debates. It describes how PR firms use fearmongering, misleading language, and front groups to shape public opinion against reforms that threaten industry profits. Specific tactics included staging public charm offensives while secretly spreading misinformation, using polled language to activate emotional responses, and distributing industry talking points through allied politicians and media. The document warns that such PR often crosses ethical lines into outright lying.
Social media can positively or negatively impact companies and their stock prices. Negative posts that go viral about a company on platforms like Facebook can influence over 450 million users and potentially lead to a decline in share price (Paragraph 2). More than 50% of social media users are influenced by comments and posts about brands, so a viral negative post about a company like Adidas could hurt its earnings and stock price. Companies that experience positive social media attention may gain sales and see a boost in their stock due to improved reputation and awareness (Paragraph 3). Companies negatively publicized on social media are most likely to lose from declines in their market price as investors sell off shares to avoid potential losses (Paragraph 4).
media Essay examples
The Biased Media Essay examples
Media Bias Essay
Entertainment Media Essay example
Sport and the Media Essay examples
Media Stereotypes Essay examples
Media and Society Essay
Purpose of Media Essay example
- Abruption refers to breaking away from conventions and traditional ways of thinking to spark radical new ideas and accelerate change. It is a tool that can be applied to marketing, business strategy, and product development.
- Movements are how big ideas spread and scale through social networks and media. They build brands that can identify with and lead ideas that are gaining popularity.
- Change occurs when brands understand people's existing beliefs and create new meanings that bring those beliefs to life through shared stories and movements. Real change is measurable in terms of brand metrics and consumer actions.
This document provides an overview of using social media for non-profits. It discusses the different types of social media platforms and how they can be used to engage audiences, raise awareness, funds, and support. It also covers challenges like ensuring content reaches the right demographics and translating online engagement into real-world actions and change.
The document discusses public relations and its role in event promotion. It defines public relations as managing communication between an organization and its key audiences. It outlines how PR professionals act as advocates, use two-way communication, and rely on mass media and third parties to influence audiences. The power of publicity from mass media is discussed, with an example given about Oprah's influence in driving book sales. Social media are discussed as upending traditional PR approaches by giving consumers more control and enabling peer-to-peer sharing. Students are assigned to research blogs and create a Twitter account to learn about social media.
This document discusses how social media has shifted power dynamics between celebrities and the media. It notes that traditionally, the media set the celebrity news agenda but with social media, celebrities now have direct access to audiences. Social media allows celebrities to build their brand and symbolic capital directly with fans and earn money without intermediaries. It also notes celebrities can now address fans, share exclusive content and gauge impact to leverage in advertising deals. The document advises celebrities to focus on positive, authentic content to build fan loyalty and goodwill to overcome any negative feedback online.
7 Archtypes for Social Media EngagementBryan Merica
Where do you start with a social media strategy? The answer to this question might appear obvious: you’d probably say that you begin by creating your profile on Facebook, on Google+, on Twitter, and other channels; but the truth is that before you even enter the first line of your bio or upload the first profile photo, you have to spend some time contemplating your identity.
You shouldn’t even go near the profile-building pages of those social media channels until you’ve developed a vision of who you are and found your online “voice”. We’ve developed a great tool to help our clients do this: Seven Archetypes for Social Media Engagement.
These seven brand personalities make use of different strengths to engage audiences, and as you read through you’ll probably begin to feel some familiarity with one or more of them.
This document summarizes an essay about social capital. Social capital refers to the social connections and relationships that allow people to help each other and create positive change. When these social engagements are reciprocated, it can benefit both individuals and society. However, Robert Putnam argues that social capital has declined in recent decades due to factors like changes in the workforce and technology. The essay discusses how social capital can be measured and the benefits it provides individuals and communities.
Running head ETHICAL CONTRIBUTIONS 1 (Including a Runni.docxsusanschei
Running head: ETHICAL CONTRIBUTIONS 1
(Including a Running head and page numbers help to keep your assignment organized.)
Are Contributions to Political Campaigns Ethical?
