Read the extract to learn more about the top 5 challenges faced by the hemp industry, and how it strived through the tough times and aggravated hemp marketing even more via online strategies.
2. Disruptions In Supply Chain Management
When Covid-19 struck, the hemp industry faced significant
disruptions in its supply chain. Lockdowns and restrictions
slowed down transportation, causing delays in delivering
hemp products. Farmers also encountered challenges in
harvesting due to labor shortages and social distancing
requirements. This led to shortages in hemp-derived
products and raw materials, impacting businesses across the
industry.
3. Radical Shift In Consumer Behavior
With the pandemic altering daily routines and priorities,
consumer behavior shifted. Many people turned to hemp
products for their potential health benefits, such as stress
relief and immune support. This increased demand put
pressure on hemp suppliers to adapt quickly to meet the surge
in orders. Online sales soared as more consumers opted for
convenient and contactless shopping experiences.
4. Adaptation In Hemp Marketing
To strive through this competitive landscape, hemp businesses
had to revamp their marketing strategies. With in-person
events and gatherings on hold, companies shifted their focus
to digital platforms. Social media became a vital tool for hemp
marketing, allowing brands to engage with consumers directly
and showcase their products. Influencer partnerships and
targeted advertising helped reach new audiences and drive
sales.
5. E-commerce Expansion
Covid-19 accelerated the transition to e-commerce within the
hemp industry. As brick-and-mortar stores faced closures and
restrictions, online sales became the primary revenue stream for
many businesses. This shift prompted companies to invest in
user-friendly websites, mobile apps, and online payment systems
to enhance the shopping experience for customers. Hemp
marketing efforts were also intensified on e-commerce
platforms.
6. Regulatory Challenges
The pandemic exacerbated existing regulatory challenges
within the hemp industry. Government agencies faced
competing priorities, leading to delays in issuing guidelines
and approvals for hemp cultivation and production.
Uncertainty surrounding regulations created obstacles for
businesses seeking to expand operations or launch new
products. However, industry stakeholders advocated for
clearer guidelines to address these issues.
