The document discusses an approach to design where decisions are made sequentially while "being blind" to other aspects. It is split into five phases: 1) build the feature set while blind to organization, 2) organization while blind to structure, 3) module development while blind to layout, 4) layout while blind to look-and-feel, and 5) skinning. The goal is to break the process into small chunks and focus only on the relevant aspect for each chunk, committing to decisions before moving on.