The document provides information on holiday promotions for various wines from November 2010 through January 2011. It includes details on Yellow Tail wines, Georges Duboeuf Beaujolais Nouveau, Hahn Estates wines, gift sets from brands like Pama and O'Mara's Irish Cream, and seasonal items like egg nog. Price promotions and displays are outlined for stores to boost sales of featured wines over the holidays.

1. Holiday 2010

2. NOVEMBER

3. Yellow Tail National Media

4. Yellow Tail National Media

5. Yellow Tail “Tree Free” Chardonnay

6. 1.5L - $12.99 Save $3.00

7. 750ml - $5.99 Save $3.00

8. A new driver SKU for [yellow tail]

9. MarketingProgram Specific Case CardNewspaper Banner AdWeb blast with PLCB Yellow Tail Tree Free ChardonnayWe will plant a tree in a PA state park for every case of [yellow tail] Tree Free sold in NovemberClusters 1-5

10. Yellow Tail Classics750 ml $5.99Tree Free ChardonnayCabernet Sauvignon ShirazCabernet/MerlotRose’Pinot Grigio1.5 Liter $12.99Tree Free ChardonnayPinot GrigioMerlotSparkling RoseRegular $11.99 Sale Price $7.99Cluster 1-5

11. Yellow TailSparkling Rose’Regular $11.99Sale Price - $7.99494 cases last year @$36Zork closure coming soonCluster 1-5

12. Zork Closure

13. Georges Duboeuf Beaujolais NouveauNouveau DayNovember 19, 2010750 $12.991.5 L $23.99

14. Georges Duboeuf Beaujolais NouveauThree Kick off partiesPittsburghHarrisburgPhiladelphiaLehigh Valley150 on premise promotionsAprons, ties, wine openers, banners, Count down calendarsNouveau Web PageStore Bag StuffersCase Cards125 in store tastingsCluster 1-5

15. Hahn EstatesHahn Pinot Noir Regular $14.99 Sale Price $11.99Hahn Meritage Regular $17.99 Sale Price $14.99Hahn Cabernet Regular $14.99Sale Price $11.99

16. Master of MixesRegular $4.49 Sale Price $3.9930279-Strawberry Daiquiri Mix - Nov30277-Piña Colada Mix - Nov30276-Bloody Mary Mix - Dec30278-Sour Apple Mix - Dec Cluster 1,2,3,4,5

17. Lukso codes & prices

18. Luksosowa 750 mlRegular $14.99Sale Price $11.99$2.00 IRC Shelf talker Highlighting the “94”ratingCluster 1,2,3

19. Price Growth QualityLowest Frontline in the U.S.443% Growth since 2006New Hampshire - $27.99Maryland - $27.99Massachusetts - $28.99New Jersey - $28.99New York - $29.99Pennsylvania - $21.99

20. Van GoghRack Regular $21.99Sale Price $19.99Recipe booksPomegranateDutch CaramelDouble EspressoDutch ChocolateBlue Cluster 1 & 2 50 Targeted Stores

21. Christian BrothersBrandyChristian Bros. Brandy 1.75 Regular $19.99 Sale Price $17.99Christian Bros. Frost White 750 Regular $9.99 Sale Price $8.99Christian Bros. Egg Nog 750 $7.99Cluster 5

22. DECEMBER

23. Yellow Tail Classics750 ml $5.99Chardonnay

24. Merlot

25. Sauvignon Blanc

26. Pinot Noir Yellow Tail SparklingRegular $11.99Sale Price $8.991.5 Liter - $12.99Cabernet

27. Chardonnay

28. ShirazYellow Tail ClassicsWater Board Sweepstakes

29. Summer in Australia

30. 25 Stores

31. 100 case displaysYellow Tail SparklingRegular $11.99 Sale Price $8.99New “Zork” ClosureCluster 1-5

32. Zinfandel for the HolidaysCluster 1,2,3

33. Evan Williams$11.99 / $10.99$15.99 / $12.99$7.99Cluster 1,2,3,5Evan Williams BlackEvan Williams HoneyEvan Williams Egg Nog

34. Luksusowa – Pama - HpnotiqPama Regular $23.99 Sale Price $21.99Hpnotiq Regular $21.99 Sale Price $19.99Luksusowa 1.75 Regular Price $24.99 Sale Price$22.99$3.00 IRCCluster 2,3,5

35. Root / Snap / Boyd & Blair / Siembra AzulPennsylvania for the Holidays

36. Burnett’s FlavorsBurnett’s FlavorsRegular $9.99Sale $8.99Ø The Burnett’s Vodka Brand is the #6 selling Brand in the Control States (Jack Daniels #5 and Crown Royal #7) Ø #3 Selling Vodka in the Control States behind Smirnoff and Absolut (did over 1MM cases in Control states in 2009 (Regular and Flavors)Ø #2 Selling Flavored Vodka Franchise in the Control States (behind Smirnoff)Ø Burnett’s Flavors YTD May up 28% through MayØ Pink Lemonade introduced in June 2009 is now our #4 selling flavor (of 20 flavors) selling over 9,000 cases/month

37. Burnett’s Flavors

38. Burnett’s Gin & VodkaBurnett’s Gin 1.75Regular $17.99 Sale Price $16.49 Burnett’s Vodka 1.75Regular $15.99 Sale Price $13.99

39. Funky Llama

40. Holiday Gift Ideas

41. Pama Pomegranate Gift Set750 mlStir spoonMix cup$23.99

42. O’mara’s Irish Country Cream Gift Set750 ml2 rocks glasses$9.49

43. Evan Williams Single Barrel Gift Set750 mlBarrel shaped flask$24.99

44. Hpnotiq Liqueur Gift Set750 ml2 martini glasses$22.99

45. Van Gogh Vodka Gift Set$21.994 minisDouble EspressoPomegranateDutch ChocolateDutch Caramel750 Van Gogh Double EspressoOr750 Van Gogh Blue Vodka

46. Opici Twist Gift Bottle$13.99Sangiovese/Cabernet

47. Due Torri Two Bottle Gift Set2 – 750 mlDue Torri Pinot GrigioDue Torri MerlotBoth Currently Listed @$11.99$16.99

48. Old New England Egg Nog750-$7.991.75-$14.99750-$7.99

49. Christian Bros. Egg Nog750 ml - $7.99

50. Evan Williams Egg Nog$7.99750 ml-$7.99

51. January

52. Yellow Tail Reserves Regular $12.99Sale Price $9.99New Packaging

53. Yellow Tail Reserves

54. Geyser PeakRegular $11.99Sale Price $8.99New lower every day pricingSauvignon Blanc $11.99Chardonnay - $11.99Cabernet Sauvignon Regular $19.99 Sale Price $16.99Cluster 1,2,3,

55. Hob NobRegular $11.99Sale Price $8.99 French Wine at a California priceCluster 1,2,3