This document discusses how audiences share and discuss entertainment content after experiencing it. It finds that 89% of people will take action like commenting if they enjoyed a piece of content, while 74% will if they did not enjoy it. The most common actions people take are telling friends or family about the content, searching for more information, and liking or commenting about it on social media. However, people generally do not like frictionless sharing of content through automatic notifications and prefer to manually choose what to interact with and discuss.
Social media what's all the chat about ? by jez jowett 2009Jez Jowett
a document that i found when i was digging through my old files.
this was a presentation i did to set the scene for social media, almost 4 years ago when people were just starting to ask what it was. Suprisingly little has actually changed. except of course of the explosion of specific tools and networks - such as facebook and twitter. otherwise, the principles have stayed identical.
This is the slide deck from a talk that was give at the SL Circle on Nov 17, 2015.
This talk discussed the components of a planning, executing and tracking a content campaign. A few examples are given of successful awareness campaigns.
What Does an Influencer Really Look Like? How to Measure Online Influence tha...Social Media Today
The nature of social media is that it's driven by the behavior of consumers, whose decisions are in turn influenced by other people online. The real question is how do you leverage these influencers? Brought to you by Social Media Today and Wildfire
Social media what's all the chat about ? by jez jowett 2009Jez Jowett
a document that i found when i was digging through my old files.
this was a presentation i did to set the scene for social media, almost 4 years ago when people were just starting to ask what it was. Suprisingly little has actually changed. except of course of the explosion of specific tools and networks - such as facebook and twitter. otherwise, the principles have stayed identical.
This is the slide deck from a talk that was give at the SL Circle on Nov 17, 2015.
This talk discussed the components of a planning, executing and tracking a content campaign. A few examples are given of successful awareness campaigns.
What Does an Influencer Really Look Like? How to Measure Online Influence tha...Social Media Today
The nature of social media is that it's driven by the behavior of consumers, whose decisions are in turn influenced by other people online. The real question is how do you leverage these influencers? Brought to you by Social Media Today and Wildfire
Social Media and Hospitality - Mark Nolan's Class, Shannon College of Hotel M...Avvio
Presentation to Mark Nolan's class from Shannon College of Hotel Management on Tuesday 27th March 2012.
We look at the current landscape from the perspective of hoteliers and students. Consider new trends and opportunities. Helpful tips and stats (for students) on Linkedin, Facebook, Twitter and Google Plus. Please visit www.facebook.com/avvio for details on the other resources mentioned during the presentation.
here at iModerate, we conducted a new study that shows the impact Social TV is having on our viewing habits. Our study also reveals who the biggest participants are, or as we call them, “The Social TV Gurus”. Finally, we found that beyond giving feedback and supporting their shows, the other main reasons individuals engage in Social TV are to be relevant and recognized, be part of a community, maintain relationships, and have virtual “hang out time” with friends. Enjoy!
Listening and Responding to Your Customers and ProspectsLaSandra Brill
Listening is the muse of social media that inspires action. In this session, hear real-life examples on how you can drive business results with actionable listening and integrate your online and offline findings to create a holistic "outside-in" view of your brand. [Presented at the #SMSS in Las Vegas Feb 8th] - slide credits go to @steffymarx
If you haven't seen this before it is a very good read. Produced by the New York Times in conjunction with Latitude Research. Very insightful if you need behavioural and motivational data and stats
The Psychology of Sharing
There has been an abundance of research on social media, but to date, no one has asked in a comprehensive way: why do people share? The Psychology of Sharing reveals groundbreaking research that fills this knowledge gap.
This study uncovers:
Primary motivations for sharing
Six sharing personas
Essential steps for marketers aiming to get their content shared
Impact of sharing on Information Management
Cycle of sharing
Enduring role of e-mail in the age of social media
O porquê compartilhamos é tão importante quanto o conteúdo que compartilhamos, pensando nisso a The New York Times se uniu a Latitude Research e de forma qualitativa com cerca de 2.500 participantes, estudou o comportamento tendo como objetivo descobrir qual é a psicologia de compartilhamento, intitulando o estudo como “The Psychology of Sharing”.
