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Content That Works Capabilities
Content That Works (CTW), founded in 2001, is a digital agency specializing in development and native advertising, reaching over 30 million households in North America. The agency aims to connect advertisers with communities through smart content strategies while generating revenue to support local journalism. With a powerful network of contributors and successful native advertising projects, CTW focuses on creating high-quality, engaging content for various niche markets.
Content That Works Capabilities
- 1. © 2015 CopyrightContent That Works All Rights Reserved Content That Works CAPABILITIES Connecting Local.
- 2. © 2015 CopyrightContent That Works All Rights Reserved Founded in 2001, Content That Works (CTW) is a digital agency specializing in development, hosted web solutions and native advertising. CTW’s content in nine niche areas regularly reaches more than 30 million households across North America. Connecting Local.
- 3. © 2015 CopyrightContent That Works All Rights Reserved Local media require new ways to connect 1. With today’s busy consumers, 2. With young people who prefer relevant and mobile access to connect, 3. And advertisers who need help engaging their customers
- 4. © 2015 CopyrightContent That Works All Rights Reserved Disruption is attained through passion • People have more sources of information and entertainment than any other time in history • Average consumers time on the internet has risen to spending 6.5 hours a day* • People make time to indulge their passions – they simply do it on their own schedules • Quality original content that intersects people’s passions, when they want it, can produce powerful and long-lasting results for advertisers Source: GlobalWebIndex based on users 16-68
- 5. © 2015 CopyrightContent That Works All Rights Reserved Our Mission Content That Works is dedicated to advertisers, media companies and brands to connect them with their communities through smart content strategies. It is our goal to generate new revenue and increase profitability that funds local journalism into the future.
- 6. © 2015 CopyrightContent That Works All Rights Reserved CTW Partners
- 7. © 2015 CopyrightContent That Works All Rights Reserved Deep content resources with expertise Bridal Automotive Health Awareness Real Estate/Home/Garden Health & Wellness Jobs/Careers/Life Holiday Kids & Family Native/Custom
- 8. © 2015 CopyrightContent That Works All Rights Reserved Content strategy development Content creation Graphics & design Packaging/pagination/ presentation Social media Project management across distances Custom content creation Our capabilities exceed expectations Web development Mobile development Native advertising Web hosting Sales strategy Sales training Sales support Consulting
- 9. © 2015 CopyrightContent That Works All Rights Reserved Terrific team dedicated to great content CEO PRESIDENT EDITORIAL DIRECTOR TECH OPS OPERATIONS SALES SALES EDITORIALEDITORIAL EDITORIAL EDITORIAL SALES/MARKETING KID SCOOP DIRECTOR
- 10. © 2015 CopyrightContent That Works All Rights Reserved Contributor network second to none • A powerful network of 50 highly knowledgeable contributors who are passionate about engaging readers and site visitors • Contributing editors from Forbes, Chicago Sun-Times and USA Today, Fortune Magazine to name a few • Subject matter expertise in all our niche categories with scalability to tackle custom requests outside the lines
- 11. © 2015 CopyrightContent That Works All Rights Reserved Native advertising pioneers • The Charleston (SC) Post and Courier will generate more than $300,000 this year between native advertising and products from CTW • The Lewiston (ID) Tribune sold more than $50,000 in new local native advertising revenue in less than three months and expects more • KOAA-TV serving Colorado Springs generates $13,000 monthly from local native advertising. And the average time spent on each ad is garnering more than two minutes.
- 12. © 2015 CopyrightContent That Works All Rights Reserved CTW online verticals give native a place to live • New Jersey Hills Media sold 28 new advertisers on HomeStyle365 from Content That Works. They developed a print special sections, online vertical and native advertising selling package. • Hall Communications’ radio stations in Burlington, VT will generate more than $100,000 in 2015 from CTW’s Brides365 • Gannett’s Montgomery Advertiser is implementing BodyandMore365 to recapture health and wellness advertising in its market
- 13. © 2015 CopyrightContent That Works All Rights Reserved Just a taste of our annual 36 magazines and 416 single topic pages
- 14. © 2015 CopyrightContent That Works All Rights Reserved Content That Works • Innovators in digital content since 2001 • High-quality, original, engaging content • Market-proven results for clients • Leading the charge in local native advertising • Making social media and search work for local advertisers • Adapting new techniques without compromising trust and integrity
- 15. © 2015 CopyrightContent That Works All Rights Reserved© 2015 Copyright Content That Works All Rights Reserved contentthatworks.com info@contentthatworks.com 866.626.6836