This document discusses how to effectively reach your target audience by getting to know them through researching their background, activities, goals, problems, decision drivers, preferred publications and websites, and conducting interviews. It emphasizes understanding the actual words and phrases they use as well as the media they prefer in order to craft messages they are receptive to using relevant keywords. The challenge of choosing effective keywords is also addressed.
Lets Do It World, World Cleanup 2012 Brainstorming How To StartMartin Pold
The document outlines 10 steps to plan a World Cleanup event in 2012: 1) Build a team, 2) Set goals, 3) Create a plan, 4) Find partner organizations, 5) Engage more people, 6) Map garbage locations, 7) Create a budget, 8) Spread the message, 9) Plan the cleanup day, and 10) Celebrate the results. The document provides questions under each step to help guide planning and preparation for the cleanup event.
This document outlines six key steps (STEPPS) for making communications more effective and spreadable through word-of-mouth: social currency, triggers, emotion, public, practical value, and stories. It discusses each step in detail, providing examples and questions to help apply the strategies. The goal is to get products, services, and ideas to spread widely by making them more sharable and memorable through strategic use of social influence, timing, emotional resonance, public displays, usefulness, and narrative framing.
This document provides guidance on developing effective social media content and engagement for hotels. It discusses why travelers use social media and the top social media platforms. It outlines factors that make content go viral, such as social currency, triggers, emotion, public nature, and practical value. It emphasizes using stories and suggests content ideas. Guidelines are given for an editorial calendar and engaging audiences through listening and responding. The importance of employees in advocacy is highlighted. Dos and don'ts of social media are also covered.
As traditional publisher metrics evolve, there is more importance placed on shareability and engagement. With a policy against banner ads, BuzzFeed is instead focused on the creation of native advertorial content that is as readable and shareable as its editorial offering. This session will highlight BuzzFeed's successful strategy for native advertising.
This document discusses and analyzes a famous 2000 Budweiser Super Bowl advertisement featuring a group of friends celebrating a football game. The ad shows the friends greeting each other by tapping their beer bottles together like a keg, leading to exaggerated laughter from one of the men. The ad became instantly iconic and popular, going viral before the concept of viral marketing existed. It significantly increased Budweiser's beer sales by 2.4 million barrels due to the advertisement's international humor and ability to create an inside joke between men regardless of nationality.
Here is the same presentation but with a green background to see if this color change affects which one that will attract viewers. The presentation is still about public relations and communications for small businesses who may not have a budget to hire a PR professional. For me, I decided it's more important to help small businesses know what they can do themselves to create awareness about their company than it is for me to say, "Hire me." These are easy ways to let your customers know about you, about your services and/or products.
This document discusses how to effectively reach your target audience by getting to know them through researching their background, activities, goals, problems, decision drivers, preferred publications and websites, and conducting interviews. It emphasizes understanding the actual words and phrases they use as well as the media they prefer in order to craft messages they are receptive to using relevant keywords. The challenge of choosing effective keywords is also addressed.
Lets Do It World, World Cleanup 2012 Brainstorming How To StartMartin Pold
The document outlines 10 steps to plan a World Cleanup event in 2012: 1) Build a team, 2) Set goals, 3) Create a plan, 4) Find partner organizations, 5) Engage more people, 6) Map garbage locations, 7) Create a budget, 8) Spread the message, 9) Plan the cleanup day, and 10) Celebrate the results. The document provides questions under each step to help guide planning and preparation for the cleanup event.
This document outlines six key steps (STEPPS) for making communications more effective and spreadable through word-of-mouth: social currency, triggers, emotion, public, practical value, and stories. It discusses each step in detail, providing examples and questions to help apply the strategies. The goal is to get products, services, and ideas to spread widely by making them more sharable and memorable through strategic use of social influence, timing, emotional resonance, public displays, usefulness, and narrative framing.
This document provides guidance on developing effective social media content and engagement for hotels. It discusses why travelers use social media and the top social media platforms. It outlines factors that make content go viral, such as social currency, triggers, emotion, public nature, and practical value. It emphasizes using stories and suggests content ideas. Guidelines are given for an editorial calendar and engaging audiences through listening and responding. The importance of employees in advocacy is highlighted. Dos and don'ts of social media are also covered.
