Join Jim Craig, the Director of Geezeo Interactive, and Laurie McLachlan, SVP of Marketing at Andera, for a discussion on how you can use PFM platforms and data to grow customer/member relationships.

1. 1
How Personal Finance Management is
Changing Cross‐Sell

2. 2
Welcome!
We’ll start soon. While
you’re waiting, register for
our next webinar:
Better Together: Uniting Marketing & IT for Success
Thursday, March 21st, 2013 2:00 PM ‐ 3:00 PM ET
With Tim McAlpine, President of Currency Marketing
http://bit.ly/TogetherMarch21

3. How Personal Finance
Management is Changing
Cross‐Sell
March 14th 2013

4. On the Phone
Jim Craig
Director, Geezeo Interactive
.
http://www.linkedin.com/in/jimncraig
Laurie McLachlan
SVP of Marketing, Andera
www.linkedin.com/in/lauriemclachlan

5. Our Mission
To simplify account opening and lending across
all banking channels for customers/members
and for the employees who serve them

6. 2 10
23
37
58
82
111
143
193
232
260
358
379
443
508
520
550
2004 2005 2006 2007 2008 2009 2010 2011 2012
Our History
o Opened the first deposit account online in 2004
o Today, multichannel account opening and
lending
o 560+ customers
o Four time “Best of Show” award
winner at Finovate
o Named one of the “Top 10
Tech Companies to
Watch” by BTN

7. Product
Solution
Deposits
Loans
Forms
oFlows
Branch
oFlows
Online
Deposits
Loans
Forms
Andera at a Glance

8. Geezeo
o Founded in 2006 to offer online financial
management tools
o In 2009, released white‐label community bank
and credit union PFM platform
o Fully integrated with more than 17 OLB
providers
o Designed to create greater customer
engagement with FI’s online banking suite
o Now powering PFM for nearly 200 FI’s from $23
million to $121 billion.

9. Poll #1 (Single Answer):
o Do you offer PFM to your customers?
 Yes
 No
 Planning to this year

10. ENGAGING WITH PFM ENGAGING WITH PFM

11. Poll #2 (Single Answer):
o What percentage of online banking users
do you think should should be using PFM
to consider the product a “success?”
 10%
 20%
 30%
 40%
 50% or more

12. MONEY ATTITUDESMONEY ATTITUDES

15. SHOW ME, DON’T TELL MESHOW ME, DON’T TELL ME

16. DATA‐GUIDED MESSAGINGDATA‐GUIDED MESSAGING

17. Targeting with PFM Data
o Type of Savings or Payoff Goal
o The Individual’s Net Worth
o Types of Accounts (& Balances)
o Customer’s Age & Desired Retirement Age
o Current Income & Retirement Assets

18. More Targeting Coming
o Progress Towards a Goal
o Expense Category Total
o Expense Category Percent
o Transaction Details

19. LEVERAGING THE DATALEVERAGING THE DATA

20. ONLINE BANNER ADSONLINE BANNER ADS

21. MASS PERSONALIZED EMAILMASS PERSONALIZED EMAIL

22. Don’t Neglect Other Channels
o Statement Messages
o Direct Mail
o Outbound Calling
o Teller and CSR Scripts via CRM/Sales Platform
o Current Income & Retirement Assets

23. Application Link from Online Banking
Only 14.3% of Andera clients place application links in online banking

24. Keys to Better Conversion
Most bank and credit union sites were designed
before online account opening and lending was
added. These sites should be optimized to convert:
1. Streamlined page design with a clear hierarchy
2. Prominent calls‐to‐action
3. Easy‐to‐find product information, including rates
4. Help selecting the appropriate product
5. Quick access to customer service

25. Website Evaluation
14.3% place a
speed bump
between their
site and the
application
Email us and we’ll
send you your
report card
info@andera.com

26. Automated Cross‐Sell

27. The Paradox of Choice

28. Poll #3 (Multiple Answer)
o Does your institution…
 Leverage PFM data for cross‐sell?
 Use automated decisioning for cross‐sell?
 Offer products from online banking?
 Limit the amount of cross‐sell products you
offer?

29. Increasing Throughput
o Minimize
 Frustration
 Confusion
 Fear
 Distraction
 Identity Verification
 Funding Verification
 Signature
Seven Reasons
Applicants Quit
Whitepaper
info@andera.com

30. Questions & Wrap Up
Better Together: Uniting Marketing & IT for Success
Thursday, March 21st, 2013 2:00 PM ‐ 3:00 PM ET
With Tim McAlpine, President & Creative Director,
Currency Marketing
http://bit.ly/TogetherFeb28
oFlows Demo
Thursday, March 28th 2013 2:00 PM ‐ 3:00 PM ET
http://bit.ly/DemoMarch28
Up Next
Contact:
info@andera.com