How do you make sure people remember your brand and become your customers?
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We are constantly bombarded with information. Facebook News Feeds, Twitter Timelines, Instagram Photos, Pinterest Boards and on and on. And for when you are too bored, there’s always Google+! BUT… Yes, there’s a very big but at the end of that question! But, how much of this information sticks? How many of those photos or news feeds do you tend to remember a couple of hours later, a day later, months later? Hardly any! That’s the thing about us today. We are fickle minded with the lowest attention span ever! Out of this information overload, I’m sure there are 2-3 posts from your brands too, out there! And thus the inevitable question rises! How do you make sure people who see 2-3 social media posts from you in a day, actually remember your brand and become your customers? This PPT will answer that burning question for you.
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How do you make sure people remember your brand and become your customers?
- 1. THE SOCIAL MEDIA MARKETING MANTRA THAT DOESN’T FEEL LIKE ROCKET SCIENCE!
- 2. WHAT IS THE FIRST THING YOU DO AS SOON AS YOU WAKE UP?
- 10. HOW DO YOU MAKE SURE PEOPLE REMEMBER YOUR BRAND AND BECOME YOUR CUSTOMERS?
- 11. VIRAL CAMPAIGNS! VIRAL CAMPAIGNS! VIRAL CAMPAIGNS! MANTRA #1
- 12. HOW MANY OF YOU REMEMBER THESE?
- 16. WHAT MADE THESE CAMPAIGNS AS VIRAL AS THEY DID GET?
- 18. YES! AND THIS IS HOW!
- 19. WHAT MAKES VIRAL CAMPAIGNS GO VIRAL???
- 20. DEFINE ‘VIRAL’? If people click and don’t share, you LOSE. If people share, but their friends don’t click, you STILL LOSE. Hence, your content must be REALLY SHAREABLE and REALLY CLICKABLE!
- 21. ELEMENT #1 AWE
- 22. ELEMENT #2 ANGER
- 24. ELEMENT #4 JOY
- 26. HAVE A CONNECT WITH YOUR BRAND
- 29. CHOTUCHAIWALA A ZEPO POWERED INITIATIVE
- 30. 5 CHAIWALAS ACROSS BANDRA SELLING ONLINE
- 31. 1. AWED 2. SURPRISED 3. HAPPY
- 33. 20,000/ MONTH VISITORS ON THE CCW WEBSITE
- 34. 4,000 VISITORS ON ZEPO THROUGH CHOTUCHAIWALA
- 35. 700+ TRIALS USERS 50+ PAID USERS
- 36. HOW CHOTUCHAIWALA ENGAGED ON SOCIAL MEDIA?
- 37. #1 AND #2 TREND ON TWITTER FOR 12 HOURS STRAIGH
- 38. 40,000 VIEWS AND 2,000+ SHARES ON YOUTUBE
- 39. 30,000 VIEWS AND 1,700+ SHARES ON FACEBOOK
- 40. THERE IS NO OVER-NIGHT SUCCESS PATIENCE PAYS
- 41. NO. OF MEDIA COVERAGES SINCE THE CAMPAIGN STARTED
Editor's Notes
- Let me start by asking you an interesting question. What is the first thing you do as soon as you wake up?
- Does this look a bit too familiar? Oh come on, don’t shake your head like you don’t know what I’m talking about. All of us are guilty of this pleasure, except those conscious ones who choose not to do it.
- And then that carries forward through the day! Walking,
- Gyming or whatever else! We are constantly stuck on our phones.
- And we are constantly bombarded with information. Facebook News Feeds, Twitter Timelines, Instagram Photos, Pinterest Boards and on and on. And for when you are too bored, there’s always Google+!
- BUT… Yes, there’s a very big but at the end of that question!
- But, how much of this information sticks? How many of those photos or news feeds do you tend to remember a couple of hours later, a day later, months later? Hardly any!
- That’s the thing about us today. We are fickle minded with the lowest attention span ever!
- Out of this information overload, I’m sure there are 2-3 posts from your brands too, out there! And thus the inevitable question rises! How do you make sure people who see 2-3 social media posts from you in a day, actually remember your brand and become your customers?
- And there is only one answer! Viral campaigns, viral campaigns and more viral campaigns.
- But, how much of this information sticks? How many of those photos or news feeds do you tend to remember a couple of hours later, a day later, months later? Hardly any!
- The Breaking Stereotypes campaign
- Or the Selfie Ready Pond’s campaign
- And the so freaking popular, Ice Bucket Challenge, that had even Obama taking part in it.
- What made these campaigns as viral as they did get? Can create make viral campaigns too? The answer is a resonating YES!
- What made these campaigns as viral as they did get? Can create make viral campaigns too? The answer is a resonating YES!
- What made these campaigns as viral as they did get? Can create make viral campaigns too? The answer is a resonating YES!
- What made these campaigns as viral as they did get? Can create make viral campaigns too? The answer is a resonating YES!
- Let’s start by defining Viral. Virality depends on 2 things alone. The number of views and the number of shares. If people click and don’t share, you LOSE. If people share, but their friends don’t click, you STILL LOSE. Hence, your content must be REALLY SHAREABLE and REALLY CLICKABLE!
- What’s awe? It’s quite simply something remarkable. Something that people can’t resist commenting on. This can be in the form of a story, a real-life event, or it can also be something as simple as an exhaustive list of 101 places to shop from.
- When you piss people off, they’ll work hard attain justice. They’ll talk about it on Twitter, write blog posts, and more. How can you trigger anger? All you have to do is challenge someones beliefs and it’s a sure-thing. (Note, we don’t recommend you piss people off for fun all the time. It’s a bad marketing strategy).
- What surprises people? Anything that goes against their expectations. You can challenge assumptions, and prove them wrong. You can share new ways of doing things, or share results of personal tests.
- What makes people happy? There’s loads of things. It can be something funny, inspiring, or anything that’s positively uplifting. One of my favorite ways to target the “joy” emotion is by telling a story from my life that I know people can connect with. It really takes advantage of nostalgia and bonds with people who read it.
- If you make a campaign, but you as a brand can’t reap benefits out of it, it’s of no use, is it?
- To reap benefits out of your campaigns, either immediately or in the long term, there needs to be a connect between your campaign and your brand! It’s the connect the resonates with you and keep you going back to the brand as a customer. The Breaking Stereotypes campaign connected with the idea of finding your better half irrespective of caste and race, the motto that Truly madly stands for.
- We have seen a lot of social media blunders in the past that have done more harm than good to the brands. If you can recall, the controversial UnHate campaign by United Colors of Benetton that got them more flak than good.
- And there is the second mantra of social media! Engage. Don’t just keep posting 2-3 times a day. That’s what most of us have been told or have read. That’s one way communication. You need to use social media as a two-way street to talk to your customers. Answer queries, complains or ask them what their favourite morning routine is. But TALK to them! Your customers are very BLOODY SMART, and they now understand when they are being marketed to.