As traditional publisher metrics evolve, there is more importance placed on shareability and engagement. With a policy against banner ads, BuzzFeed is instead focused on the creation of native advertorial content that is as readable and shareable as its editorial offering. This session will highlight BuzzFeed's successful strategy for native advertising.
This document discusses and analyzes a famous 2000 Budweiser Super Bowl advertisement featuring a group of friends celebrating a football game. The ad shows the friends greeting each other by tapping their beer bottles together like a keg, leading to exaggerated laughter from one of the men. The ad became instantly iconic and popular, going viral before the concept of viral marketing existed. It significantly increased Budweiser's beer sales by 2.4 million barrels due to the advertisement's international humor and ability to create an inside joke between men regardless of nationality.
Here is the same presentation but with a green background to see if this color change affects which one that will attract viewers. The presentation is still about public relations and communications for small businesses who may not have a budget to hire a PR professional. For me, I decided it's more important to help small businesses know what they can do themselves to create awareness about their company than it is for me to say, "Hire me." These are easy ways to let your customers know about you, about your services and/or products.
- Why are social media important?
- Social media & organisations: what's going wrong?
- Social media & organisations: how to do it right?
(presentation given by Davy Vandevinne during an AmCham Belgium workshop on 18 januay 2012)
The Art of Conversation - presented by Pat Law from GOODSTUPHSquad_Digital
Pat Law discusses how to have effective conversations on social media. Some key points include feeding people's egos to understand them, using social intelligence to manage different personalities, and creating social currency for brands by making them part of people's everyday lives. The goal is to start conversations rather than just publishing headlines, by being relevant and appealing to people's egos.
This document provides tips for social media entrepreneurs on understanding people and creating shareable content. It discusses that social media is about audiences, not yourself, and that people share content online for information, utility, entertainment, recognition or reward. Content should focus on topics, have good timing, talent, technique and tension. The goal is to create things for people to share by building sharing into the business model, listening to audiences, and setting ambitious goals like going viral. Measurement of success and channel strategy are also important considerations.
This slideshow covers the following topics:
- who are bloggers and what do they do
- why partner with bloggers to get your brand out there
- case studies on effective blogger partnerships (travel, technology, food and mom blog industries)
- how to find the right blogger to work with (quantitative and qualitative)
- best practices on reaching out to bloggers
- how to develop long term relationships with bloggers
- types of blogger partnerships
- metrics of evaluating blogger partnerships
- how to work with bloggers before, during, and after campaigns
Lieze Langford Practical Persona CreationIndigitous
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Social media tools for marketing retirement communitiesOur Kids Media
Social media has forever changed the way we communicate, and the way in which we expect to be communicated to. Agnes Stawicki of Comfort Life and comfortlife.ca discusses the multitude of social media platforms & tools available and the opportunities they offer retirement homes and senior care providers as communication and marketing tools.
This webinar includes
- stats about Canadian seniors online
- how seniors use social media
- an overview of Facebook, Twitter, Pinterest, LinkedIn and YouTube.
- Three case studies to show you how Canadian retirement homes are using social media in their marketing and communication plans
Watch and listen to the webinar recording at http://www.ourkidsmedia.com/marketing/retirement-living/webinars/social-media-for-retirement-living-industry-the-right-tools-for-the-right-impact-2015-11
The document discusses opportunities for brands on social media. It notes that 25% of search results for major brands link to user-generated content, and that people trust peer recommendations far more than ads. While traditional media exposes brands in a one-dimensional way, social media allows brands to showcase different facets through direct interaction. However, social media is saturated with user-generated content, making it difficult for brands to compete and get their messages viewed. Success requires engaging social media users with highly relevant and entertaining brand content and conversations.
The document discusses 7 trends in social media marketing: 1) Social gaming is becoming key to engaging consumers, 2) Cause marketing is using social media, 3) Brands can more easily develop and distribute unique content, 4) Experiences and content can be shared in new ways, 5) Communities are becoming a resource, 6) Consumers are multi-tasking with TV and social media, 7) Influencers are gaining power. The trends suggest implications for marketing such as leveraging communities, optimizing spending, and developing content for multiple devices and experiences.
