1. Why Fintech? setting the scene for Fintech
What is it? the timeline and details
Areas of innovation scope of innovation within the financial institution
What do you get from it? the Maybank adoption
#MAYBANKFINTECHwww.maybankfintech.com
F.A.Q you asked, we answered
© 2015, Malayan Banking Berhad (Company No 3813-K). All Rights Reserved.

2. WHY FINTECH?
setting the scene for fintech
© 2015, Malayan Banking Berhad (Company No 3813-K). All Rights Reserved.

3. Why
Fintech?
Disruptions Progress
to the financial
industry will come
from you. By being with
you, we hope to build a better
banking future for everyone.
YOU make the startup
scene vibrant &
dynamic. We want to be
part of it to grow and support
entrepreneurs.
© 2015, Malayan Banking Berhad (Company No 3813-K). All Rights Reserved.

4. WHAT IS IT?
#Maybankfintech 2015
© 2015, Malayan Banking Berhad (Company No 3813-K). All Rights Reserved.

5. 13th April
Start of Ignite
Maybank spreads the
word personally over
4 countries
23rd April
Start pitching
Create a 1 minute video
of yourself selling your idea
TIP: don’t present a powerpoint
13th – 16th June
Bootcamp & Demo day
3-day bootcamp & a 1-day
demo day. Its over the
weekend!
29th May
Deadline for
pitching
Top 20 will be
informed
Ensure you have all your travel
documents ready for Malaysia,
if you are chosen
Adoption journey starts
for the selected few
from the Top 20
timeline
© 2015, Malayan Banking Berhad (Company No 3813-K). All Rights Reserved.

6. WHAT DO YOU GET FROM IT?
the Maybank adoption5 potential adoption options for the top 20
startups
© 2015, Malayan Banking Berhad (Company No 3813-K). All Rights Reserved.

7. TECHNICAL
RESOURCES
Access to our
developers,
testers and
designers
© 2015, Malayan Banking Berhad (Company No 3813-K). All Rights Reserved.

8. MARKET
VALIDATION
Potential access to
our 22 million
customers across
the region or even
our staff to validate
the product
Support & guidance
for going to market
© 2015, Malayan Banking Berhad (Company No 3813-K). All Rights Reserved.

9. ACCESS TO
INDUSTRY
EXPERTS
Direct access to industry
practitioners to provide
mentorship & guidance on
regulatory compliance
© 2015, Malayan Banking Berhad (Company No 3813-K). All Rights Reserved.

10. CO-WORKING
SPACE
Provision of
temporary work &
collaboration space
during adoption
© 2015, Malayan Banking Berhad (Company No 3813-K). All Rights Reserved.

11. FUNDING
Provide access to
Maybank
and non-Maybank
investments
© 2015, Malayan Banking Berhad (Company No 3813-K). All Rights Reserved.

12. AREAS OF INNOVATION
scope of innovation within the financial institution
These are areas in which the financial institution is expected to
innovate on. It’s a high level guideline to understand the pain points and
opportunities and its not meant to be exhaustive
© 2015, Malayan Banking Berhad (Company No 3813-K). All Rights Reserved.

13. 1. CHANNELS
i.e. branches, self service terminals, call centres, M2U
Pain Points &
Opportunities
Making branches more relevant
Consistency across channels
Harnessing Crowdsourcing
Examples Livewire. a social media platform for investors
© 2015, Malayan Banking Berhad (Company No 3813-K). All Rights Reserved.

14. 2. DIGITAL & MOBILE
i.e. mobile apps, online banking
Pain Points &
Opportunities
Keeping apps relevant and engaging.
Using API’s
How about Internet of Things?
Examples Pocketbook. a financial planning
tool linking accounts, cards and even loans
© 2015, Malayan Banking Berhad (Company No 3813-K). All Rights Reserved.

