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Open Up!
How Open Innovation Drives
New Win-Win Economy
2013
Complex Marketing Communications.
Simplified + Optimized.
www.universalwilde.com
Direct Marketing Best Practices
+
Behavioral Science
www.wildeagency.com
Innovatio
n
Lital Asher – Dotan
Procter & Gamble
Global Business Development
Connect+Develop
Your
photo
here
About P&G
P&G at a Glance
Number of Brands 300+
Countries of Operations ~75
Countries Where Our Brands Are Sold 180
Consumers Served...
Our Promise
To make everyday life
just a little bit better,
now and for generations
to come.
Our Leadership Brands
Innovation is how we’ve grown . . .
1879 IVORY white soap equal in quality to imported castiles
1911 CRISCO all-vegetable ...
Strengthening Our
Innovation
Program and
Pipeline
To consistently win with consumers
around the world across price tiers
a...
Roadmap:
Open Innovation through
Partnership
1. Global Network
2. Diverse Partners
3. Various Partnership
Formats
4. Win-W...
Singapore
Kobe, Japan
Beijing, China
Bangalore, India
Rio de Janeiro, Brazil
Caracas, Venezuela
South Boston, MA
Germany
C...
Diverse Partners
Startups SMEs
VCs Private Equity
Universities Research Institutes
Global and local companies
Government /...
Partnership Formats
Acquisitions
In and Out-Licensing
Trademark Market-Ready Products
Joint Ventures
Joint Development
Joi...
Win-Win-Win
Mindset
Partnership vs Contract
Crafting
Long Term, Multiple Projects
Creative Deal Structure
Refer to Others
Defined Offering:
Our Contribution
Consumer Understanding
Brand-Building and Marketing
Global Scale and Go-To-Market
Innov...
Key P&G Needs
Chemistry Focus
•Novel approaches to cleaning
•Self cleaning, tough removal
without damage
•Surface Science
•Removal/depos...
Life Sciences
• Chronic Biology benefits Health,
wellness and beauty
• Sensorial Biology - “Designed”
experiences regardle...
Smart & Responsive
Consumer Products
• Making high volume consumer
products intelligent
• Democratizing biological data fo...
Substrate & Material
Physics
Novel structures and properties
through the intersection of Materials
Science and Deformation...
Substrate & Material
Physics
Novel structures and properties
through the intersection of Materials
Science and Deformation...
Case Studies
of Israel
of Germany
November 2012
of Indiana
of Italy
Taplast of Italy
BASF of Germany
November 2012
of Germany
Clorox US
of NY
2013
of Israel
Roadmap:
Open Innovation through
Partnership
1. Global Network
2. Diverse Partners
3. Various Partnership
Formats
4. Win-W...
How we can partner?
www.pgconnectdevelop.com
Thank you.
asher.l@pg.com
litalasher@gmail.com
Linkedin / Facebook: Lital Asher – Dotan
Open Up! How Open Innovation Can Drive the New Win-Win Economy
Open Up! How Open Innovation Can Drive the New Win-Win Economy
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Open Up! How Open Innovation Can Drive the New Win-Win Economy

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Open Up! How Open Innovation Can Drive the New Win-Win Economy

