There are countless ways for customers to find your brand online, and it seems like new platforms are emerging by the day. But one of the most effective ways to draw eager customers to your website will always be blogging. It all comes down to the fundamentals of SEO.

1. HOW CREATING CONTENT DRIVES
CUSTOMERS TO YOUR WEBSITE

2. HOW CREATING CONTENT DRIVES CUSTOMERS TO YOUR WEBSITE
There are countless ways for customers to find your brand
online, and it seems like new platforms are emerging by the
day. But one of the most effective ways to draw eager
customers to your website will always be blogging.

3. HOW CREATING CONTENT DRIVES CUSTOMERS TO YOUR WEBSITE
So just how does quality content with a
blog drive new leads to your site? It all
comes down to the fundamentals of SEO.

4. HOW CREATING CONTENT DRIVES CUSTOMERS TO YOUR WEBSITE
#DIGITALMARKETING101: WHAT IS SEO?
▸ SEO: The art of getting your content discovered
by making it easier to find for the people looking
for it via search engine (primarily Google, but also
Bing and Yahoo).

5. HOW CREATING CONTENT DRIVES CUSTOMERS TO YOUR WEBSITE
It may not seem as cool it did when it was
the brand new buzzword on the block,
but blogging is the backbone to any truly
successful SEO strategy. You see…

6. HOW CREATING CONTENT DRIVES CUSTOMERS TO YOUR WEBSITE
SEARCH ENGINES LIKE LARGE SITES
▸ Think of each blog article as a webpage in-and-of
itself.
▸ More blogs = more website content = larger
website = your goal, more search engine hits (aka
“organic traffic”)

7. HOW CREATING CONTENT DRIVES CUSTOMERS TO YOUR WEBSITE
By some metrics, for every 50 to 100 pages of
indexed pages in Google, leads achieved
double digit growth. Lead growth experiences
significant acceleration for customers with
more than several hundred indexed pages.

8. HOW CREATING CONTENT DRIVES CUSTOMERS TO YOUR WEBSITE
BLOGGING IN ACTION
▸ As the number of pages your website has increases, so does
the amount of traffic.

9. HOW CREATING CONTENT DRIVES CUSTOMERS TO YOUR WEBSITE
BLOGGING IN ACTION
▸ We see a clear correlation between the amount of content
and hits. Once they have logged between 50-100 blog
posts, businesses typically experience a steep increase in
hits.

10. HOW CREATING CONTENT DRIVES CUSTOMERS TO YOUR WEBSITE
SEARCH ENGINES (STILL) RUN ON KEYWORDS
▸ Blogging helps you reach a wider number of more specific
searches. Each blog is an opportunity to highlight different
keywords, creating an opportunity for your website to
show up in more searches, netting you more total clicks
and more targeted, valuable clicks.

11. HOW CREATING CONTENT DRIVES CUSTOMERS TO YOUR WEBSITE
SEARCH ENGINES LOVE BACK LINKING
▸ Blog articles are postable, linkable content, which
ultimately create an avenue for backlinks, which are links
from other websites back to your website.
▸ The more quality content you post, the more “referral
traffic” you’ll get from sources linking to your site, and the
more SEO-friendly your content becomes. Win-win-win!

12. HOW CREATING CONTENT DRIVES CUSTOMERS TO YOUR WEBSITE
#DIGITALMARKETING101: AVOID “BLACKHAT” SEO TACTICS!
▸ In this day and age, Google’s sophisticated algorithms
care more about search intent and quality content than
trickery and code bloat.
▸ Don’t try to game the system by keyword stuffing, by
buying shady backlinks, or by posting duplicate content –
users will hate it, and search engines will follow suit.

13. SO, WHAT HAVE WE
LEARNED SO FAR?

14. HOW CREATING CONTENT DRIVES CUSTOMERS TO YOUR WEBSITE
IN REVIEW
Blogging creates organic traffic by checking off the
core tenets of SEO strategy:
▸ Increasing the size and activity of your site
▸ Appealing to more searchers by using more
direct, specific keywords
▸ Creating avenues for sharing and backlinking

15. AND THAT’S NOT ALL! IN
ADDITION TO BOOSTING YOUR
SITE’S SEO, BLOGGING…

16. HOW CREATING CONTENT DRIVES CUSTOMERS TO YOUR WEBSITE
▸ Establishes your company as a trustworthy, industry-
aware resource
▸ Gives your brand – and its audience - a fresh supply
of content to like and share across social media
channels
▸ Invites users to return to your site again and again,
allowing your inbound marketing strategy to work
on them with time

17. HOW CREATING CONTENT DRIVES CUSTOMERS TO YOUR WEBSITE
▸ Podcasting
▸ Video
▸ Slideshows
▸ Infographics
▸ Image Galleries
And remember, blogging doesn’t just mean articles
anymore! As long as you have some text in order to
anchor SEO, experiment with:

18. HOW CREATING CONTENT DRIVES CUSTOMERS TO YOUR WEBSITE
The bottom line? Creating content is a great
way to create valuable traffic and leads for
your brand, while stretching your creative
muscles and building loyalty.
So what are you waiting for? Get blogging!

19. WE CAN
HELP!
Geek Chicago is a full-service digital marketing
consultancy proudly based in Chicago’s
Ravenswood corridor – although our scope is
national! Drop us a line or check us out on social
with any questions or comments. We’d love to
keep the conversation going!