CIRCLE provides integrated cross-media marketing campaign solutions to help companies develop brand awareness, capture sales opportunities, and cultivate customer relationships. Their solutions include REFLECTION for personalized direct marketing images, VISION for 1:1 web experiences, and REWARDS which offers customers gift cards from major retailers as incentives. CIRCLE's services are designed to help companies engage customers at the right time with the right message across different marketing channels.

1. the right message, customer & media at the right time. that’s CIRCLE

2. CIRCLE was created specifically to focus on the demand
for integrated cross-media marketing campaigns.
We believe an integrated approach has become a critical
factor for marketing and advertising executives.
CIRCLE can help you develop brand awareness, capture
existing sales opportunities, enter the sales cycle at the
RIGHT time, with the RIGHT message and cultivate long-
term relationships with customers.

3. CIRCLE Solutions
With REFLECTION images, we create an individualized
marketing campaign across all direct media channels that
will increase your response and get customers engaged.
VISION is a revolutionary web-based application that
creates a true 1:1 marketing experience for web visitors.
Customizable, economical, easy-to-understand, and
simple-to-deploy... REWARDS is all about choice and
selection. Gift cards are wildly popular and we've
partnered with America's top retailers and restaurants.

5. What Is REFLECTION?
REFLECTION is a revolutionary new technology that dynamically converts traditional
photos into data driven, personalized and relevant images for high-impact direct marketing.

6. REFLECTION for Direct Mail

7. REFLECTION for Email

8. REFLECTION for Promotional Products

9. REFLECTION for PURLs

11. Why VISION?
By adding this unique web-based tool to existing marketing or
advertising campaign will:
• Increase response rates
• Gain detailed information on previously unknown site visitors
• Yield highly qualified leads
• Produce informative results that are 100% measurable
All with no financial risk - ROI is guaranteed.
Use VISION to truly see who’s visiting your site!

12. VISION
In order to resonate with today's • With VISION, your URL can be
displayed on any type of traditional
tech-savvy and time-constrained
media.
consumers, an organization must:
• As the URL is accessed by the
immediately speak to and capture viewer, a tiered search of
demographic and psychographic
the attention of an audience… information is performed in real time.
to influence decisions.
• The site is immediately populated
with targeted information, graphics
and messaging relevant to the
individual viewer.

13. Sample Auto Insurance Landing Page
A promotional message
appears encouraging
your “customer-to-be”
to experience a more
personal visit.
At this point, no
information is known
about this visitor yet.
Only first name, last
name and ZIP code are
required.

14. REFLECTION with VISION
Consider two individuals separately visit this website.
Both are instantly profiled.
1. Our consumer database indicates that Steven is a single male
in his 20’s. He is a business owner, travels frequently and is a
cutting-edge early adopter.
2. Our database also shows that Cathy is in her 40s, married with
a family consisting of children of varying ages.
The look, feel and layout of the page would be similar, but the
strategic selection of variable text and images “speaks” to
each visitor separately.

15. Personal Auto Insurance Landing Page for Steven
Personally
address visitor
with their name
Photo and text chosen
based on profiled criteria
that matches the customer
model
Photos based on
gender, age and
Additional photos and
presence of
copy that are relevant to
children.
individuals profile
attributes such as
income level,
homeownership, etc can
be populated in
predefined placements

16. Personal Auto Insurance Landing Page for Cathy
Same greeting
personalized for
Cathy
Photo and text will differ
instantly for each new
Different photos customer… again based
based on individuals profile
gender, age and attributes.
presence of
children.
Similar option area for
additional photos

17. Demographic/Psychograpic Data
Unknown customers that hit a
Landing Page (utilizing VISION)
will be profiled in REAL-TIME!
Benfits:
• Multiple leading consumer databases available
• Over 400 individual information fields
• Sub-second return times
• Demographic information
• Psychographic information
• Lifestyle interest information
• Known purchasing motivators

18. Additional Vision Benefits
• Pinpoint personalization results and present
relevant images, content and products to
appeal to each visitors – resulting in increased
responses and higher click-thru/conversions.
• Instantly receive data on every visitor,
generating highly qualified leads. With these
acquired demographics, more targeted follow-
up (print, telephone…) can be implemented
• View responses 24/7, allowing for site and
campaign adjustments at any time.
• Fee’s are based on the demographics provided
for “unique” visitors to each site.

20. REWARDS
Program Benefits Program Details
• Significant discount off the face • Gift cards from America’s leading
value of the gift card retailers and restaurants
• Providing consumers a large • Available in $5, $10, $20, $25,
variety of gift card selections has $50 denominations
proven to improve response
rates • Totally customizable and branded
for the client
• Captures the consumers
attention and engages them • Turn-key, complete fulfillment
emotionally provided
• Offer the gift of convenience and
give consumers something they
actually want

21. REWARDS
Customizable, economical, easy-to-understand, simple-to-deploy and proven, REWARDS is all
about choice and selection. CIRCLE has partnered with America’s top retailers and restaurants, is
available in denominations of $5, $10, $20, $25, $50 and $100.
REWARDS is today’s #1 customer
and associate reward and is ideal for:
• Customer Acquisition
• Customer Appreciation
• Customer Up Sell
• Customer Cross Sell
• Customer Behavior Modification
• Refer-a-Friend
• Employee & Associate Rewards
• Customer Revival
• Customer Saves

22. REWARDS
Just some of the participating merchants:

23. How REWARDS Works
Customer Responds Customer receives Customer chooses retailer or Customer receives
to Promotion Reward Certificate restaurant they want and gift card to redeem at
mails in redemption certificate retailer or restaurant
The above image is an example.
Exact promotional positioning
will be determined by you.

24. REWARDS Gift Applications by Industry
Banking Home Services
• Open a new checking account • Purchase a home services contract
• Enroll in online banking • Refer-a-friend
• Anniversary gift • Enroll in Auto Pay / EZ Pay
• Refer-a-friend • Increase service levels
• Apply for a Home Equity Loan or Credit Card
Telecom / Cable
Retail • Become a new customer
• Gift with purchase • Purchase additional services
• Increase average transaction amount • Enroll in Auto Pay / EZ Pay
• First time buyer • Refer-a-friend
• Thank you gift
• Make a catalog purchase Automotive
• Test drive a new car
Insurance • Purchase new tires
• Renew a Policy • Vehicle maintenance
• Purchase additional coverage
• Enroll in Auto Pay / EZ Pay E-tailers
• Increase average transaction size
Credit Cards • Purchase additional services
• Activate a Debit / Credit Card • Make a first time purchase
• Spend more
• Use a dormant Credit Card

25. For more information:
info@CIRCLEdm.com
or call: 443.738.1840