This document provides an overview of social media and tips for using it effectively. It discusses that social media allows users to share personal news, maintain long distance relationships, and try to date others. The key aspects covered are defining social media, setting goals and strategies, choosing appropriate platforms like Facebook, Twitter, Instagram and being authentic yet entertaining in your approach. It emphasizes the importance of customer focus, monitoring results, having a brand voice and creating engaging content.
From this presentation, attendees will take away:
1) The concept of story and the importance of effective digital storytelling not only for exposure, but for conversion
2) Why good storytelling is crucial in differentiating your offering, educating consumers and convincing them to act and purchase.
3) Specific social media storytelling strategies, platforms, and tools that enable exposure, engagement and brand advocacy.
4) How to leverage the power of engagement with bloggers as storytelling agents -- to help tell and share your story.
This document summarizes 20 tips and trends in social media marketing that were discussed at a conference. Some of the key points include: focusing on creating snackable and consumable content for platforms like Facebook and Instagram; using video and live streaming more across channels; leveraging influencer marketing but ensuring long-term relationships; embracing new formats like stories, chat platforms, and virtual reality; and recognizing that paid media is increasingly necessary to reach audiences at scale. The document emphasizes adapting to changing user preferences and behaviors across multiple social media platforms.
The Knight Center is a hotel, conference center, and dining facility on the campus of Washington University in St. Louis. They own and operate a franchise of Einstein Bros. Bagels, also located on campus. After noticing a void in The Knight Center’s social media presence, General Manager Gene Castellitto brought in our Management Communication group to create a marketing plan focusing on using social media. We propose that The Knight Center should implement Bonfyre, a geo-location application, Twitter, and Facebook as part of its social media strategy to boost its online presence.
The document discusses strategies for brands to effectively use social media. It recommends that brands focus on adding value to conversations rather than just broadcasting marketing messages. Some key steps include asking what role the brand can play in culture, telling interesting stories, and being consistently engaging without always selling. The goal is to earn people's attention through interesting content rather than trying to buy views or likes.
Felicia Bates and Caitlin Kaluza present on injecting FUN into your nonprofit website through visual, interesting, shareable content - Including several new free tools to help you generate this content and connect your community online!
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This document provides tips for injecting fun into social media use for nonprofits. It discusses why fun matters for standing out, how social giving is on the rise, and credibility comes from sharing what the nonprofit cares about and who benefits. Free tools are suggested for creating shareable imagery, videos, and outreach content to help nonprofits communicate more effectively despite lack of time. Specific tools mentioned include Vizify, Wordle, Occipital 360, TweetCharts, Animoto, Vine, GroupMe, Causes, and Google Hangouts.
Canadian Business and Community Partnership Forum June 8, 2011LiveWorkPlay
Keenan Wellar gave a presentation on using social media for social change. He emphasized keeping social media mission-oriented by sharing real stories of change. He stressed saying thank you publicly, being fast, and having a plan. Social media builds social capital through reciprocity and trust over time. Partnerships require giving value to funders who have many causes to support. Wellar's contact information and slides were available the following day.
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Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
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- Social media & organisations: what's going wrong?
- Social media & organisations: how to do it right?
(presentation given by Davy Vandevinne during an AmCham Belgium workshop on 18 januay 2012)
The Art of Conversation - presented by Pat Law from GOODSTUPHSquad_Digital
Pat Law discusses how to have effective conversations on social media. Some key points include feeding people's egos to understand them, using social intelligence to manage different personalities, and creating social currency for brands by making them part of people's everyday lives. The goal is to start conversations rather than just publishing headlines, by being relevant and appealing to people's egos.
This document provides tips for social media entrepreneurs on understanding people and creating shareable content. It discusses that social media is about audiences, not yourself, and that people share content online for information, utility, entertainment, recognition or reward. Content should focus on topics, have good timing, talent, technique and tension. The goal is to create things for people to share by building sharing into the business model, listening to audiences, and setting ambitious goals like going viral. Measurement of success and channel strategy are also important considerations.
