The document discusses various trends in marketing and business including co-branding to strengthen product propositions, user-generated content and wisdom of crowds, virtual social networks, and blue ocean strategies used by fast fashion retailers and low-cost carriers. It also mentions new hospitality concepts using virtual social networks for marketing communications and factors driving consumer engagement with corporate blogs.

3. CO-BRANDING: STORY ABOUT PRODUCT PROPOSITION BECOMES STRONGER…

5. GLOBAL BRAIN ? USER GENERATED CONTENT WISHDOM OF THE CROWDS WIKINOMICS

8. VIRTUAL SOCIAL NETWORKS: WEBTRIBES…ANOMIE* SOCIAL : HYVES BUSINESS: XING GAME : WORLD OF WARCRAFT (MMORPG: Massively Multiplayer Online Role Playing Game) HYBRIDE : SECOND LIFE *DURKHEIM 1893

14. BLUE OCEAN COMPANIES MARKETSHARE EUROPE 2006: 15%  24% ZARA COMPETITION Operating Profit: 10% < 5% Shop visits by consumer: 17 4 Unsold goods: < 10% >20% Rack rate sales: 85% 60% Cycle: demand  design  production  shop 15 days ?months source: Harvard Business Review LOW-COST CARRIERS… Ryan Air easyJet Passengers** 2004 : 30.000 24.000 2005: 33.000 30.000 2006 : 35.000 33.000 2007: 42.500 37.200 Profit margin 18% 10% + Number of aircraft 120 122 ** X 1000 Source: websites Ryan Air, Easy Jet, November 2007

16. NEW HOSPITALITY CONCEPTS. MARKET COMMUNICATION THROUGH VIRTUAL SOCIAL NETWORKS.

18. CONSUMER DRIVERS TO READ CORPORATE BLOGS *: PERSONAL CONTACT 40% HOW DO THEY OPERATE 100% CO-CREATE (MEEPRATEN) 65% INFO AS EMPLOYER 26% *UNIVERSITY OF TWENTE, 2007

20. VIRAL MARKETING: FROM “TELL A FRIEND” TO MORE SOPHISTICATED VIDEOS. FUNNY , SEXY, RUDE ( G ROF, G EIL, G RAPPIG)

21. PROXIMITY MARKETING: R.F.I.D. TECHNOLOGY R ADIO F REQUENCY ID ENTIFICATION

22. CORPORATE STORY TELLING AUTHENTIC

23. “ BRANDS BECOME LOVEMARKS” SAACHI & SAACHI BRANDS: Low love High respect LOVEMARKS: HIGH love High respect PRODUCTS: Low love Low respect FADS: High love Low respect

24. TRENDSESSIES & SCENARIO ANALYSE MORE INFO? [email_address]