FamilyFarmed.org is a non-profit organization committed to locally grown food. The intern developed the website for the Good Food Festival and Conference, archived information, and helped plan events through promotion and logistics. Skills developed include website maintenance and event planning. The internship provided experience in public relations and event coordination that will benefit their career in environmental communications.

1. FAMILY
FARMED
01.15.15 6.3.15
K R I S T E N H O L D S W O R T H
Project Description:
FamilyFarmed.org is a non-profit organization committed to expanding the production,
marketing and distribution of locally grown and responsibly produced food, in order to
enhance the social, economic, and environmental health of our communities. I was able to
develop the website for the Good Food Festival and Conference (GFFC) which brings together
farmers, distributors, suppliers, good food businesses, chefs, policy makers, funders and
concerned citizens to celebrate and improve the good food movement. During my time at
FamilyFarmed I have archived and updated the website for this three day event. I have also
helped plan separate events with the responsibility of promotion, creating and sending
invitations, scheduling catering and more.
Learning Outcomes:
~Develop and consistently update website content that is concise, informative and visually
intriguing.
~Envision, design, promote, and develop the program for a small-medium sized event.
Legacy:
The GFFC website will continue to be a valuable platform that provides information to +4,000
attendees of the festival for years to come. The annual On the Table Event I am working on is
the second in its history therefore our participation for the second time it will impact how it is
operated in the future.
I am developing an event in which staff, board members, and stakeholders of the
organization’s Good Food Business Accelerator will come together and discuss how to
improve their investment in the Chicago good food movement.
Personal Takeaway:
“The McCormick Internship has equipped me with PR job experiences as an event
coordinator, and website public relations manager; a rare opportunity to leverage my
qualifications as an environmental communications specialist.”