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Instagram Research:
59.5% Of Food Followers Are Ready to Pay
Neil Sheth
Only Way Online
Instagram and food go together like beans and toast
Did you know that 18-35-year-olds spend
5 whole days a year browsing food
images on Instagram ?
Instagram can make or break your
business, especially if you’re in the food
industry.
Want proof?
59.5% Of Food Followers On Instagram Want To Spend
Money
We recently completed a survey asking Instagram followers of food venues
(restaurants and cafes) about the reason they’re following that particular venue on
Instagram. The results were very interesting:
Don’t Forget, Most People Don’t Dine Alone
Food followers bring their friends and
family, which means more people and
more revenue for your business.
The Icing On The Cake: 38% Want To Learn More
About Your Venue
Even if 10% of these followers become customers, it will have a positive impact on
the business’ bottom line.
Instagram is THE social media network for your
restaurant.
But how do you use Instagram to grow your business and build a passionate and
loyal following?
3 Tips To Growing Your Instagram Audience
Tip #1: Create An Amazing Profile
If you don’t have an attractive
and fully-optimized Instagram
account, be prepared to lose a
lot of potential customers.
Tip #2: Pick Your Hashtags
Hashtags are a powerful tool on
Instagram. Find hashtags that
are both, appropriate for your
business, and popular on
Instagram.
Tip #3: Post At The Right Time Of Day
According to Later, an Instagram
scheduling tool, the best times
to post are lunchtime (11am-1pm)
and evenings (7-9pm).
Instagram Is An Incredibly Powerful Platform For
Marketing Your Food Business
Want To Read The Full
Study?
Instagram Marketing Research For Food Businesses

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Hospitality instagram research 59.5% food followers want to spend money

  • 1. Instagram Research: 59.5% Of Food Followers Are Ready to Pay Neil Sheth Only Way Online
  • 2. Instagram and food go together like beans and toast Did you know that 18-35-year-olds spend 5 whole days a year browsing food images on Instagram ? Instagram can make or break your business, especially if you’re in the food industry. Want proof?
  • 3. 59.5% Of Food Followers On Instagram Want To Spend Money We recently completed a survey asking Instagram followers of food venues (restaurants and cafes) about the reason they’re following that particular venue on Instagram. The results were very interesting:
  • 4. Don’t Forget, Most People Don’t Dine Alone Food followers bring their friends and family, which means more people and more revenue for your business.
  • 5. The Icing On The Cake: 38% Want To Learn More About Your Venue Even if 10% of these followers become customers, it will have a positive impact on the business’ bottom line.
  • 6. Instagram is THE social media network for your restaurant. But how do you use Instagram to grow your business and build a passionate and loyal following?
  • 7. 3 Tips To Growing Your Instagram Audience
  • 8. Tip #1: Create An Amazing Profile If you don’t have an attractive and fully-optimized Instagram account, be prepared to lose a lot of potential customers.
  • 9. Tip #2: Pick Your Hashtags Hashtags are a powerful tool on Instagram. Find hashtags that are both, appropriate for your business, and popular on Instagram.
  • 10. Tip #3: Post At The Right Time Of Day According to Later, an Instagram scheduling tool, the best times to post are lunchtime (11am-1pm) and evenings (7-9pm).
  • 11. Instagram Is An Incredibly Powerful Platform For Marketing Your Food Business
  • 12. Want To Read The Full Study? Instagram Marketing Research For Food Businesses