Hotels & Travel Agency SEO: Grow your customers without 'PAYING'.

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Basic and fundamentals search engine optimisation and social media optimisation tips and tools for getting traffic, rankings and establishing local businesses like hotels, restaurants, hair salon, dental clinic, etc.

Marketing

Hotels & Travel Agencies
Grow your customers without 'PAYING'.
Chitra Raj Bhandari
WORDCAMP
POKHARA 2018
November 24, 2018
Hotel Pokhara Grande, Birauta, Pokhara

Because;
• 63% of Nepalis have access to internet
• It is growing FAST, 15.60% in 2017
• In 2010, less than 30 percent had access
• 16.67 million users added alone in the year
• 95.62% population within reach of a mobile tower
• 97.34% of internet users use mobile internet
• And 1.93% use broadband connection
Source: NTA/CBS via KTM2Day.com

Major
Traffic
Sources
Paid
Ads
Affiliate
Organic
Search
Engines
Social
Media

Search Engines Market Share
Global Vs Local

Which Search Engine should you care?
Source:Google.com

What is Local SEO?
It is process to market local business online without global competition
It helps businesses promote their products and services to local customers
[not distant] at the exact time they're looking for them online.
Images: Google Search

Getting Local Traffic from Google
Local SEO
Localize
Onsite
Local
Citations
Localize
Tech SEO

Local Onsite
Location based Title, Meta Description & Images names
1
2

Informative & Rich Content
Image, Video, Formatted Text, CTAs, Social & Reviews
Images:pokharagrande.com
1 2 3 4

Local Citations
Be on Maps, Local Directories, Listings
Google My Business Local Directories Local Listings
1
2
3

Local News
Perform news-worthy actions – Yes, that’s PR!

Local Reviews
Ask for Reviews, EVERYWHERE possible!
Agoda Ratings TripAdvisor Ratings Booking Ratings GMB Ratings
Ratings captured between 10:30-11:30 PM NST on Nov 4, 2018
1 2 3 4

Who & where are you?
How
humans
see it?
Source:chills.com

Who & where are you?
How
bots
see it?
Source: Google Structured Data Testing Tool

Watch out your social setup!
Source:Facebook.com
1 2 3

No discount=No retention
NoDiscounts
/Offers
NoDiscounts
/Offers
NoDiscounts
/Offers
Source:Facebook.com
1 2 3

SIGNAL & LOCAL RANKING VALUES
Image & Data: Darren Shaw/Moz Blog
1 2

THANK YOU
QUESTIONS?
chetrajbhandari@gmail.com

Elisabeth (@elisabethos) is a veteran in the search engine marketing industry, having worked as an SEO consultant and search marketing analyst since 1999. As the Executive Features Editor for Search Engine Land, she is responsible for managing all editorial content from guest contributors and daily articles from expert columnists. To learn more about the Insight Summit Series please visit http://www.insightsummitseries.com

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1. Hotels & Travel Agencies Grow your customers without 'PAYING'. Chitra Raj Bhandari WORDCAMP POKHARA 2018 November 24, 2018 Hotel Pokhara Grande, Birauta, Pokhara

2. Why should you take a business online?

3. Growth of online customers in Nepal

4. Potential online customers?

5. Because; • 63% of Nepalis have access to internet • It is growing FAST, 15.60% in 2017 • In 2010, less than 30 percent had access • 16.67 million users added alone in the year • 95.62% population within reach of a mobile tower • 97.34% of internet users use mobile internet • And 1.93% use broadband connection Source: NTA/CBS via KTM2Day.com

6. Major Traffic Sources Paid Ads Affiliate Organic Search Engines Social Media

7. Search Engines Market Share Global Vs Local

8. Source: StatCounter

9. Source: StatCounter

10. Which Search Engine should you care? Source:Google.com

11. What is Local SEO? It is process to market local business online without global competition It helps businesses promote their products and services to local customers [not distant] at the exact time they're looking for them online. Images: Google Search

12. Getting Local Traffic from Google Local SEO Localize Onsite Local Citations Localize Tech SEO

13. Local Onsite Location based Title, Meta Description & Images names 1 2

14. Informative & Rich Content Image, Video, Formatted Text, CTAs, Social & Reviews Images:pokharagrande.com 1 2 3 4

15. Local Citations Be on Maps, Local Directories, Listings Google My Business Local Directories Local Listings 1 2 3

16. Local News Perform news-worthy actions – Yes, that’s PR!

17. Local Reviews Ask for Reviews, EVERYWHERE possible! Agoda Ratings TripAdvisor Ratings Booking Ratings GMB Ratings Ratings captured between 10:30-11:30 PM NST on Nov 4, 2018 1 2 3 4

18. Local Schema

19. Who & where are you? How humans see it? Source:chills.com

20. Who & where are you? How bots see it? Source: Google Structured Data Testing Tool

21. Who & where are you? How humans see it? Source:chills.com

22. Who & where are you? How bots see it? Source: Google Structured Data Testing Tool

23. Why Locale? Brand Name Social presence integration Exact location coordinates Working Hours Menu/Service details Service Cost It provides information to Google that Googlers find it important for making a choice of deciding on a local service provider.

24. Watch out your social setup! Source:Facebook.com 1 2 3

25. No discount=No retention NoDiscounts /Offers NoDiscounts /Offers NoDiscounts /Offers Source:Facebook.com 1 2 3

26. SIGNAL & LOCAL RANKING VALUES Image & Data: Darren Shaw/Moz Blog 1 2

27. THANK YOU QUESTIONS? chetrajbhandari@gmail.com

Editor's Notes

Image Source: The Kathmandu Post http://kathmandupost.ekantipur.com/news/2018-01-20/nepal-added-over-250-internet-users-per-hour.html
Image Source: The Kathmandu Post URL: http://kathmandupost.ekantipur.com/news/2018-01-20/nepal-added-over-250-internet-users-per-hour.html
https://www.ktm2day.com/2018/01/21/63-percent-of-nepals-population-is-now-connected-to-the-internet/

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