This document outlines a proposed model for evaluating hotel websites in the context of Web 3.0. It discusses key elements of Web 3.0 like social web, semantic web, and open standards. The literature review indicates that current web technologies are not fully machine readable. The theoretical framework uses five principles of communication: dialogic loop, return visits, usefulness, intuitiveness of interface, and rule of conservation of visitors. The proposed mixed methods approach includes content analysis, focus groups, and fuzzy AHP involving 3 to 5 star hotels in Kenya. Several online data collection tools are also listed.

1. ENTER 2018 PhD Workshop Slide Number 1
Hotel Website Evaluation Model
in the Context of Web 3.0
Paradigm
Patrick owoche
Kibabii University, Kenya
owochep@yahoo.co.uk

2. ENTER 2018 PhD Workshop Slide Number 2
Web 3.0
Key Elements:
 Social Web
 Semantic Web
 Pervasive
Computing
 Open standards
 OpenId
Key Features:
 Personalization
 Integration

3. ENTER 2018 PhD Workshop Slide Number 3
Literature
• Webs 1.0 & 2.0 built for human
consumption- not machine readable
• RDFa, Microdata and JSON-LD are
technologies that allow addition of
structured data to HTML pages directly
• Open Graph Protocol & Twitter Card can be
used to structure data in SNS

4. ENTER 2018 PhD Workshop Slide Number 4
Theoretical Framework
Five principles of dialogic theory of
communication
i. dialogic loop,
ii. generation of return visits (RV),
iii. usefulness of information,
iv. intuitiveness/ease of the interface and
v. the rule of conservation of visitors.

5. ENTER 2018 PhD Workshop Slide Number 5
Method
Mixed research designs that combines:
i. Content analysis
ii. Focus Group discussion and
iii. Fuzzy Analytic Hierarchy Process (AHP)
Target population - 3 to 5 star hotels in Kenya

6. ENTER 2018 PhD Workshop Slide Number 6
Online data collection tools
Tool URL
www technology survey http://w3techs.com
OpenLink Structured
Data Sniffer
http://osds.openlinksw.
com
Seoptimer http://seoptimer.com
Fanpage Karma http://fanpagekarma.co
m/
Webpagetest https://webpagetest.org/

7. ENTER 2018 PhD Workshop Slide Number 7
First Interactive & Load time of
websites