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Gerard Bos IUCN
@IUCN_Business
How Brands can Help Protect Global
Ecosystem Services and Biodiversity
How Brands Can Help Protect
Global Ecosystem Services and
Biodiversity
Gerard Bos, Director, IUCN’s Global
Business & Biodiversity Programme
June 2, 2015
3
The State of Biodiversity
• More than 22,000 of the 76,199 species assessed on The IUCN Red List are
threatened with extinction
Ecosystem services – an overview
Provisioning
Goods or products produced
by ecosystems
Regulating
Natural processes regulated by
ecosystems
Cultural
Non-material benefits obtained
from ecosystems
Supporting
Functions that maintain all other services
Businesses impact on ecosystems
and ecosystem services
Businesses rely and depend on
ecosystems and ecosystem services
Consequences for business
Ecosystem change creates
business risks and
opportunities
Which projects can you contribute to?
International Union for Conservation of Nature
Upscaling Delivery
Targeting
Knowledge Uptake
Inspiring
Investment
Engaging business
Closing the Policy-
implementation gap
Results on the Ground
©newfoundation.org
23
INTERNATIONAL UNION FOR CONSERVATION OF NATURE
Hawaiʻi Convention Center
24
INTERNATIONAL UNION FOR CONSERVATION OF NATURE
“The Road to Honolulu”
Business at the World Conservation Congress
1 to 10 September 2016 Honolulu, USA
Come and visit us in the
Activation hub booth 401

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How brands can help protect global ecosystem services and biodiversity

  • 1. Gerard Bos IUCN @IUCN_Business How Brands can Help Protect Global Ecosystem Services and Biodiversity
  • 2. How Brands Can Help Protect Global Ecosystem Services and Biodiversity Gerard Bos, Director, IUCN’s Global Business & Biodiversity Programme June 2, 2015
  • 3. 3 The State of Biodiversity • More than 22,000 of the 76,199 species assessed on The IUCN Red List are threatened with extinction
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  • 8. Ecosystem services – an overview Provisioning Goods or products produced by ecosystems Regulating Natural processes regulated by ecosystems Cultural Non-material benefits obtained from ecosystems Supporting Functions that maintain all other services
  • 9. Businesses impact on ecosystems and ecosystem services Businesses rely and depend on ecosystems and ecosystem services Consequences for business Ecosystem change creates business risks and opportunities
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  • 13. Which projects can you contribute to?
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  • 18. International Union for Conservation of Nature Upscaling Delivery Targeting Knowledge Uptake Inspiring Investment Engaging business Closing the Policy- implementation gap Results on the Ground
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  • 23. 23 INTERNATIONAL UNION FOR CONSERVATION OF NATURE Hawaiʻi Convention Center
  • 24. 24 INTERNATIONAL UNION FOR CONSERVATION OF NATURE “The Road to Honolulu” Business at the World Conservation Congress 1 to 10 September 2016 Honolulu, USA
  • 25. Come and visit us in the Activation hub booth 401

