IKEA is world's leading company that designs and sells ready-to-assemble furniture. This is a case study on IKEA including its marketing strategy, social media strategies, pros and cons.

1. HOW DID IKEA CHANGE FURNITURE
RETAILING FOREVER?

2. ETYMOLOGY
IGNVAR KAMPRAD
IK
ELMTARYD
FARM
AGUNNARYD
EA

3. PRODUCT NAMES
SWEDISH PLACE NAMES
OCCUPATIONS
MEN’S NAME
WOMEN’S NAME
FLOWERS/ PLANTS
COFFEE TABLES/ BOOKSHELVES
BOOKCASE RANGES
CHAIRS/ DESKS
FABRICS/ CURTAINS
BEDCOVERS/ PILLOWS/ CUSHIONS

4. WORLDWIDE OPERATIONS
384 STORES
48 COUNTRIES

6. MARKETING STRATEGY

7. DIFFERENT INSPIRATIONAL ROOM
SETTINGS IN ONE STORE

8. IKEA MUSEUM

9. EUROPEOPEN WARDROBE PASTEL COLORS
DEMOGRAPHIC SEGMENTATION

10. CHINA
CLOSED WARDROBE
SMALLER ROOMS
FANCY COLORS
JAPAN
SIMPLE DESIGN
KEEPING
EARTHQUAKES IN
MIND

12. QUIRKY MARKETING
IKEA STOCKED 2,50,000
PLASTIC PLACEMATS WITH
ROOSTER THEMES BEFORE
CHINESE YEAR OF ROOSTER.
‘AMBASSADOR OF KUL’, ANOTHER
QUIRKY CAMPAIGN WHICH GENERATED
EXCITMENT AND AWARENESS.

13. SEASONAL DISCOUNTS

14. SOCIAL MEDIA STRATEGIES
BLOGS, POSTING PHOTOS AND VIRAL VIDEOS ON SOCIAL
MEDIA SITES.

15. ADVERTISEMENTS
INTRODUCING NEW LINE
OF CABINETS
MESS MONSTER

16. FOR DECADES WOMEN HAVE BEEN
TRYING TO ESCAPE THE KITCHEN
THEN THIS
HAPPENED!

17. PROS
CHEAP/ COST EFFICIENT
“OUR IDEA IS TO SERVE
EVERYBODY, INCLUDING
PEOPLE WITH LITTLE
MONEY.”
-INGVAR KAMPRAD

18. START WITH LOW PRICE TAGS
1350 SUPPLIERS
EFFICIENT DESIGNS
MINIMUM WASTE

19. AUGMENTED REALITY
APPLICATION
IKEA INTRODUCED ITS OWN AUGMENTED
REALITY APP THAT ALLOWS CUSTOMERS TO
VISUALIZE 3D VERSIONS OF IKEA’S FURNITURE IN
THEIR HOME.