The document discusses the author's career journey from high school involvement in broadcast television to eventually finding her passion in advertising. She began as an intern at a local advertising agency where she learned more in her first day than in four years of college. The author enjoyed the work and culture. After some time as an intern and then an account coordinator, she decided to enroll in an online media communications program at Full Sail University to further her education while continuing her career, finding it a great combination.

1. Week 2 Exploration: Storyboard
Elisabeth Hodge

2. Throughout high school I was very involved in the broadcast television program.

3. From reporter, and content writer to on air talent, I loved playing the various
roles of the news team.

4. I even competed in statewide competitions.
(1st Place in Florida’s Broadcast 2008, y’all!)

5. I could not wait to broadcast production at the University of North Florida.

6. It only took me three and a half years to find out that I had chosen the wrong
industry.

7. Out to find my true passion, I played the field by taking many different
internships and jobs.

8. I became the social media manager of a small spa; I worked as an event
coordinator’s assistant and even played my hand at politics during the 2012
election.

9. Next a mutual friend helped me land a social media internship at local
advertising agency.

10. I have said this next sentence at least one million times: “I learned more
in my first day at the agency, than I learned in four years of college.”

11. I was thrown into projects and campaigns right away.

12. My bosses were incredibly patient while they taught me everything from
scheduling posts, social community management; email writing skills,
project management and so much more.

13. During my second week, I was even recruited to help pitch our business to
the Jacksonville Jaguars’ marketing team. Now the Jags are one of our
biggest clients.

14. The team appreciated my obsessive attention to detail and I appreciated
being valuable.

15. I immediately loved the agency life.

16. The wild and crazy office culture was supposedly to keep the imagination
flowing for the creative team.

17. I did not understand why my friends were so drained after their 9 to 5
jobs.

18. When did I know that I loved this industry? Probably after I was
videotaped playing “For He’s a Jolly Good Fellow” on a Kazoo for a
client’s birthday.

19. Not long after I started, I was introduced to other forms of advertising.

20. I began working on email, radio and even traditional marketing strategies.

21. Although I was becoming more knowledgeable with my real-world
experience, I began to yearn for more of an educational background in
the industry.

22. I remember looking into Full Sail while applying to college, but chose UNF to gain
the traditional college experience.

23. I began researching Full Sail’s degree options and was hooked when I found their
online opportunities.

24. While comparing the various programs, I decided that the Media
Communications program would be the perfect choice to help further my
education.

25. After 6 months of interning, I was offered a full-time position.

26. I was the agency’s newest account coordinator, and I could not have be
happier.

27. My team was very supportive in my decision to continue my education
while working.

28. Though it is tough to juggle both a career and school, I find that the two are a
great combination.

29. From the first Digital Identity project, every assignment at Full Sail and
every campaign at work can be related back to each other.

30. My grades are higher than they ever were in college. And I feel even more
skilled in my day-to-day work responsibilities.

31. It has been a wonderful feeling to confirm that I chose the correct path to pursue
my passion.