15. 3. PAYMENTS
i.e. online bill payment, P2P, remittance,
credit/debit cards or just cash!
Pain Points &
Opportunities
Stiff competition from non-traditional players
How do you un-seat the king of payments – cash?
More than just fee-based income?
Ease of use vs compliance (i.e. Anti Money Laundering)
Examples
Dwolla. a network for anyone to send, receive,
request and accept money
Paywave Micro Tag. debitcard with paywave
Apple Pay.
© 2015, Malayan Banking Berhad (Company No 3813-K). All Rights Reserved.

16. 4. SALES EFFECTIVENESS
i.e. up-selling via call centres, relationship managers, agents
Pain Points &
Opportunities
Acquiring & retaining customers
Targeting the right products to the right people
A more accurate segmentation of customers
Leveraging big data for better sales
Examples
WeCash. credit profiling using online presence
Remote Advisory Kiosks. customers can reach
the experts remotely
© 2015, Malayan Banking Berhad (Company No 3813-K). All Rights Reserved.

17. 5. RESPONSIBLE BANKING
i.e. corporate responsibility initiatives, micro loans
Pain Points &
Opportunities
Social entrepreneurship – sustainable social impact
Banking for the unbanked
Enabling banking for the differently-abled
Examples
Kiva. crowdfund lending to the poor
Screen Readers. online banking for the blind
M-Pesa. mobile phone money transfer and
micro lending
© 2015, Malayan Banking Berhad (Company No 3813-K). All Rights Reserved.

18. 6. BUSINESS & OPERATING MODEL
It’s the way the institution operates its business
Increasing digital presence?
Leverage all businesses, all regions
Pain Points &
Opportunities
© 2015, Malayan Banking Berhad (Company No 3813-K). All Rights Reserved.

19. 7. OPERATIONAL EXCELLENCE
Its about how the institution operates internally
Pain Points &
Opportunities
Employee engagement
Intrapreneurship platform
© 2015, Malayan Banking Berhad (Company No 3813-K). All Rights Reserved.

20. F.A.Q
you asked, we answeredQuestions we got from everyone during the ignite sessions
© 2015, Malayan Banking Berhad (Company No 3813-K). All Rights Reserved.

21. Can the idea be local only or must it be regional?
It can be either. The idea has to be compelling enough even if its
only within the country
Which of the 7 areas of innovation interest Maybank
the most?
The areas are not sorted in any order but having said that,
payments, digital & mobile & channels would be the hot areas
Will Maybank own the IP of the idea?
The adoption model has an investment component, Maybank will
only take equity in your company if we invest in it
Which stage of startups are you looking for?
Early stage onwards. We are keeping this open to have more of
you participate
© 2015, Malayan Banking Berhad (Company No 3813-K). All Rights Reserved.

22. Is there a limit to the number of ideas I can submit?
No. Submit as many you want but each idea should be a
separate pitch video.
What should be on the pitch?
Record yourself, not a powerpoint presentation. Sell it to us and
remember its not just about the idea – its why you are the best to
execute it.
Will I need to have an actual prototype by demo day?
Not necessarily but it will certainly help a whole lot if you had
one.
How long is adoption?
Adoption period will be customized based on the startup. It will
be unique for each but can be 3 months or more where you may
have to travel to KL occasionally.
© 2015, Malayan Banking Berhad (Company No 3813-K). All Rights Reserved.

23. Bootcamp & Demo Day: What are the logistics?
Flight tickets & accommodation (1 room) is provided for 2 people
from 13th June till 16th June. This is only applicable for those
outside KL and within South East Asia. PLEASE ensure you have
valid travel documents ASAP if relevant.
What will happen during Bootcamp?
It’s a 3 day session where you will cover customer development,
product development & go-to market to refine your ideas further
before demo day.
Bootcamp & Demo Day: How about meals?
Meals will be on your own expense.
Will there be a winner and prize money on demo day?
#MaybankFintech is not a prize money competition. There will be
no winners or prize money but rather all 20 will demo their ideas
to VC’s and key stakeholders in Maybank for a chance to be
adopted.
© 2015, Malayan Banking Berhad (Company No 3813-K). All Rights Reserved.