Editor's Notes

  1. The IUCN Red List is one of the IUCN flagship products which is hopefully well know to you. It just celebrated its 60 years’ anniversary. The red list highlights which species are at highest risk of being lost forever and remember when lost this is knowledge we do not have access to anymore. This information has been used for informing policy and on the ground conservation action. Out of the 76,000 species currently on The IUCN Red List, more than 22,000 of them are threatened with extinction 63% of Cycads, 42% of Amphibians, 25% of Mammals and 13% of Birds are threatened with extinction.
  2. 2. Another manifestation of this are in these pictures I preferred to show in black and white . It shows Nature in Trouble: Clockwise from top left: deforestation in Sulawesi, dolphin bycatch in Bangladesh, the growing concern and spread of plastics debris on our beaches and in the sea, cycad habitat degradation in Uganda Just a few facts: Over 50% of wetlands in the lower 48 states of the US have been lost in the past century. These losses are occurring at a rate of over 60,000 acres per year (Defenders of Wildlife). 35% of the world's mangrove area (which are great protectors of coastal areas) was lost in the last several decades of the twentieth century (MEA). We know that Habitat change, over-exploitation, invasive alien species, pollution, and climate change are the most important direct drivers of change in ecosystems (MEA). But Wildlife Trafficking/Poaching is a market USD 20 billion illegal wildlife trade 60% of the world’s ecosystem services have been degraded over the past 50 years. Species extinctions are continuing at about 1,000 times the natural rate, calculated from fossil records. Global and local economic losses and human welfare impacts due to biodiversity loss and ecosystem degradation estimated to be US$ 2-5 trillion of ecosystem services per year (The Economics of Ecosystems and Biodiversity (TEEB). Biodiversity is a material issue for business and for civil society
  3. 60% of the world’s ecosystem services have been degraded over the past 50 years. Species extinctions are continuing at about 1,000 times the natural rate, calculated from fossil records. Global and local economic losses and human welfare impacts due to biodiversity loss and ecosystem degradation estimated to be US$ 2-5 trillion of ecosystem services per year (The Economics of Ecosystems and Biodiversity (TEEB). Biodiversity is a material issue for business and for civil society In the last several decades about 20% of the world’s coral reefs were lost, and an additional 20% were degraded due to warmer water temperatures, and water pollution and pollutants (MEA).
  4. Global Footprint –consume more than 1 planet WBCSD Vision 2050 project where
  5. Goods and services provide by nature Provisioning Food Fresh water Wood and fiber Fuel Regulating Climate Flood Disease Water purification Cultural Aesthetic Spiritual Educational Recreational Supporting Nutrient cycle Soil formation Primary production
  6. Business Risks Operational: increased scarcity and cost of raw materials such as freshwater; disruptions to business operations caused by natural hazards; higher insurance costs for natural disasters. Market: customers switching to sustainably sourced or certified products and governments implementing new sustainable procurement policies. Regulatory: emergence of new government policies such as taxes and moratoria on extractive activities. Reputational: damage to corporate reputation from media and NGO campaigns, shareholder resolutions and changing customer preferences. Access to capital: restrictions as the financial community adopts more rigorous investment and lending policies Business Opportunities Differentiating corporate brands: good environmental performance can positively differentiate a company in the competitive marketplace. Pre-empting regulations and public pressure: through implementing sustainable purchasing, operational, and/or investment practices. New markets: water quality trading, certified sustainable products, carbon sequestration, biodiversity offsets. New revenue streams: payments of ecosystem services for company-owned natural assets such as forests and wetlands. Cost-savings: more efficient use of natural resources. Obtaining the social license to operate: addressing civil society’s concerns at local and global levels. Attracting and retaining employees: good environmental performance can help attract and retain talented people
  7. 9. Value of Goods and services from nature - Remember the various ecosystem services categories described earlier Provisioning services market put a price on it Food, timber, fiber, fuel Regulating it is starting to happen like Carbon capture or flooding…we can compare nature based solutions and a man made one. But the cultural value is very difficult to translate in monetary terms. The service of water purification has a cost to society….for which nature is not sending an invoice …. clean water!
  8. All these elements are parts of Natural Capital
  9. 6a. 76,199 species assessed so far – and 160,000 is the goal. 6a - We need to make it truly representative – by significantly increasing the number of assessments of invertebrates, plants and fungi. Often overlooked these species are vital to the maintenance of health ecosystems and human life Increased species knowledge will provide a stronger base for sound policy decisions and effective conservation action to combat the extinction crisis and halt the loss of biodiversity. Our target is to assess 160,000 species by 2020 to make The IUCN Red List a more complete “Barometer of Life” To combat the extinction crisis we need knowledge to guide effective action Invertebrates, plants and fungi are unrepresented Increased taxonomic coverage will provide stronger species knowledge More robust base to guide policy decisions and conservation action on the ground
  10. SOS Projects – need to work on this. Summary: 87 Projects, 50 countries, 60 NGOs (60% of which are IUCN Members), 230 threatened species, 6 taxonomic groups, $9 million disbursed so far…
  11. 5. a. Conservation action – California Condor: lead poisoning in carcasses of dead cattle is decimating Californian Condors. San Diego Zoo’s efforts supported by SOS to rear captive chicks (using innovative techniques) to release chicks back into wild to breed in the San Pedro Martir area of Baja California. Project must also generate awareness. Major success story. Literally bringing condors back from the brink
  12. 7.b Green products 7.c. Not Greenwashing: Tree Kangaroo coffee project again – another aspect is improved education for local community kids Substantive benefits from choosing a partner like SOS to find and select good projects for species conservation- not just communications opportuntiies but real impacts – eg more Spoon billed Sandpipers ion the wild thanks to this project which hatched and reared efggs in captivitiy (collected in the wild) to increase the chances of young making it to adulthood and hence breeding…
  13. 7.c. Not Greenwashing : locals in Sierra Leone learn about value of preserving local species such as leatherbacks – instead of eating their eggs when they come to lay eggs on the beaches…here one accidentally caught in nets is realased by the community 9. Value of Goods and Services from Nature – local tourism Nespresso Landuse planning with local commuities. Watershed areas.
  14. 9. Value of Goods and Services from Nature – Vulture’s: nature’s clean up crew – 90% population gone due to diclofenac poisoning – Vulture Safe Zones established to allow them to recover – they clean up dead carrion and so minimise spread of diseases etc and invasive species like dogs feeding on carrion – dogs can spread rabies to people… 9. Value of goods and services- enabling agricultural development 9. Value of goods and services from nature: Mantas more valuable to tourism dependent economies alive than dead at the markets in Guangzhou (body parts sold there).. Reports available on econ value of rays to tourism…targeting manta rays to sell body parts to Chinese markets (Guangzhou) 9. Value of nature’s good and services- illegal timber logged in Sulawesi – hidden/black market valuations but very real ecosystem costs
  15. 8. Reputational risk has a price….
  16. 9. Being a lighthouse is not enough…others need to follow!
  17. 11. Invite to the 2016 WCC in Honolulu 6,500 participants…exploring conservation, showcasing results and innovation Over 600 events 150 Workshops 130 Knowledge cafés 100 Exhibition booths 80 Business events 7 Thematic pavilions 50 Conservation Campus