Joanna Student
SOC120: Introduction to Ethics & Social Responsibility (Course Section)
Week 5 Final Paper
Dr. Ashford Instructor
July, 1, 20XX
Sticky Note
Please be sure to note the format for the final paper. This paper contains a an organized heading, a succinct and relevant title, page numbers and a running header.
ETHICAL CONTRIBUTIONS 2
Ethical Contributions to Political Campaigns
A question that comes up frequently in political discussions is whether organizations like
corporations have too much influence over the political landscape today. Corporations have
many resources through which to effect political change, including lobbyists, quid pro quo back
door arrangements and campaign contributions. Because these funds can have a large influence
on who wins elections and the legislation that politicians support, it is important for an educated
citizenry to be aware of these contributions, and to consider their ethical implications. I will
argue that from the utilitarian perspective, indirect contributions to political campaigns by
organizations like corporations and unions can be ethical and should be allowed so long as there
are sufficient regulations in place to prevent undue harm that might result from giving large
organizations too much influence over the political process. I will contrast this view with that of
ethical egoism, which would argue that such contributions are ethical inasmuch as they allow
corporations to pursue their own long term interests.
According to the Federal Elections Commission (2004), "The Federal Election Campaign
Act (the Act) places monetary limits on contributions to support candidates for federal office and
prohibits contributions from certain sources." However, corporations are allowed to create
separate bank accounts and then make donations from these accounts to political campaigns as
long as they are not connected directly to the operation of the business. Regarding this type of
donation, the FEC (2004) stated that, "Contributions may…be made from separate segregated
funds (also called political action committees or PACs) established by corporations, labor
organizations, national banks, and incorporated membership organizations.” In other words,
corporations can set up PACs that in turn give large amounts of money to support candidates.
Because these funds can have a large influence on who wins elections and the legislation that
Sticky Note
This section includes a comprehensive introduction and a clear thesis statement that effectively reflects the argument of the paper and links the chosen ethical theories and perspective to the chosen social issue.
Sticky Note
Government websites can be useful sources of information. Consider using info ...
The document provides guidance on developing an effective campaign message. It emphasizes that the message should be short, truthful, persuasive to voters, show contrast between candidates, be clear and emotional, targeted to specific voters, and repeated consistently. An effective message is tested through research on voters' values, attitudes, important issues, and desired leadership qualities. The document also provides exercises to help candidates craft a concise message and consider how opponents may respond.
How to get more out of an Influencer for your advertisingPartnercademy
This guides explains how to get the most out of an influencer when it comes to utilising influencers for your marketing efforts.
To become a Partnerships certified expert, go to our highly acclaimed Udemy course here:
https://www.udemy.com/course/the-influencer-marketing-course-for-marketing-managers/?referralCode=19FC1D4798718EF94F55
Or sign up for our highly acclaimed Partnercademy Masterclass course...
https://partnercademy.thinkific.com/
Erga Omnes was founded in 2010 in Dallas as a political movement promoting structural change and consociative democracy. It values respect for civil rights, bottom-up activism over bureaucracy, and raising awareness of environmental and economic issues. The movement aims to spread its views through a multimedia campaign using various online and offline channels. However, Erga Omnes is actually a fabricated political movement created by a clothing brand to launch a new marketing strategy and engage customers. The goal is to increase brand awareness among young, open-minded trendsetters through an unconventional campaign.
Running head ETHICAL CONTRIBUTIONS 1 (Including a Running h.docxsusanschei
Running head: ETHICAL CONTRIBUTIONS 1
(Including a Running head and page numbers help to keep your assignment organized.)
Are Contributions to Political Campaigns Ethical?
Joanna Student
SOC120: Introduction to Ethics & Social Responsibility
Dr. Ashford Instructor
June 20, 20XX
Sticky Note
Please be sure to note the format for the Final Paper. This paper contains an organized heading, a succinct and relevant title, page numbers, and a running header.
