How to build a Healthy Home

1. How to make a
smart choice in a
new home

2. © 2014 BRE
1. What is a Healthy Home & will
Government drive it?
3. Do Consumers want it?
4. How can we communicate this?

3. © 2014 BRE
Infographic developed for UK-
GBC by PRP
Creating
Healthy
Homes

4. © 2014 BRE
1997 to 2010
Big
Government Climate Change
Act
2010-2016 2016/17+
Devolution
Zero Carbon
Homes
Austerity
Numbers of
Homes
Shrinking
Government
Deregulation Act
Paris COP 21
“Quality” of Homes
BREXIT
Smarter
Homes
Offsite
Stronger Consumer
Drive?
Garden
Cities and
Villages
Institutional
Investment

5. 2. Do consumers want it?

6. © 2014 BRE
4 pieces of consumer research
― MoneySupermarket
― Independent focus groups
― Surveys of people living in high
performing homes.
― Grand Designs survey
Choice of home sees ‘heart’ dominate ‘head’.
HOWEVER, value objective information.

7. © 2014 BRE
What did people say?
Amenities,
location and
space
Community
Sound
Investment
Good quality
Exceed
Expectations
Reassurance
over running
costs
Noise
Light and Airy
96% made
changes to
be more
sustainable.
Need for
clear
controls
Temperature

8. © 2014 BRE
Workmanship is becoming a major issue

9. © 2014 BRE
― Information “When I’m looking it will
give me some pointers”
― Over 90% people would prefer a home
with independent mark.
― 1 in 5 people would pay more.
― 75% would pay £750 or more per
home for certification. Of this 13%
would pay £3000
25 February 2015 9© 2014 BRE
Consumer Trust

10. 3. How HQM addresses the
challenge

11. © 2014 BRE
Why do we need the Home Quality Mark?
The Home Quality Mark is a new rigorous and
relevant standard for new homes.
Provide consumers with the tools to make the
smart choice when buying or renting a new
home.
Enable housebuilders to differentiate their
products and to articulate the benefits of new
homes.
#betterhomes

12. © 2014 BRE
Home - A home is more than 4 walls and a roof, it is
about hearts and minds.
Quality - Everybody wants quality, but
doesn’t always know what it is.
Mark - Provides reassurance, independence,
backed by science.
“Independent benchmarking of new homes is hugely important”.
Cala Homes Chief Executive Alan Brown
#betterhomes

13. © 2014 BRE
Home Quality Mark (HQM)
1) Differentiate 2) Information
Running Costs
Health and Wellbeing
Environmental Impact

14. © 2014 BRE
Our Surroundings
- Transport
- Local Amenities
- Resilience to Flooding
- Recreational Space
- Ecology
- Security
- etc.
Knowledge Sharing
- Aftercare
- Commissioning
- Smart Homes
- Post Occupancy
Evaluation
- etc.
My Home
- Air Quality
- Temperature
- Noise
- Materials
- Energy
- Space and Access
- etc.

15. © 2014 BRE
11,000 Homes Registered
–High end / luxury
–Social housing providers
–SME housebuilders
–Large and small developments
–Flats / detached homes
–Across England

16. © 2014 BRE
Egg Homes – Viver Green
–Lake District
–ICF Construction – resilience
–HQM being used to lever funding and as
Marketing tool.
–Tesla business model;
1) High End 2) Family 3) Affordable

17. © 2014 BRE25 February 2015 17
Lumiere
–Hemel Hempstead
–Integration of Ecology and PV
–Aiming to be the most
sustainable high rise.
Part of Lloyds
£1billion low
interest loans
for green
buildings

18. © 2014 BRE
As featured in

19. Thank you
Presentations;
www.slideshare.net/HomeQualityMark
@homeqm
Visit www.homequalitymark.com