HOSP 4060 Senior Seminar MISSION STATEMENT EVALUATION MATRIX Organization/Company Customers Products Services Markets Concern for Survival/ Growth Technology Philosophy Self- Concept Concern for Public Image Concern for Employees Objective: Evaluate the effectiveness of the mission statement for the organization/company you have selected. Assignment: Review the nine components listed above and indicate in the appropriate box in the matrix whether or not each of the nine elements is found in the organization/company’s mission statement with a “yes” or “no” response. If yes, identify elements located within the mission statement that address that component. If no, elaborate on the appropriateness of this organization/company’s mission statement. HTM100 Week 10 : Principles of Hospitality and Tourism Management : Leadership and Management Slide # Slide Title Slide Narration Slide 1 Intro Welcome to Principles of Hospitality and Tourism. In this lesson we will discuss leadership and management. Next slide. Slide 2 Topics The following topics will be covered in this lesson: Leadership; Hospitality management; Sustainable leadership; Distinction between leadership and management; Ethics; and Trends in leadership and management. Next slide. Slide 3 Leadership Leadership has become very important in the hospitality industry. In today’s work force, leadership has become not just about leadership only, but also about leadership excellence. Leadership excellence can be identified by certain characteristics. Some of the characteristics are courage, decisiveness, endurance and enthusiasm to name a few. Common practices of leaders include the ability to challenge the process, inspire a shared vision and to be a model for the way it should be done. The definition of leadership can be defined many ways, but the heart of the definition of leadership is leaders know what they want and why they want it. Two types of leadership are transactional and transformational. Transactional leadership is a short term result leadership style that makes a person respond by giving them incentives, rewards and positive reinforcement. Transformational leadership is more of a long term change in behavior that is more permanent to the individual . Transformational leadership is most effective if the leader has charisma, considers others as individuals and able to stimulate a person intellectually. Next slide. Slide 4 Hospitality Management Hospitality managers manage, plan, organize, make decisions, communicate, motivate, and control efforts of a group to meet certain goals. Management responsibilities depend on what level you are in the organization. For example, Senior managers focus on strategic planning, while supervisory and middle managers focus on operations. Skills that are needed to be a manager in the hospitality industry include conceptual skills, technical skills, and leadership skills . Hospital ...

1. HOSP 4060
Senior Seminar
MISSION STATEMENT EVALUATION MATRIX
Organization/Company
Customers
Products
Services
Markets
Concern for
Survival/
Growth
Technology
Philosophy
Self-
Concept
Concern for
Public Image
Concern
for Employees

2. Objective: Evaluate the effectiveness of the mission statement
for the organization/company you have selected.
Assignment: Review the nine components listed above and
indicate in the appropriate box in the matrix whether or not each
of the nine elements is found in the organization/company’s
mission statement with a “yes” or “no” response.
If yes, identify elements located within the mission statement
that address that component.
If no, elaborate on the appropriateness of this
organization/company’s mission statement.

3. HTM100 Week 10 : Principles of Hospitality and Tourism
Management : Leadership and Management
Slide #
Slide Title
Slide Narration
Slide 1
Intro
Welcome to Principles of Hospitality and Tourism.
In this lesson we will discuss leadership and management.
Next slide.
Slide 2
Topics
The following topics will be covered in this lesson:
Leadership;
Hospitality management;
Sustainable leadership;
Distinction between leadership and management;
Ethics; and
Trends in leadership and management.
Next slide.
Slide 3
Leadership
Leadership has become very important in the hospitality
industry.
In today’s work force, leadership has become not just about

4. leadership only, but also about leadership excellence.
Leadership excellence can be identified by certain
characteristics. Some of the characteristics are courage,
decisiveness, endurance and enthusiasm to name a few.
Common practices of leaders include the ability to challenge the
process, inspire a shared vision and to be a model for the way it
should be done.
The definition of leadership can be defined many ways, but the
heart of the definition of leadership is leaders know what they
want and why they want it.
Two types of leadership are transactional and transformational.
Transactional leadership is a short term result leadership style
that makes a person respond by giving them incentives, rewards
and positive reinforcement.
Transformational leadership is more of a long term change in
behavior that is more permanent to the individual .
Transformational leadership is most effective if the leader has
charisma, considers others as individuals and able to stimulate a
person intellectually.
Next slide.
Slide 4
Hospitality Management
Hospitality managers manage, plan, organize, make decisions,
communicate, motivate, and control efforts of a group to meet
certain goals.
Management responsibilities depend on what level you are in
the organization. For example, Senior managers focus on
strategic planning, while supervisory and middle managers