ETHICAL CONTRIBUTIONS 2
Ethical Contributions to Political Campaigns
A question that comes up frequently in political discussions is whether organizations
like corporations have too much influence over the political landscape today. Corporations
have many resources through which to effect political change, including lobbyists, quid pro
quo back door arrangements and campaign contributions. Because these funds can have a
large influence on who wins elections and the legislation that politicians support, it is
important for an educated citizenry to be aware of these contributions, and to consider their
ethical implications. I will argue that from the utilitarian perspective, indirect contributions to
political campaigns by organizations like corporations and unions can be ethical and should
be allowed so long as there are sufficient regulations in place to prevent undue harm that
might result from giving large organizations too much influence over the political process. I
will contrast this view with that of ethical egoism, which would argue that such contributions
are ethical inasmuch as they allow corporations to pursue their own long term interests.
According to the Federal Elections Commission (2004), “The Federal Election Campaign
Act (the Act) places monetary limits on contributions to support candidates for federal office
and prohibits contributions from certain sources.” However, corporations are allowed to create
separate bank accounts and then make donations from these accounts to political campaigns as
long as they are not connected directly to the operation of the business. The Final Paper will
discuss what happens when corporations set up political action committees or PACs.
Utilitarianism
Utilitarianism is the moral theory that actions are right or wrong in proportion to the
degree to which they promote the happiness of all concerned (Mill, 2008). Accordingly,
whether or not corporate campaign contributions are ethical will depend on the overall
Sticky Note
Begin the paper by identifying a social issue clearly and accurately.
Sticky Note
This section includes a comprehensive introduction and a clear thesis statement that effectively reflects the argument of the paper and links the chosen ethical theories and perspective to the chosen social issue.
Sticky Note
Government websites can be useful sources of information. Consider using information from relevant Government websites to support an argument related ...
How Social Media Marketing Companies Shape Political NarrativesMichael Thomas
Connect with FABTARY if you are looking to build effective, ethical and result-driven social media strategies and campaigns. Our extensive experience and unrivalled social media expertise help drive positive and tangible results.
Nathan Sproul on How the Political Consulting Industry WorksNathan Sproul
Political consultants work hard to ensure the candidates they represent are the ones who win elections. Nathan Sproul provides an overview of the industry and profession.
This document discusses research on the influence of celebrities on donors' support of nonprofit organizations. It reviews literature finding that celebrities are most effective when they have a personal connection to the cause they are promoting. Celebrities can help raise awareness and attract new donors, though established donors are more influenced by personal relationships. The document also provides examples of celebrities like Ashley Judd who have successfully advocated for and helped nonprofit organizations by raising their profile and access to decision makers through her long term involvement. However, nonprofits must also be careful which celebrities they partner with to avoid those mainly looking to benefit themselves.
Presentation developed for a series of lectures on interest groups for PS 101 American Government at the University of Kentucky, Spring 2007. Dr. Christopher S. Rice, Instructor.
media Essay examples
The Biased Media Essay examples
Media Bias Essay
Entertainment Media Essay example
Sport and the Media Essay examples
Media Stereotypes Essay examples
Media and Society Essay
Purpose of Media Essay example
- Abruption refers to breaking away from conventions and traditional ways of thinking to spark radical new ideas and accelerate change. It is a tool that can be applied to marketing, business strategy, and product development.
- Movements are how big ideas spread and scale through social networks and media. They build brands that can identify with and lead ideas that are gaining popularity.
- Change occurs when brands understand people's existing beliefs and create new meanings that bring those beliefs to life through shared stories and movements. Real change is measurable in terms of brand metrics and consumer actions.
This document provides an overview of using social media for non-profits. It discusses the different types of social media platforms and how they can be used to engage audiences, raise awareness, funds, and support. It also covers challenges like ensuring content reaches the right demographics and translating online engagement into real-world actions and change.
The document discusses public relations and its role in event promotion. It defines public relations as managing communication between an organization and its key audiences. It outlines how PR professionals act as advocates, use two-way communication, and rely on mass media and third parties to influence audiences. The power of publicity from mass media is discussed, with an example given about Oprah's influence in driving book sales. Social media are discussed as upending traditional PR approaches by giving consumers more control and enabling peer-to-peer sharing. Students are assigned to research blogs and create a Twitter account to learn about social media.
