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Homestead estates
- 1. Homestead Estates Your Home YourWay Presented By Lisa Coates ABR,CBR,GRI ePro EXIT Realty Metro 902-489-1286 Lisa@myagentlisa.com
- 2. Target Market Average Household Income City of Bridgewater $40,123 County of Lunenburg $43,257 City of Halifax $54,129 County of Halifax $54,108 Source Wikipedia – 2006 Lunenburg County Population 5.1% of Entire Population of Nova Scotia compared to Halifax County that makes up 42.3 % source 2011 Canadian Census
- 3. Target Market Based on the Previous Information the average Canadian with Good Credit usually qualifies for 4x the annual salary Bridgewater has become a well known retirement community - based on this information –Ideal target is Empty Nesters Moving From Halifax and Resident First Time Buyers
- 4. Market Statics January 01, 2012 to January 28, 2013 18 Homes Sold in area C1 where Italy Cross / Homestead Estates is located Out of the 18 - 3 were sold in Italy Cross Current Competition – Glen Allan Community Singles Starting at $289,000 Actual Average Sales Price of Singles in Glen Allan $215,848
- 5. Homestead Estates Current Competition GlenAllen Community
- 6. Italy Cross MLSHomes SOLD Since 2008 Listed November 2008 $739,000 Sold November 2011 $434,000 Age 5, 3 Bedroom 3 Bath with Garage and Water
- 7. Italy Cross MLSHomes Sold Since 2008 Listed Oct 2011 $269,900 Sold August 2012 $268,500 Age 5 Bedrooms 2+1 Baths 2 Garage None Included 11 ACRES
- 8. Currently Active Homestead Estates This Home has been on the market since December 2010 Price started at $519,000 Now Reduced to $465,000 and still waiting Buyer
- 9. Currently Active Homestead Estates This Home has been on the market since August 2012 first introduced to the market at $359,000 now reduced to $349,000 with Direct Water Access
- 10. Homes that Failedto Sell Homestead Estates July 1, 2011 – January 28, 2013
- 11. Past 12 Monthsof Homes Sold MLS Glen Allen
- 12. Single Family Homesthat Failed to Sell Glen Allen Past 12 Months
- 13. Market Report 2012-2013 Lunenburg County As you can see from the report below – the median home price has dropped from 2012 average sales price $231,593 – 2013 $214,078 Also declined is the sales to listing ratio of home sales during this time Although it is very early in the year to predict the future sales trend It is highly suggested to use 2012 as a bench mark for pricing in 2013
- 14. Marketing Idea’s Eastlink Real Estate Channel Halifax Herald Newspaper HomeGuide The Real Estate Book MLS 5% of Final Agreed Sales Price Syndicated Online Real Estate Portals (3) 8 x 16 ft Signs $2645 Announcing Phase 1 (1) 8 x 16 ft Sign with Map of Available Lots
- 15. Marketing Expense -Eastlink Real Estate Channel Air Time 1 Minute – guaranteed plays per week 168 impressions 1 Year Contract Still and Digital Video Production Up to 8 Revisions Per Year Cost $231.00 Per Week
- 16. Marketing Expense Chronicle Herald 17 lines at 20 characters per line 7 Day Run $29.00 per week plus HST NO Contract Required
- 17. Marketing Expense HomeGuide RealEstate Book Price Per Issue
- 18. Marketing Expense -The Real Estate Book Minimum 7 Month Ad ¼ Page $275.00 Month 13 Month Contract ¼ Page $245.00 Add HST to Both Prices
- 19. Target Market Suggestion To Target New Home Construction in Phase 1 Presell Homes based on Floor Plans Provide minimum of 3 footprints Foot Prints to have a Minimum of One Story 1200 sq ft One and a Half Story 1000 sq ft 2 Story 900 sq ft
- 20. Conclusion Based on the market trend in Lunenburg County it is my opinion that homes in this subdivision should be priced in the $225,000 – 275,0000 range Average Market Time 180 Days Suggest a Minimum – 3 bedroom Suggest a 2 Bath With 1 car garage Buyer Incentives: 6 Appliances included ($5000.00 Value) $800 Lighting Allowance $10,000 Kitchen Allowance $10,000 Flooring Allowance
- 21. Homestead Estates Your Home YourWay Lisa Coates ABR, CBR, GRI, ePRo EXIT Realty Metro 902-489-1286 Lisa@myagentlisa.com