5. focus on operations.
Skills that are needed to be a manager in the hospitality
industry include conceptual skills, technical skills, and
leadership skills .
Hospitality managers have ever changing roles in the industry.
In today’s workforce hospitality managers are being asked to
fill the roles of figureheads, liaison personnel, leaders and
spokespersons for the organizations they represent.
Next slide.
Slide 5
Check Your Understanding
Slide 6
Sustainable Leadership
Sustainable leadership is defined as individual leadership that
benefits the long-term good of society.
The United Nations has introduced what is known as corporate
sustainable leadership. Corporate sustainable leadership is
measured in four different ways. They are global impact,
tracking actions, engaging, and cross cutting.
Next slide.
Slide 7
Distinction Between Leadership & Management
Managing is defined as the formal process in which
organizations achieve objectives through the efforts of
subordinates.
While leading is defined as a person’s ability to have a vision
and influence others to follow that vision.
The role of managers is to work in the system, react, control

6. risk, seek and follow directions and to enforce rules.
The role of leaders is to work on the system, create
opportunities, change rules and to inspire others.
Next slide.
Slide 8
Ethics
Ethics is defined as a set of principles that people use to answer
questions about right and wrong.
In today’s society very few people have moral absolutes. Thi s
means, that ethics is more of an individual decision, rather than
a corporate rule.
Because of this, ethics and morals have become very important
to hospitality organizations.
In today’s hospitality companies they now have what is called
an ethics code. Ethics code governs the behavior, belief system
and fosters a culture that is conducive to the corporate
environment to maintain a standard for everyone to follow.
Next slide.
Slide 9
Trends in Leadership and Management
Some trends in leadership and management in the hospitality
sector include:
Managers having to work with and train and more diverse work
force.
Another trend is fewer college graduates are coming into the
industry with basic job skills and will need to be trained and
developed to perform job assignments.

7. Also, training is increasing as service is becoming more
competitive for the guest experience.
Hospitality companies are finding themselves needing more
leaders and fewer managers. Programs are being created to train
managers how to be leaders.
Finally, ethics and ethic codes of conduct are becoming
increasingly more popular with hospitality companies.
Next slide.
Slide 10
Check Your Understanding
Slide 11
Summary
We have now reached the end of this lesson. Let’s take a look at
what we have covered:
We started our discussion by talking about the importance of
leadership in the hospitality industry.
Next, we elaborated on what exactly hospitality managers
manage and the different levels of management in the
hospitality management structure.
Moving on, we discussed sustainable leadership. Sustainable
leadership is an individual decision that focuses on making
decisions as a manager that influences and promotes a healthier
environment for society.
Then we spoke about the distinction between leadership and
management. At the end of the day, leaders lead and managers
control.
After that we elaborated on ethics. Ethics and morals are

8. extremely important to the hospitality industry. Many
hospitality companies are creating what is known as ethics
codes to govern behavior within their organization.
Finally, we spoke about trends in leadership and management.
Some of the trends are working with a more diverse work group,
transforming managers into leaders and creating training
programs to deliver a higher quality of service.
This completes our lesson.
Principles of Hospitality and Tourism Management
HTM100
Leadership and Management
Welcome to Principles of Hospitality and Tourism.
In this lesson we will discuss leadership and management.
Next slide.
1
Topics
Leadership
Hospitality management
Sustainable leadership
Distinction between leadership and management
Ethics
Trends in leadership and management
The following topics will be covered in this lesson:

9. Leadership;
Hospitality management;
Sustainable leadership;
Distinction between leadership and management;
Ethics; and
Trends in leadership and management.
Next slide.
2
Leadership
Leadership
Leadership excellence
Common practices of leaders
Definition of leadership
Transactional leadership vs. transformational leadership
Leadership has become very important in the hospitality
industry.
In today’s work force, leadership has become not just about
leadership only, but also about leadership excellence.
Leadership excellence can be identified by certain
characteristics. Some of the characteristics are courage,
decisiveness, endurance and enthusiasm to name a few.
Common practices of leaders include the ability to challenge the
process, inspire a shared vision and to be a model for the way it
should be done.