This document discusses how social media has shifted power dynamics between celebrities and the media. It notes that traditionally, the media set the celebrity news agenda but with social media, celebrities now have direct access to audiences. Social media allows celebrities to build their brand and symbolic capital directly with fans and earn money without intermediaries. It also notes celebrities can now address fans, share exclusive content and gauge impact to leverage in advertising deals. The document advises celebrities to focus on positive, authentic content to build fan loyalty and goodwill to overcome any negative feedback online.
7 Archtypes for Social Media EngagementBryan Merica
Where do you start with a social media strategy? The answer to this question might appear obvious: you’d probably say that you begin by creating your profile on Facebook, on Google+, on Twitter, and other channels; but the truth is that before you even enter the first line of your bio or upload the first profile photo, you have to spend some time contemplating your identity.
You shouldn’t even go near the profile-building pages of those social media channels until you’ve developed a vision of who you are and found your online “voice”. We’ve developed a great tool to help our clients do this: Seven Archetypes for Social Media Engagement.
These seven brand personalities make use of different strengths to engage audiences, and as you read through you’ll probably begin to feel some familiarity with one or more of them.
This document summarizes an essay about social capital. Social capital refers to the social connections and relationships that allow people to help each other and create positive change. When these social engagements are reciprocated, it can benefit both individuals and society. However, Robert Putnam argues that social capital has declined in recent decades due to factors like changes in the workforce and technology. The essay discusses how social capital can be measured and the benefits it provides individuals and communities.
Running head ETHICAL CONTRIBUTIONS 1 (Including a Runni.docxsusanschei
Running head: ETHICAL CONTRIBUTIONS 1
(Including a Running head and page numbers help to keep your assignment organized.)
Are Contributions to Political Campaigns Ethical?
Joanna Student
SOC120: Introduction to Ethics & Social Responsibility (Course Section)
Week 5 Final Paper
Dr. Ashford Instructor
July, 1, 20XX
Sticky Note
Please be sure to note the format for the final paper. This paper contains a an organized heading, a succinct and relevant title, page numbers and a running header.
ETHICAL CONTRIBUTIONS 2
Ethical Contributions to Political Campaigns
A question that comes up frequently in political discussions is whether organizations like
corporations have too much influence over the political landscape today. Corporations have
many resources through which to effect political change, including lobbyists, quid pro quo back
door arrangements and campaign contributions. Because these funds can have a large influence
on who wins elections and the legislation that politicians support, it is important for an educated
citizenry to be aware of these contributions, and to consider their ethical implications. I will
argue that from the utilitarian perspective, indirect contributions to political campaigns by
organizations like corporations and unions can be ethical and should be allowed so long as there
are sufficient regulations in place to prevent undue harm that might result from giving large
organizations too much influence over the political process. I will contrast this view with that of
ethical egoism, which would argue that such contributions are ethical inasmuch as they allow
corporations to pursue their own long term interests.
According to the Federal Elections Commission (2004), "The Federal Election Campaign
Act (the Act) places monetary limits on contributions to support candidates for federal office and
prohibits contributions from certain sources." However, corporations are allowed to create
separate bank accounts and then make donations from these accounts to political campaigns as
long as they are not connected directly to the operation of the business. Regarding this type of
donation, the FEC (2004) stated that, "Contributions may…be made from separate segregated
funds (also called political action committees or PACs) established by corporations, labor
organizations, national banks, and incorporated membership organizations.” In other words,
corporations can set up PACs that in turn give large amounts of money to support candidates.
Because these funds can have a large influence on who wins elections and the legislation that
Sticky Note
This section includes a comprehensive introduction and a clear thesis statement that effectively reflects the argument of the paper and links the chosen ethical theories and perspective to the chosen social issue.
Sticky Note
Government websites can be useful sources of information. Consider using info ...
The document provides guidance on developing an effective campaign message. It emphasizes that the message should be short, truthful, persuasive to voters, show contrast between candidates, be clear and emotional, targeted to specific voters, and repeated consistently. An effective message is tested through research on voters' values, attitudes, important issues, and desired leadership qualities. The document also provides exercises to help candidates craft a concise message and consider how opponents may respond.
How to get more out of an Influencer for your advertisingPartnercademy
This guides explains how to get the most out of an influencer when it comes to utilising influencers for your marketing efforts.
