This document discusses product lines and product mixes. A product line consists of a group of closely related products that can be marketed through similar channels. It mentions product line stretching and filling. A product mix is a range of associated products that generate more revenue when marketed together than individually, such as Honda's cars, bikes, and power equipment product mix which includes various types of vehicles and machinery. The document provides examples of Honda's different product lines within their overall product mix.

1. Product & services
Decision

2. PRODUCT LINEPRODUCT LINE
A product line is a group of products that are closely
related because they function in a similar manner,
are sold to the same customer groups, are marketed
through the same types of outlets, or fall within given
price ranges. Product line is the number of items include
I.Product line stretching
II.Product line Filling

4. Product MixProduct Mix
Honda Cars Honda Bikes Honda Power
Equipments
A range of associated products that yields larger sales revenue when
marketed together than if they were marketed individually or in isolation
from others.
Cars
Sports Cars
Bikes
Sports Bikes
Generators
Water Pumps
Mowers
Trimmers
Snowbl owers

5. Honda CarsHonda Cars

6. Honda Sports CarsHonda Sports Cars

7. Honda BikesHonda Bikes

8. Honda Sports BikesHonda Sports Bikes

9. Honda PowerHonda Power
EquipmentsEquipments

10. Thank You