10. The definition of leadership can be defined many ways, but the
heart of the definition of leadership is leaders know what they
want and why they want it.
Two types of leadership are transactional and transformational.
Transactional leadership is a short term result leadership style
that makes a person respond by giving them incentives, rewards
and positive reinforcement.
Transformational leadership is more of a long term change in
behavior that is more permanent to the individual .
Transformational leadership is most effective if the leader has
charisma, considers others as individuals and able to stimulate a
person intellectually.
Next slide.
3
Hospitality Management
What hospitality managers
manage
Management responsibilities
Managerial skills
Managers changing roles
Hospitality managers manage, plan, organize, make decisions,
communicate, motivate, and control efforts of a group to meet
certain goals.
Management responsibilities depend on what level you are in
the organization. For example, Senior managers focus on

11. strategic planning, while supervisory and middle managers
focus on operations.
Skills that are needed to be a manager in the hospitality
industry include conceptual skills, technical skills, and
leadership skills .
Hospitality managers have ever changing roles in the industry.
In todays workforce hospitality managers are being asked to fill
the roles of figureheads, liaison personnel, leaders and
spokespersons for the organizations they represent.
Next slide.
4
Check Your Understanding
Interaction type – Multiple Choice
Directions - Choose the best answer and then click on the
Submit button.
Question : The main difference between transactional leadership
and transformational leadership is?
a. One focuses on short term results and the other focuses on
long term results
b. One is about action and the other one is about forming
c. All of the above
d. None of the above
a
Feedback:
Incorrect Feedback:

12. B and C are incorrect
Correct Feedback:
Congratulations, that is correct.
5
Sustainable Leadership
Sustainable leadership
Corporate sustainable leadership
- global impact
- tracking actions
- engaging
- cross cutting
Sustainable leadership is defined as individual leadership that
benefits the long-term good of society.
The United Nations has introduced what is known as corporate
sustainable leadership. Corporate sustainable leadership is
measured in four different ways. They are global impact,
tracking actions, engaging, and cross cutting.
Next slide.
6
Distinction Between Leadership & Management
Managing
Leading
Role of managers
Role of leaders

13. Managing is defined as the formal process in which
organizations achieve objectives through the efforts of
subordinates.
While leading is defined as a person’s ability to have a vision
and influence others to follow that vision.
The role of managers is to work in the system, react, control
risk, seek and follow directions and to enforce rules.
The role of leaders is to work on the system, create
opportunities, change rules and to inspire others.
Next slide.
7
Ethics
Ethics
Few moral absolutes
Ethics and morals
Ethics code
Ethics is defined as a set of principles that people use to answer
questions about right and wrong.
In today’s society very few people have moral absolutes. This
means, that ethics is more of an individual decision, rather than
a corporate rule.
Because of this, ethics and morals have become very important
to hospitality organizations.

14. In today’s hospitality companies they now have what is called
an ethics code. Ethics code governs the behavior, belief system
and fosters a culture that is conducive to the corporate
environment to maintain a standard for everyone to follow.
Next slide.
8
Trends in Leadership and Management
Diversity
Basic job skills
Training
Leaders out of managers
Ethics
Some trends in leadership and management in the hospitality
sector include:
Managers having to work with and train and more diverse work
force.
Another trend is fewer college graduates are coming into the
industry with basic job skills and will need to be trained and
developed to perform job assignments.
Also, training is increasing as service is becoming more
competitive for the guest experience.
Hospitality companies are finding themselves needing more
leaders and fewer managers. Programs are being created to train
managers how to be leaders.
Finally, ethics and ethic codes of conduct are becoming
increasingly more popular with hospitality companies.

15. Next slide.
9
Check Your Understanding
INTERACTION – DRAG AND DROP iPAD Mini
Interaction type – Matching
Directions - Click and drag the definition in the right column to
the matching term in the left column. When you are ready, cli ck
on the Submit button.
Question or statement:
Left Column:
A-Define leadership
B-Define managers
C-Managers role
D-Leaders role
Right Column:
1. defined as the formal process in which organizations achieve
objectives through the efforts of subordinates .
2. defined as a persons ability to have a vision and influence
others to follow that vision.
3. The role is to work in the system, react, control risk, seek
and follow directions and to enforce rules.
4. The role is to work on the system, create opportunities,
change rules and to inspire others.
Correct answer:
A-2
B-1

16. C-3
D-4
10
Summary
Leadership
Hospitality management
Sustainable leadership
Distinction between leadership and management
Ethics
Trends in leadership and management
We have now reached the end of this lesson. Let’s take a look at
what we have covered:
We started our discussion by talking about the importance of
leadership in the hospitality industry.
Next, we elaborated on what exactly hospitality managers
manage and the different levels of management in the
hospitality management structure.
Moving on, we discussed sustainable leadership. Sustainable
leadership is an individual decision that focuses on making
decisions as a manager that influences and promotes a healthier
environment for society.
Then we spoke about the distinction between leadership and
management. At the end of the day, leaders lead and managers
control.
After that we elaborated on ethics. Ethics and morals are
extremely important to the hospitality industry. Many

17. hospitality companies are creating what is known as ethics
codes to govern behavior within their organization.
Finally, we spoke about trends in leadership and management.
Some of the trends are working with a more diverse work group,
transforming managers into leaders and creating training
programs to deliver a higher quality of service.
This completes our lesson.
11