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How Leaders Communicate Trust
MasterClass Introduction
Anthony Lee Ruth UribesProfessor Pete
Alexander
Leaders who Communicate Trust
Create Connection, Build Relationships, Generate ROI
/
What is your Mission?
VisionGlobal Impact
* United Nations - 17 Global Goals
Message Portfolio
/
The Currency of Global Impact
Generate ROI
#BeAHeroicVoice
Communicate
TRUST
Generate
ROI
Global
IMPACT
Leaders are responsible for
connecting with key stakeholders
/
#BeAHeroicVoice
Team
Partner
Sponsor
Policy Maker
Investor
Client
Donor
Journalist
Analyst
Industry Members
Online Community
/
What becomes possible with consistent ROI?
Generating Presentation ROI
Revenue
Funding
Grants
Donations
Talent
Partnerships
Sponsorships
Policy
Referrals
Social Media
Articles
Reviews
Message Portfolio
Answer 7 core leadership questions
Session 3
Message Portfolio
HOW?
Education
WHO?
Introduction
WHEN?
Narration
WHICH?
Solution
WHAT?
Ideation
WHERE?
Direction
N
IE
D
I S
WHY?
Heroic Keynote
Leaders are responsible for
answering 7 key questions
The Message Portfolio
Connection Triangle
Skills for In-Person and Online conversations
Session 4
/
Vision
This is way too many words. This
is because I have to read my
slides I don’t know my material.
I’m squeezing in way too much
information thinking that quantity
is better than quality.
• Bullets make it seem that
• I’m organized. But really,
• I don’t know how to cut out
• non relevant information.
• I love my info way too much.
Disconnected Audiences
Presentation ROI = Zero
/
Connected Audiences
Presentation ROI = Money, Support, Reputation
The Connection Triangle
Conversational Leadership
Connects you with Hearts and Minds
Vision
Relatability &
Empathy
Comprehension &
Engagement
Expertise &
Passion
The Connection Triangle
Create Connection
in every Conversation and Presentation
Connection Triangle
Our Coaching Framework
Vision
Relatability
Connect to Your Audience
Touchpoints
Vision
Empathy
Connect to Your Audience
Identify the Emotion
Vision
Expertise
Connect to Your Message
Collect and Organize
Vision
Passion
Connect to Your Message
Sing to access your vocal range
Vision
Comprehension
Less is More
Connect Audience to Message
Vision
Engagement
Visualize a Shared Future
Connect Audience to Message
Vision
Relatability &
Empathy
Comprehension &
Engagement
Expertise &
Passion
The Connection Triangle
Create Connection
in every Conversation and Presentation
/
Nugget of Wisdom
Content Integration Strategies
“Success is when preparation
meets opportunity.”
-Heroic Voice Academy
Vision
* “The Dip”. Author Seth Godin.
Normal
Preparation
Professional Level
Preparation
The
DIP
ROI
To generate consistent ROI,
practice like a professional
Skill
Level
OHANA
SURROUND YOURSELF
WITH THE DREAMERS
AND THE DOERS,
THE BELIEVERS,
AND THINKERS
BUT MOST OF ALL
SURROUND YOURSELF
WITH THOSE WHO SEE
GREATNESS
WITHIN YOU
EVEN WHEN YOU DON’T
SEE IT IN YOURSELF.

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How Leaders Communicate Trust - 18 Nov 2020