To become a Partnerships certified expert, go to our highly acclaimed Udemy course here:
https://www.udemy.com/course/the-influencer-marketing-course-for-marketing-managers/?referralCode=19FC1D4798718EF94F55
Or sign up for our highly acclaimed Partnercademy Masterclass course...
https://partnercademy.thinkific.com/
Erga Omnes was founded in 2010 in Dallas as a political movement promoting structural change and consociative democracy. It values respect for civil rights, bottom-up activism over bureaucracy, and raising awareness of environmental and economic issues. The movement aims to spread its views through a multimedia campaign using various online and offline channels. However, Erga Omnes is actually a fabricated political movement created by a clothing brand to launch a new marketing strategy and engage customers. The goal is to increase brand awareness among young, open-minded trendsetters through an unconventional campaign.
Running head ETHICAL CONTRIBUTIONS 1 (Including a Running h.docxsusanschei
Running head: ETHICAL CONTRIBUTIONS 1
(Including a Running head and page numbers help to keep your assignment organized.)
Are Contributions to Political Campaigns Ethical?
Joanna Student
SOC120: Introduction to Ethics & Social Responsibility
Dr. Ashford Instructor
June 20, 20XX
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Please be sure to note the format for the Final Paper. This paper contains an organized heading, a succinct and relevant title, page numbers, and a running header.
ETHICAL CONTRIBUTIONS 2
Ethical Contributions to Political Campaigns
A question that comes up frequently in political discussions is whether organizations
like corporations have too much influence over the political landscape today. Corporations
have many resources through which to effect political change, including lobbyists, quid pro
quo back door arrangements and campaign contributions. Because these funds can have a
large influence on who wins elections and the legislation that politicians support, it is
important for an educated citizenry to be aware of these contributions, and to consider their
ethical implications. I will argue that from the utilitarian perspective, indirect contributions to
political campaigns by organizations like corporations and unions can be ethical and should
be allowed so long as there are sufficient regulations in place to prevent undue harm that
might result from giving large organizations too much influence over the political process. I
will contrast this view with that of ethical egoism, which would argue that such contributions
are ethical inasmuch as they allow corporations to pursue their own long term interests.
According to the Federal Elections Commission (2004), “The Federal Election Campaign
Act (the Act) places monetary limits on contributions to support candidates for federal office
and prohibits contributions from certain sources.” However, corporations are allowed to create
separate bank accounts and then make donations from these accounts to political campaigns as
long as they are not connected directly to the operation of the business. The Final Paper will
discuss what happens when corporations set up political action committees or PACs.
Utilitarianism
Utilitarianism is the moral theory that actions are right or wrong in proportion to the
degree to which they promote the happiness of all concerned (Mill, 2008). Accordingly,
whether or not corporate campaign contributions are ethical will depend on the overall
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Begin the paper by identifying a social issue clearly and accurately.
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This section includes a comprehensive introduction and a clear thesis statement that effectively reflects the argument of the paper and links the chosen ethical theories and perspective to the chosen social issue.
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4. Let’s start by thinking about
what puts pressure on people
who have the power to do
things differently.
5. Companies
really care about their profits and keeping
their shareholders happy.
Public opinion - how the company's brand
is perceived by the public - is crucial to the
bottom line.
6. Politicians
want to be elected (or re-elected) and to
achieve that they need to build themselves
a reputation.
Negative media coverage such as protests
against something they have said can
really hurt their reputation.
7. Celebrities
care about profits and most of the money
they make is driven by their reputation.
Again, negative media coverage as a result
of something they said will pressure these
celebrities to listen to you and your
demands.
8. help you get media coverage for
your cause?
How does
9. Actions on QuoteBUSTER
are inherently polarising and show a public
disagreement or conflict.
They are therefore much more likely to get
news coverage as a result.
10. Actions on QuoteBUSTER
are “newsworthy” because they are directly
linked to something that’s in the news right
now (where the quote was discovered)
11. People power
If an action gets news coverage, more
people will take action.
And the more people who take action, the
more impact we will have.
12. issues can get the attention they
deserve and we can make an
impact: one quote at a time.
Through