How Online Reviews Are Changing Restaurants

The
average
Canadian
household
spends

$1,487
at
restaurants

every
year.

-‐
Sta=s=cs
Canada

And
can
ac=vely
voice
their
opinions
on
their
meal

While for some these reviews can lead to increased
profit

Feedback
can
be
a
vital
tool
for
help
restaurants
improve
their

food,
service
and
increase
the
amount
of
new
customers

coming
in

“…a
one-‐star
increase
in
Yelp
ra=ng
leads
to
a
5-‐9
percent

increase
in
revenue”.

-‐
Harvard
Business
School

Other times, it can lead to their downfall.
Source
UrbanSpoon

1. Respond to negative feedback

Companies such as chattback allow managers and customers to
communicate directly with each other
Used
with
permission
of

ChaGback
CEO,
Ian
BuGerﬁeld

2.
Bringing
in
a
social
media
manager

Example
from
Mashable.com

4.
Encourage
others
to

review

Sources

• hGps://www.flickr.com/photos/barbarycoastranger/4153414329/sizes/m/in/photostream/

• feed://travelcommons.com/feed/

• hGps://www.flickr.com/photos/26016251@N08/4527696243/in/photolist-‐7U6Cmk-‐9K83Ui-‐9KaRF9-‐9K83Rn-‐7TCweE-‐5RLbji-‐aaBgtd-‐9KaZKU-‐
ouvoi-‐9B5yVx-‐9B8scs-‐9B8sc9-‐9K83Tr-‐96sJdv-‐9K83Sc-‐7NVNRL-‐9KaREw-‐9K83Tg-‐9B5yVa-‐7RJFVp-‐bwRHMi-‐9KaRFu-‐
bEb8T-‐9B5yUF-‐9B8s9Y-‐9B5yUc-‐9B8s9w-‐4N3HLD-‐9K83R2-‐9K83Rv-‐9K83RH-‐9K83QV-‐9qpfLw-‐9qpgs5-‐9qmdR4-‐9qmdFK-‐9qpfWE-‐b1nif-‐
b6t81-‐5K9s6W-‐5K5cFe-‐b3pFd-‐ihHPKa-‐5K5cQP-‐5K5cPx-‐5K5cuM-‐b6tdp-‐bEbAH-‐9LrXtb-‐9LpaGr-‐b3paW

• hGps://www.flickr.com/photos/trysil/8380446414/sizes/c/in/photolist-‐dLxYKq-‐4Dz3BA-‐9vvRSi-‐3buP51-‐6dwuKe-‐6dm7EC-‐m5QZNv-‐4KcWpW-‐
iFXGG4-‐4V6jJL-‐aPgGtr-‐axGgKc-‐6dgYBz-‐f3sX1i-‐2E4Lzr-‐yBEJw-‐4YoFfK-‐f3sZVg-‐f3H2nf-‐kWXPB-‐4Qvds5-‐bGff56-‐GFM1t-‐jvCLKq-‐iTTeq-‐
d9aAzU-‐386KDt-‐23fJvg-‐mWrQjz-‐Q86Gg-‐6u5tT9-‐fgbL71-‐hYJaps-‐ddCuKe-‐eQ9hjh-‐biMnEz-‐87QzZ9-‐6MuGCE-‐ejrQVf-‐
eSTico-‐6dgRMP-‐6cCDAM-‐akENss-‐9F45nm-‐vNvi3-‐4nhJeX-‐iCT7CE-‐ejgDyH-‐2tskim-‐4Gf3Ti-‐97Xaf/

• hGps://www.flickr.com/photos/roadsidepictures/2607218595/sizes/z/in/photolist-‐4YoFfK-‐f3sZVg-‐4nhJeX-‐iCT7CE-‐f3H2nf-‐kWXPB-‐4Qvds5-‐
bGff56-‐GFM1t-‐jvCLKq-‐iTTeq-‐ejgDyH-‐2tskim-‐4Gf3Ti-‐97Xaf-‐d9aAzU-‐386KDt-‐mWGNZR-‐fn5HdP-‐23fJvg-‐mWrQjz-‐Q86Gg-‐4KNCNu-‐
beQajx-‐6faghC-‐6u5tT9-‐fgbL71-‐8zrnFm-‐a5Bf8Z-‐f3t2mc-‐6d1Mrv-‐5D22j7-‐hYJaps-‐ddCuKe-‐eQ9hjh-‐biMnEz-‐87QzZ9-‐dwS1nV-‐7TZjLV-‐
dxf2AE-‐7ffFK1-‐hVDFB1-‐6nsYj-‐hvBMJD-‐dQvezh-‐5D22j3-‐aStm3z-‐5VMtwZ-‐dk2S2i-‐6f6DPZ-‐3Ycrn9/

