Founded in 2001, Content That Works (CTW) is a digital agency specializing in development, hosted web solutions and native advertising. CTW’s content in nine niche areas regularly reaches more than 30 million households across North America.

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Content That Works
CAPABILITIES
Connecting Local.

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Founded in 2001, Content That Works
(CTW) is a digital agency specializing
in development, hosted web
solutions and native advertising.
CTW’s content in nine niche areas
regularly reaches more than 30
million households across North
America.
Connecting Local.

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Local media require new ways to connect
1. With today’s busy consumers,
2. With young people who prefer relevant and mobile access to connect,
3. And advertisers who need help engaging their customers

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Disruption is attained through passion
• People have more sources of information and entertainment than any other time in history
• Average consumers time on the internet has risen to spending 6.5 hours a day*
• People make time to indulge their passions – they simply do it on their own schedules
• Quality original content that intersects people’s passions, when they want it, can produce
powerful and long-lasting results for advertisers
Source: GlobalWebIndex based on users 16-68

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Our Mission
Content That Works is dedicated to advertisers, media
companies and brands to connect them with their
communities through smart content strategies. It is our goal to
generate new revenue and increase profitability that funds
local journalism into the future.

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CTW Partners

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Deep content resources with expertise
Bridal Automotive Health Awareness
Real Estate/Home/Garden Health & Wellness Jobs/Careers/Life
Holiday Kids & Family Native/Custom

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Content strategy development
Content creation
Graphics & design
Packaging/pagination/
presentation
Social media
Project management across
distances
Custom content creation
Our capabilities exceed expectations
Web development
Mobile development
Native advertising
Web hosting
Sales strategy
Sales training
Sales support
Consulting

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Terrific team dedicated to great content
CEO PRESIDENT EDITORIAL DIRECTOR
TECH OPS OPERATIONS SALES SALES
EDITORIALEDITORIAL EDITORIAL EDITORIAL
SALES/MARKETING
KID SCOOP DIRECTOR

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Contributor network second to none
• A powerful network of 50 highly knowledgeable contributors who are passionate
about engaging readers and site visitors
• Contributing editors from Forbes, Chicago Sun-Times and USA Today, Fortune
Magazine to name a few
• Subject matter expertise in all our niche categories with scalability to tackle custom
requests outside the lines

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Native advertising pioneers
• The Charleston (SC) Post and Courier will generate more than $300,000 this year
between native advertising and products from CTW
• The Lewiston (ID) Tribune sold more than $50,000 in new local native advertising
revenue in less than three months and expects more
• KOAA-TV serving Colorado Springs generates $13,000 monthly from local native
advertising. And the average time spent on each ad is garnering more than two
minutes.

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CTW online verticals give native a place to live
• New Jersey Hills Media sold 28 new advertisers on HomeStyle365 from Content
That Works. They developed a print special sections, online vertical and native
advertising selling package.
• Hall Communications’ radio stations in Burlington, VT will generate more than
$100,000 in 2015 from CTW’s Brides365
• Gannett’s Montgomery Advertiser is implementing BodyandMore365 to recapture
health and wellness advertising in its market

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Just a taste of our annual 36 magazines and 416 single topic pages

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Content That Works
• Innovators in digital content since 2001
• High-quality, original, engaging content
• Market-proven results for clients
• Leading the charge in local native advertising
• Making social media and search work for local advertisers
• Adapting new techniques without compromising trust and integrity

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contentthatworks.com
info@contentthatworks.com
866.626.6836