The document provides information on holiday promotions for various wines from November 2010 through January 2011. It includes details on Yellow Tail wines, Georges Duboeuf Beaujolais Nouveau, Hahn Estates wines, gift sets from brands like Pama and O'Mara's Irish Cream, and seasonal items like egg nog. Price promotions and displays are outlined for stores to boost sales of featured wines over the holidays.

1. Holiday 2010

2. NOVEMBER

3. Yellow Tail National Media

4. Yellow Tail National Media

5. Yellow Tail “Tree Free” Chardonnay

7. 750ml - $5.99 Save $3.00

8. A new driver SKU for [yellow tail]

9. MarketingProgram Specific Case Card Newspaper Banner Ad Web blast with PLCB Yellow Tail Tree Free Chardonnay We will plant a tree in a PA state park for every case of [yellow tail] Tree Free sold in November Clusters 1-5

10. Yellow Tail Classics 750 ml $5.99 Tree Free Chardonnay Cabernet Sauvignon Shiraz Cabernet/Merlot Rose’ Pinot Grigio 1.5 Liter $12.99 Tree Free Chardonnay Pinot Grigio Merlot Sparkling Rose Regular $11.99 Sale Price $7.99 Cluster 1-5

11. Yellow TailSparkling Rose’ Regular $11.99 Sale Price - $7.99 494 cases last year @$36 Zork closure coming soon Cluster 1-5

12. Zork Closure

13. Georges Duboeuf Beaujolais Nouveau Nouveau Day November 19, 2010 750 $12.99 1.5 L $23.99

14. Georges Duboeuf Beaujolais Nouveau Three Kick off parties Pittsburgh Harrisburg Philadelphia Lehigh Valley 150 on premise promotions Aprons, ties, wine openers, banners, Count down calendars Nouveau Web Page Store Bag Stuffers Case Cards 125 in store tastings Cluster 1-5

15. Hahn Estates Hahn Pinot Noir Regular $14.99 Sale Price $11.99 Hahn Meritage Regular $17.99 Sale Price $14.99 Hahn Cabernet Regular $14.99 Sale Price $11.99

17. Lukso codes & prices

18. Luksosowa 750 ml Regular $14.99 Sale Price $11.99 $2.00 IRC Shelf talker Highlighting the “94”rating Cluster 1,2,3

19. Price Growth Quality Lowest Frontline in the U.S. 443% Growth since 2006 New Hampshire - $27.99 Maryland - $27.99 Massachusetts - $28.99 New Jersey - $28.99 New York - $29.99 Pennsylvania - $21.99

20. Van GoghRack Regular $21.99 Sale Price $19.99 Recipe books Pomegranate Dutch Caramel Double Espresso Dutch Chocolate Blue Cluster 1 & 2 50 Targeted Stores

21. Christian BrothersBrandy Christian Bros. Brandy 1.75 Regular $19.99 Sale Price $17.99 Christian Bros. Frost White 750 Regular $9.99 Sale Price $8.99 Christian Bros. Egg Nog 750 $7.99 Cluster 5

22. DECEMBER

24. Merlot

25. Sauvignon Blanc

27. Chardonnay

29. Summer in Australia

30. 25 Stores

32. Zinfandel for the Holidays Cluster 1,2,3

33. Evan Williams $11.99 / $10.99 $15.99 / $12.99 $7.99 Cluster 1,2,3,5 Evan Williams Black Evan Williams Honey Evan Williams Egg Nog

34. Luksusowa – Pama - Hpnotiq Pama Regular $23.99 Sale Price $21.99 Hpnotiq Regular $21.99 Sale Price $19.99 Luksusowa 1.75 Regular Price $24.99 Sale Price$22.99 $3.00 IRC Cluster 2,3,5

35. Root / Snap / Boyd & Blair / Siembra AzulPennsylvania for the Holidays

36. Burnett’s Flavors Burnett’s Flavors Regular $9.99 Sale $8.99 Ø The Burnett’s Vodka Brand is the #6 selling Brand in the Control States (Jack Daniels #5 and Crown Royal #7) Ø #3 Selling Vodka in the Control States behind Smirnoff and Absolut (did over 1MM cases in Control states in 2009 (Regular and Flavors) Ø #2 Selling Flavored Vodka Franchise in the Control States (behind Smirnoff) Ø Burnett’s Flavors YTD May up 28% through May Ø Pink Lemonade introduced in June 2009 is now our #4 selling flavor (of 20 flavors) selling over 9,000 cases/month

37. Burnett’s Flavors

38. Burnett’s Gin & Vodka Burnett’s Gin 1.75 Regular $17.99 Sale Price $16.49 Burnett’s Vodka 1.75 Regular $15.99 Sale Price $13.99

39. Funky Llama

40. Holiday Gift Ideas

41. Pama Pomegranate Gift Set 750 ml Stir spoon Mix cup $23.99

42. O’mara’s Irish Country Cream Gift Set 750 ml 2 rocks glasses $9.49

43. Evan Williams Single Barrel Gift Set 750 ml Barrel shaped flask $24.99

44. Hpnotiq Liqueur Gift Set 750 ml 2 martini glasses $22.99

45. Van Gogh Vodka Gift Set $21.99 4 minis Double Espresso Pomegranate Dutch Chocolate Dutch Caramel 750 Van Gogh Double Espresso Or 750 Van Gogh Blue Vodka

46. Opici Twist Gift Bottle $13.99 Sangiovese/Cabernet

47. Due Torri Two Bottle Gift Set 2 – 750 ml Due Torri Pinot Grigio Due Torri Merlot Both Currently Listed @$11.99 $16.99

48. Old New England Egg Nog 750-$7.99 1.75-$14.99 750-$7.99

49. Christian Bros. Egg Nog 750 ml - $7.99

50. Evan Williams Egg Nog $7.99 750 ml-$7.99

51. January

52. Yellow Tail Reserves Regular $12.99 Sale Price $9.99 New Packaging

53. Yellow Tail Reserves

54. Geyser Peak Regular $11.99 Sale Price $8.99 New lower every day pricing Sauvignon Blanc $11.99 Chardonnay - $11.99 Cabernet Sauvignon Regular $19.99 Sale Price $16.99 Cluster 1,2,3,

55. Hob Nob Regular $11.99 Sale Price $8.99 French Wine at a California price Cluster 1,2,3