How can companies and customers become interconnected? Recently, the Internet has been the main conduit to the electronic marketplace, but what are some of the new up-and-coming methods to establish interconnectivity with target markets? Solution Q1) Below is how companies and customers become interconnected - 1. Firm can increasingly focus on advertisements and marketing campaigns to reach out to customers and increase awareness about the firm and its products through various media. 2. Firm can increase its activity on social media and interact with customers to increase product awareness and take feedback from them. 3. Customers can get in touch with the firm\'s customer service representatives for any product or technical issues Q2) Below are the new and upcoming methods to establish interconnectivity with target markets - 1. Workshops and tradeshows where the firms can invite customers to attend and understand the firm\'s offerings and technical details 2. Firm can involve customers in product design by taking their opinions and preferences through surveys. 3. For high-tech products, focus group discussions with tech-savvy customers would help incorporating their requirements.