Hotel Trends, Success, Changes & the emergence of new hotel brands. Renovations, upgrades & constant changes to 'keep up with the Jones' are why we all do it, if not we'll be left behind.

1. Suburban Hotel
“Your Home Away from Home”

2. 2491 Holiday Road
Coralville, IA 52241

4. History of Choice Hotels
 Choice Hotels International, Inc. franchises more than 6,700 hotels
 Representing more than 500,000 rooms, in the United States
 As of December 31, 2014, 508 hotels, representing more than 39,000 rooms, were
under construction or area awaiting conversion in the United States.
 The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion,
Cambria hotels & suites, MainStay Suites, Suburban Extended Stay Hotel,
EconoLodge and Rodeway Inn brands, as well as its Ascend Hotel Collection
membership program, serve guests worldwide.

5. Ranked #5 Hotel Chain in the World
Choice Hotels International
 6,200 hotels and more than 500,000 rooms in more than 30 countries
 Revenue: 642 Million
 It has the spread of about 4000 brands – Quality Inn, Choice Hotels, Comfort Inn,
Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Suburban Extended Stay
Hotel, EconoLodge and Rodeway Inn.
 They were the first in the industry to introduce guarantee reservations, telephones in
every room, 24-hours desk service and much more.
 In September 2005 Choice Hotels acquired the Suburban Extended-Stay Hotel chain,
which consisted of 67 properties within the United States.

6. New Construction or Conversion

7. New Construction or Conversion

10. Awards

12. Hotel Overview
 Opened in Fall 2007
 74 Room Hotel
 Full-sized Kitchens in EVERY ROOM
 Free Wi-Fi throughout the whole hotel
 Premium Cable
 24-Hour Business Center, Fitness Center & Guest Laundry
 Guest Pantry
 Outdoor Gazebo Area with BBQ Grill
 Free Hotel Shuttle Service

19. Partnerships

20. Community Involvement

21. Hotel’s Ideal Client/Target Market
 Contractors/Sub-Contractors: Local or out of state
 Working on local projects in the area (1-6 months)
 Realty Companies: Relocation needs
 Clients moving to/from the area
 Groups-Events: Weddings, Sporting Events
 Seasonal Events: UI Graduation, Football/Basketball
Games
 University of Iowa & UIHC
 UI/UIHC Departments
 Traveling Doctors/Nurses

23. Why the conversion?
 Create new ‘buzz’ in the area about our hotel!
 Our guests have spoken & we listened to what they wanted.
 Upgraded Amenities & Additions
 Community Room/Breakfast Area
 Larger Main Lobby with more seating
 Upgraded Guest Pantry to a Mainstay Marketplace
 In-Room Improvements & Updates
 New Name, New Image, Fresh Start

25. BEFORE AFTER