• hGp://www.mul=familyinsiders.com/mul=family-‐blogs/people-‐love-‐us-‐on-‐yelp

• hGps://www.flickr.com/photos/lifeisaprayer/3346288138/sizes/z/in/photolist-‐66GAT5-‐QoKMN-‐itjysg-‐zWvFc-‐fqQCmv-‐
eakXBD-‐6nQ8E-‐5EqV3b-‐4zQQ5M-‐5yk97L-‐5nUpvY-‐h6XhYL-‐h6XgAW-‐8Lo3YD-‐h6Xbzo-‐8bThxW-‐y8e76-‐47nc3N-‐
JTKAX-‐31JdM-‐8bQ6SH-‐4uHRPi-‐9uhAtv-‐4CckKu-‐eakWZp-‐yyNRf-‐8XbXz-‐4LZpGt-‐7FQPtw-‐4ku6Bk-‐4C7Vjn-‐h6YjRk-‐fgvqs1-‐5wyD9V-‐5Gweeb-‐
f7Nj8-‐h6YrWc-‐6FMXYH-‐2Apz4f-‐2TqYAf-‐9ZXibS-‐e44op-‐8bQAvx-‐8bQipp-‐8bTzAA-‐8bQcgH-‐8bQ1Wr-‐8bPUV8-‐itk8WS-‐5XqgCz-‐9tNWTn/

• hGp://chaGback.com/home.htm

• hGp://mashable.com/2011/08/29/facebook-‐marke=ng-‐restaurants/l

• hGps://www.flickr.com/photos/51035555243@N01/161547780/in/photolist-‐fgYwy-‐6kaWZr-‐5czv4R-‐cCJFgS-‐atjeFN-‐i6ycgb-‐bC3ecm-‐6fWNVd-‐
otcb1-‐jJxYi6-‐frdUws-‐anybkk-‐b8v41B-‐3Jj11-‐J7Cqb-‐4P3oW4-‐7ZjceF-‐ddDrx1-‐buRLHu-‐bjW4QG-‐55pJxp-‐eTPsQR-‐4P7CJA-‐bxQXSi-‐9F4wJc-‐
ebPZha-‐dgkkkb-‐8Dz2hm-‐5zzFkT-‐72t8Fh-‐c8b6rG-‐4P7CVN-‐ggfK3t-‐4nL9AJ-‐eQqpih-‐4YDTRY-‐auCPGH-‐eLCG45-‐
rsDv-‐4P3oHP-‐4P3oxT-‐4oX6pM-‐32x9rC-‐n7BBY2-‐4oPGjj-‐4oPG61-‐4P3p9z-‐aB55bP-‐hc8djW-‐b8dD8t-‐fUbjs8

Sources

• hGp://www.urbanspoon.com/r/22/334603/restaurant/Phoenix/Central-‐ScoGsdale/Amys-‐Baking-‐Company-‐
ScoGsdale

• hGp://au.ib=mes.com/ar=cles/521149/20131111/amy-‐s-‐baking-‐company-‐reddit-‐yelp-‐kitchen.htm#.U3-‐aKs2Ai5I

• hGp://www.huffingtonpost.com/2013/05/22/amys-‐baking-‐company-‐reopens_n_3318720.html

• hGp://www.androidtapp.com/tripadvisor/

• hGp://www.forbes.com/fdc/welcome_mjx.shtml

• hGps://www.flickr.com/photos/pranavbhaG/7318761324/sizes/c/in/photolist-‐c9JyL5-‐3mjAp-‐aimR-‐
aU23vt-‐9MHfTC-‐BzN4B-‐eH8X6q-‐6ry4tK-‐du97A2-‐78HhPZ-‐aRS7vB-‐njymnj-‐52R6GQ-‐sibqM-‐
bkd5BX-‐8mg9Gu-‐6ENk7i-‐6NnPsX-‐7jVNvu-‐4bp5wW-‐6DRusi-‐
ajoY4g-‐6DVuRh-‐3GLXH-‐5WReMM-‐75nzQM-‐9YLoUg-‐7ZvQDG-‐8qPUux-‐3QjeUj-‐hm2baV-‐9JTqox-‐7HQcdb-‐
a8qzF4-‐2e5Rj-‐dTSGbs-‐4Uzhni-‐iZxMLz-‐vSPBk-‐aQ5cdg-‐
AkoY-‐5nRYB6-‐5XRCuE-‐6UP18u-‐5LYLtm-‐6icJY5-‐4JU3pe-‐6DVCkG-‐kAiWpL-‐4s4ErX-‐6DRzpF/

• hGp://www41.statcan.gc.ca/2006/0163/ceb0163_002-‐eng.htm

• hGps://www.flickr.com/photos/mliu92/6802322320/sizes/c/in/photolist-‐bn6Frj-‐nCAtFm-‐cjLN2b-‐71G1UR-‐6Tsotj-‐
mDYR3v-‐fzNDGD-‐4BApid-‐4Eq56M-‐4tgR5C-‐37WqpC-‐e4Cvy-‐6Ve3j6-‐dnPG74-‐6A1V3e-‐6A1ULx-‐6A64Sq-‐czy1jN-‐
dnPD9F-‐6A1WKi-‐6A1Vxp-‐6A1Vgp-‐6A1W6K-‐6A64Eo-‐czxF9j-‐czxJRG-‐4W8rvE-‐czy3u7-‐czxUVN-‐czxRUQ-‐czxNS7-‐
czxQAN-‐czxXWS-‐czxNiE-‐czxL7Q-‐czy4Sq-‐czxHMU-‐czxGx7-‐czy6pN-‐czxTz3-‐czxSPG-‐czy2oh-‐czxWaA-‐czxRjj-‐czxMhh-‐
czxYRj-‐dBvvqT-‐jAskQA-‐dJJaMa-‐3Xyky-‐kiSyTX/

• hGp://www.hbs.edu/faculty/Publica=on%20Files/12-‐016.pdf

• hGp://www.yelp.ca/biz/granville-‐island-‐public-‐market-‐vancouver

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