  1. 1. Open Up! How Open Innovation Drives New Win-Win Economy 2013
  2. 2. Complex Marketing Communications. Simplified + Optimized. www.universalwilde.com
  3. 3. Direct Marketing Best Practices + Behavioral Science www.wildeagency.com
  4. 4. Innovatio n
  5. 5. Lital Asher – Dotan Procter & Gamble Global Business Development Connect+Develop Your photo here
  6. 6. About P&G
  7. 7. P&G at a Glance Number of Brands 300+ Countries of Operations ~75 Countries Where Our Brands Are Sold 180 Consumers Served by Our Brands ~4.6 billion Net Sales $83.7 billion Celebrating 175 years . . . The Largest CPG Company in the world
  8. 8. Our Promise To make everyday life just a little bit better, now and for generations to come.
  9. 9. Our Leadership Brands
  10. 10. Innovation is how we’ve grown . . . 1879 IVORY white soap equal in quality to imported castiles 1911 CRISCO all-vegetable shortening 1933 DREFT synthetic household detergent 1946 TIDE heavy-duty laundry detergent 1955 CREST toothpaste to prevent tooth decay 1960 DOWNY rinse add fabric softener 1961 HEAD & SHOULDERS anti dandruff shampoo 1961 PAMPERS affordable, mass-marketed disposable diaper 1983 ALWAYS with dry-weave top sheet 1998 SWIFFER electrostatic dusting cloth 1999 CHILDREN’S SAFE DRINKING WATER white power purifies water 2003 MR. CLEAN MAGIC ERASER unique scrubbing sponge 2005 TIDE COLD WATER superior cleaning in cold water 2007 BRAUN PULSONIC first self cleaning electric razor 2008 ALWAYS INFINITY absorbs 10X its weight 2012 TIDEPODS 3-in-1 laundry product
  11. 11. Strengthening Our Innovation Program and Pipeline To consistently win with consumers around the world across price tiers and preferences, and to consistently win versus our best competitors, each P&G product category must have a full portfolio of innovation. This is a top priority at P&G.
  12. 12. Roadmap: Open Innovation through Partnership 1. Global Network 2. Diverse Partners 3. Various Partnership Formats 4. Win-Win-Win Mindset 5. Defined Offering 6. Needs and Areas of Interest
  13. 13. Singapore Kobe, Japan Beijing, China Bangalore, India Rio de Janeiro, Brazil Caracas, Venezuela South Boston, MA Germany Crailsheim Darmstadt Kronberg Schwalbach Cincinnati Beckett Ridge Ivorydale Mason Miami valley Sharon Woods Winton Hill Hunt Valley, MD Bethel, CT Lewisburg, OH United Kingdom London Newcastle Reading Brussels, Belgium San Francisco Italy Pescara Pomezia Tel Aviv, Israel 16 Global Network • 11 Regional C+D Hubs • >70 C+D leaders NA, Europe, Israel, India, China, Japan • Networks • >20 Global Innovation Centers • Global university partners
  14. 14. Diverse Partners Startups SMEs VCs Private Equity Universities Research Institutes Global and local companies Government / NGOs Suppliers Competitors Garage Inventors ANYONE with the right idea
  15. 15. Partnership Formats Acquisitions In and Out-Licensing Trademark Market-Ready Products Joint Ventures Joint Development Joint Research External Incubation Minority Investments Franchising Divestures Contract Manufacturing
  16. 16. Win-Win-Win Mindset Partnership vs Contract Crafting Long Term, Multiple Projects Creative Deal Structure Refer to Others
  17. 17. Defined Offering: Our Contribution Consumer Understanding Brand-Building and Marketing Global Scale and Go-To-Market Innovation
  18. 18. Key P&G Needs
  19. 19. Chemistry Focus •Novel approaches to cleaning •Self cleaning, tough removal without damage •Surface Science •Removal/deposition breakthroughs, transformational feel & conditioning •Capture, protect & triggered release of actives •High value and/or sensitive actives •Renewable Materials •Matching & improving performance to petroleum alternatives
  20. 20. Life Sciences • Chronic Biology benefits Health, wellness and beauty • Sensorial Biology - “Designed” experiences regardless of base effects
  21. 21. Smart & Responsive Consumer Products • Making high volume consumer products intelligent • Democratizing biological data for health, wellness and beauty
  22. 22. Substrate & Material Physics Novel structures and properties through the intersection of Materials Science and Deformation Mechanics
  23. 23. Substrate & Material Physics Novel structures and properties through the intersection of Materials Science and Deformation Mechanics
  24. 24. Case Studies
  25. 25. of Israel
  26. 26. of Germany November 2012
  27. 27. of Indiana
  28. 28. of Italy Taplast of Italy
  29. 29. BASF of Germany November 2012 of Germany
  30. 30. Clorox US
  31. 31. of NY 2013
  32. 32. of Israel
  33. 33. Roadmap: Open Innovation through Partnership 1. Global Network 2. Diverse Partners 3. Various Partnership Formats 4. Win-Win-Win Mindset 5. Defined Offering 6. Needs and Areas of Interest
  34. 34. How we can partner? www.pgconnectdevelop.com
  35. 35. Thank you. asher.l@pg.com litalasher@gmail.com Linkedin / Facebook: Lital Asher – Dotan

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