The document discusses strategies for improving blog health, focusing on understanding the target audience and enhancing user experience. Key recommendations include using clear navigation, meaningful content, and purposeful advertising while ensuring accurate and accessible information. It emphasizes the importance of evolving the blog in response to user needs and technology trends.

1. How healthy is your blog? by Nicky Hayward-Wright 8 November 2007 “ Focus on the User Environment: Techniques and Technologies” NSW Health Libraries Forum

2. Background

3. Target Audience Know your audience segment and profile Know their online ecosystem Internet usage online health searching blogoshpere

4. Design Blended design philosophy incorporates new web concepts of simplicity and interaction with traditional design elements

5. Focused Message or Aim

6. strong colours white space meaningful images small chunks meaningful labels Tailored and Targeted Information

7. Navigation

8. purposeful advertising Widgets avoid widget noise accessible comment features (1) easy subscription (2)

9. Content Selection Guidelines Currency Accuracy of content Language Authority of author Access and navigation Copyright Images Value adding content

11. Accreditation Authoritative Complementarity Privacy Attribution Justifiability Transparency Financial disclosure Advertising policy

12. Marketing Functional and emotional value Promotional material Collaborative marketing partners

13. Measuring Service Value Site statistics Surveys and online polls Qualitative feedback Visitor maps Alzheimer’s News Alzheimer’s News

14. Lessons Learnt Users and technology Site development Scan the horizon

15. Is your blog… informed by practice involves all stakeholders evolving nimble

16. “ The only way to make sense out of change is to plunge into it, move with it and enjoy the dance” (3) Nicky Hayward-Wright Coordinator Library & Information Service Alzheimer’s Australia NSW [email_address] © 5 November 2007

17. References Mayo Clinic. http://www.mayoclinic.com/health/frontotemporal-dementia/AZ00055 Atwood, J. (2007). Thirteen blog clichés. Coding Horror. 16 August 2007. http://www.codinghorror.com/blog/archives/000834.html [accessed 11 Oct. 2007]. CreativeMinds. Creative quotes and quotations on change http:// creatingminds.org/quotes/change.htm [accessed 3 Nov. 2007]. News Service’s Home Page Alzheimer’s News: http:// alznews.blogspot.com or http://digbig.com/4sdpr Library News: http://alzheimersnswlibrary.blogspot.com/ or http://digbig.com/4sdps