This slideshow covers the following topics:
- who are bloggers and what do they do
- why partner with bloggers to get your brand out there
- case studies on effective blogger partnerships (travel, technology, food and mom blog industries)
- how to find the right blogger to work with (quantitative and qualitative)
- best practices on reaching out to bloggers
- how to develop long term relationships with bloggers
- types of blogger partnerships
- metrics of evaluating blogger partnerships
- how to work with bloggers before, during, and after campaigns
Lieze Langford Practical Persona CreationIndigitous
Lieze Langford, digital strategy consultant for Praekelt Foundation and Internet.org, shares the practical steps to creating a research based persona. Find out what your audience wants, and then give it to them. This was the first in the Indigitous Sessions series. www.indigitous.org
Social media tools for marketing retirement communitiesOur Kids Media
Social media has forever changed the way we communicate, and the way in which we expect to be communicated to. Agnes Stawicki of Comfort Life and comfortlife.ca discusses the multitude of social media platforms & tools available and the opportunities they offer retirement homes and senior care providers as communication and marketing tools.
This webinar includes
- stats about Canadian seniors online
- how seniors use social media
- an overview of Facebook, Twitter, Pinterest, LinkedIn and YouTube.
- Three case studies to show you how Canadian retirement homes are using social media in their marketing and communication plans
Watch and listen to the webinar recording at http://www.ourkidsmedia.com/marketing/retirement-living/webinars/social-media-for-retirement-living-industry-the-right-tools-for-the-right-impact-2015-11
The document discusses opportunities for brands on social media. It notes that 25% of search results for major brands link to user-generated content, and that people trust peer recommendations far more than ads. While traditional media exposes brands in a one-dimensional way, social media allows brands to showcase different facets through direct interaction. However, social media is saturated with user-generated content, making it difficult for brands to compete and get their messages viewed. Success requires engaging social media users with highly relevant and entertaining brand content and conversations.
The document discusses 7 trends in social media marketing: 1) Social gaming is becoming key to engaging consumers, 2) Cause marketing is using social media, 3) Brands can more easily develop and distribute unique content, 4) Experiences and content can be shared in new ways, 5) Communities are becoming a resource, 6) Consumers are multi-tasking with TV and social media, 7) Influencers are gaining power. The trends suggest implications for marketing such as leveraging communities, optimizing spending, and developing content for multiple devices and experiences.
This document provides an overview of social media and tips for using it effectively. It discusses that social media allows users to share personal news, maintain long distance relationships, and try to date others. The key aspects covered are defining social media, setting goals and strategies, choosing appropriate platforms like Facebook, Twitter, Instagram and being authentic yet entertaining in your approach. It emphasizes the importance of customer focus, monitoring results, having a brand voice and creating engaging content.
From this presentation, attendees will take away:
1) The concept of story and the importance of effective digital storytelling not only for exposure, but for conversion
2) Why good storytelling is crucial in differentiating your offering, educating consumers and convincing them to act and purchase.
3) Specific social media storytelling strategies, platforms, and tools that enable exposure, engagement and brand advocacy.
4) How to leverage the power of engagement with bloggers as storytelling agents -- to help tell and share your story.
This document summarizes 20 tips and trends in social media marketing that were discussed at a conference. Some of the key points include: focusing on creating snackable and consumable content for platforms like Facebook and Instagram; using video and live streaming more across channels; leveraging influencer marketing but ensuring long-term relationships; embracing new formats like stories, chat platforms, and virtual reality; and recognizing that paid media is increasingly necessary to reach audiences at scale. The document emphasizes adapting to changing user preferences and behaviors across multiple social media platforms.
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The document discusses strategies for brands to effectively use social media. It recommends that brands focus on adding value to conversations rather than just broadcasting marketing messages. Some key steps include asking what role the brand can play in culture, telling interesting stories, and being consistently engaging without always selling. The goal is to earn people's attention through interesting content rather than trying to buy views or likes.
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Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
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19. !
!
!
!
!
!
!
!
!
!
!
!
!
‘Viral’ doesn’t necessarily
mean world-wide. Viral within
a specific community or a
niche market can have a
significant impact on your
business and bottom line.
40. “People don’t want to feel like
they’re told something - they
want to be entertained, they
want to be moved.!
!
- Anthony Cafaro, Designer @ Google
67. Group Exercise
With the information you have
today - S.T.E.P.P.S, what would
you do to increase awareness
about your local scouting?
You have 10 minutes