Social Media and Hospitality - Mark Nolan's Class, Shannon College of Hotel M...Avvio
Presentation to Mark Nolan's class from Shannon College of Hotel Management on Tuesday 27th March 2012.
We look at the current landscape from the perspective of hoteliers and students. Consider new trends and opportunities. Helpful tips and stats (for students) on Linkedin, Facebook, Twitter and Google Plus. Please visit www.facebook.com/avvio for details on the other resources mentioned during the presentation.
here at iModerate, we conducted a new study that shows the impact Social TV is having on our viewing habits. Our study also reveals who the biggest participants are, or as we call them, “The Social TV Gurus”. Finally, we found that beyond giving feedback and supporting their shows, the other main reasons individuals engage in Social TV are to be relevant and recognized, be part of a community, maintain relationships, and have virtual “hang out time” with friends. Enjoy!
Listening and Responding to Your Customers and ProspectsLaSandra Brill
Listening is the muse of social media that inspires action. In this session, hear real-life examples on how you can drive business results with actionable listening and integrate your online and offline findings to create a holistic "outside-in" view of your brand. [Presented at the #SMSS in Las Vegas Feb 8th] - slide credits go to @steffymarx
If you haven't seen this before it is a very good read. Produced by the New York Times in conjunction with Latitude Research. Very insightful if you need behavioural and motivational data and stats
The Psychology of Sharing
There has been an abundance of research on social media, but to date, no one has asked in a comprehensive way: why do people share? The Psychology of Sharing reveals groundbreaking research that fills this knowledge gap.
This study uncovers:
Primary motivations for sharing
Six sharing personas
Essential steps for marketers aiming to get their content shared
Impact of sharing on Information Management
Cycle of sharing
Enduring role of e-mail in the age of social media
O porquê compartilhamos é tão importante quanto o conteúdo que compartilhamos, pensando nisso a The New York Times se uniu a Latitude Research e de forma qualitativa com cerca de 2.500 participantes, estudou o comportamento tendo como objetivo descobrir qual é a psicologia de compartilhamento, intitulando o estudo como “The Psychology of Sharing”.
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How Audiences Share and Discuss Entertainment Content
1. How audiences share and discuss
entertainment content
Consumers are more likely to comment about a piece of entertainment content after they have watched, listened to or played it
89% will take action if they DID ENJOY
a piece of entertainment
74% will take action if they DON’T ENJOY
a piece of entertainment
Use Facebook to
Tell a friend 66% Discuss Entertainment 53% Tell a friend
Tell a family member 65% Content: 51% Tell a family member
50% 58%
Search for more information 33% 23% Comment about it on Facebook
“Like” it on Facebook 34% 11% “Tweet” about it on Twitter
Share a link about it on a social network site 26% 10% Share a link about it on a social network site
“Tweet” about it on Twitter 11% 9% Write a negative review on a site (e.g. Rotten Tomatoes)
“Check-in” to an app or website (e.g. GetGlue, Zeebox) 5% 5% “Check-in” to an app or website (e.g. GetGlue, Zeebox)
Preferences for Interacting with Entertainment
% Strongly / Somewhat Agree
“I would like to use my computer to “I would like to use social networks “I would like to use my mobile phone
access additional online content such as Facebook or Twitter to interact or portable device to interact with
related to my entertainment” with entertainment” entertainment”
51% 36% 31%
The biggest shift in preferences is being able to use social networks to interact with entertainment, such as voting on favourite contestants
Audiences DO NOT like Frictionless Sharing
20%
Likelihood of Using
Automatic Notifications 20%
Likely
Neither likely or unlikely
59%
Unlikely
Is there an appetite for brands to automatically
recommend content?
Britons are more likely to find brand recommendations
on a social network invasive,
whereas Americans would appreciate the recommendation
Data taken from Edelman Value and Engagement in an Era of Social Entertainment and Second Screens.
For more info visit: www.edelmaneditions.com/2012/06/socialent/