This document discusses how leaders can communicate trust to build connections and relationships that generate return on investment. It introduces the concept of a "message portfolio" to help leaders answer seven core leadership questions and effectively communicate their vision, expertise, and passion. The document promotes a "connection triangle" framework to create connection in conversations and presentations through relatability, empathy, comprehension, engagement, expertise, and passion. It emphasizes that preparation is key to generating consistent return on investment through presentations and conversations.