1. Hotel SEO: How To Optimize For Hotel-
Related Search Queries in Google
By Link-Assistant.Com.

2. According to the stats, about 95% of all
bookers search for hotels online, which
proves that SEO is getting of high
importance for any hotel business.
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3. From the presentation you will learn:
 what types of results Google shows for hotel-related
queries and how SERP results vary in and outside the
US (as of August 2013);
 what Hotel Finder is how it works;
 how organic results for hotels queries are different
and how to optimize for them the right way;
 an additional opportunities to stand out in PPC results.
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4. Link-Assistant.Com
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Types of results Google shows for hotels-
related keywords

5. Types of results Google shows for
hotels-related keywords
Google has recently started experimenting
with its listings for hotel-related queries.
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6. Google has introduced Local Listing
Carousel and now is providing two
different result patterns for the US
searchers and the rest of the world.
Rank Tracker is the tool that can be
used to monitor rankings of a website in
any type of search results.
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Types of results Google shows for
hotels-related keywords

7. Types of results Google shows for
hotels-related keywords
Hotel-related search results for the US are
arranged in the following way:
1) Carousel of Local Listings at the top;
2) PPC results (often with the recently
introduced image ads) below the carousel and on
the right;
3) Hotel Finder results;
4) Organic results.
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8. Types of results Google shows for
hotels-related keywords
This is what the US searchers see (pic. 1)
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9. Types of results Google shows for
hotels-related keywords
Organic results and more PPC results
come if to scroll down.
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10. Types of results Google shows for
hotels-related keywords
Hotel-related search results outside the US are
arranged in a different way:
1) PPC results go at the top and on the right;
2) Sponsored, or Hotel Finder results follow;
3) Local Listings and Organic search results
go last on the list.
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11. Types of results Google shows for
hotels-related keywords
This is what the first page of SERP looks like outside the US
(pic. 1)
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12. Types of results Google shows for
hotels-related keywords
If you scroll down, you will see organic and
local listings.
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13. Link-Assistant.Com
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Google Hotel Finder

14. Google Hotel Finder
Hotel Finder is a service established by
Google in 2011.
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15. Google Hotel Finder
The main goal of this service is to help in finding
accommodations for selected destinations and
dates.
The results the service provides are marked on
the map and supplied with details.
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16. Google Hotel Finder
Hotel Finder uses multiple data
sources to determine whether or not
to display hotels in their service. So
there’s no any formula to optimize for
this SERP section.
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17. Google Hotel Finder
Also, booking process in Hotel
Finder is supported through external
services like booking.com,
venere.com, HRS, etc.. So,
supposedly, getting a website listed
on these sites might be help to make
a site appear in the Hotel Finder
section.
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18. Link-Assistant.Com
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Organic Google results for
hotel searches

19. Organic Google results for hotel
searches
There are 3 main tendencies typical of
organic Google results for hotel-
related queries.
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20. Tendency #1
Organic results for hotel-related words tend to be
pushed to the second page by other types of
non-organic results.
Thus, getting there on the 1-st page for hotel
keywords is tough and expensive (specially outside
the US).
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Organic Google results for hotel
searches

21. Tendency #2
Organic search results for hotel queries are
dominated by various catalog sites.
Various review-type catalogs: booking.com,
tripadvisor, venere.com, expedia etc. are given
priority in the organic section. So together with
optimizing a site of a hotel one needs to add it to
as many of catalogs as possible.
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Organic Google results for hotel
searches

22. Tendency #3
Rich snippets are getting of great importance.
With a variety of eye-catching 1-st page results (local
listings carousel, two PPC blocks, a Hotel Finder section),
rich snippets are becoming crucially important!
For more information on how to apply schema markup for
hotels, click here.
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Organic Google results for hotel
searches

23. Link-Assistant.Com
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Using images in PPC adds

24. Using images in PPC adds
Google recently launched new image extensions
for Search Ads.
“Sometimes it's easier to 'show' rather than 'tell'
when promoting a business,” states a quote on
Google AdWords‘ site. And that is particularly true
for hotel business, as that is the case when a
visual description works a lot better than a verbal
one.
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25. Summary
Summing all things up, these are steps one needs to take
to optimize business for hotel-related searches:
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26. Bottom-line:
Following these simple steps can improve a
hotel’s site online visibility and drive lots of
prospective bookers.
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27. Useful links
If you want to learn how to effectively optimize
for hotel-related words, follow the link.
Contact Link-Assistant.Com Team and ask for
more advice and guidance on website
promotion.
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28. Say ‘hello’ to Link-Assistant.Com!
Facebook – fb.me/LinkAssistant
Google+ – gplus.to/LinkAssistant
Twitter – @LinkAssistant
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29. Image credits
Images for this presentation are taken from
Flickr.Com (Tomas Hawk, r7aal).
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