The document discusses a study of high net worth individuals (HNWIs) in the U.S. who use social media. It finds that 70% of U.S. HNWIs use social media, with most preferring desktop access. While 60% are over 65 years old, they remain active online. The study also finds that HNWIs use LinkedIn most for keeping up with industry news and finding information on new financial products. Nearly a third have taken action, such as further research or purchases, based on financial information found on social media like LinkedIn. The document provides recommendations for financial firms to engage with HNWIs by creating relevant content tailored to their needs and stages of life.
Canadian high net worth individuals are increasingly relying on social media like LinkedIn for investment information and guidance. Over 85% of Canadian HNWIs use social media, a higher percentage than in other countries. Nearly half prefer LinkedIn, where they spend three times as long as other financial sites. When HNWIs find desired information on LinkedIn, over half take further action like additional research or purchasing investments. Financial advisors should provide the type of educational, mobile-friendly content HNWIs seek on LinkedIn to build relationships and engage this influential audience.
Social media and high net worth investors (1)Sascha Ambrose
- Social media is proving to be an important tool for high net worth investors, with 5 million using it to inform financial decisions. LinkedIn is the most widely and frequently used platform, with over 2/3 of high net worth investors using it monthly.
- Social media users tend to be more actively involved in managing their investments compared to non-users. Ultra-affluent investors in particular are very engaged, with over 40% making more than 3 trades per month.
- LinkedIn is seen as the most appropriate social platform for financial discussions and information sharing due to its professional focus. High net worth investors prefer it over other platforms for financial content and perceive financial companies more positively when they use LinkedIn.
Connecting the Dots to Promote Brands and RevenueAdreka
The document discusses Adreka's approach to social media marketing and listening. They aim to immerse themselves in online conversations to understand sentiment, then influence opinions through participatory relationships. Their goal is to drive revenue through better execution of integrated online and offline campaigns that reach the right audiences with the right messages. The document provides several case studies as examples.
Social Media for Bank Investor RelationsDave Hogan
This presentation is from the SNL Financial Bank Investor Relations Symposium in New York on March 17, 2010. It describes how investor relations departments at banks and other financial services companies can incorporate social media tools into their investor relations and corporate communication programs.
Report: Social Media. Catching up with the banks. 2011.Robert Roessler
Banks are behind other industries in their use of social media as a communications tool. While banks acknowledge social media's potential, regulatory concerns and a loss of message control hold them back. A survey found that banks primarily use social media for communications and PR rather than direct customer engagement. Twitter is the dominant social media platform for banks. Retail banks have a more established social media presence than investment banks. Overall banks are making progress developing social media strategies but still struggle with defining goals and metrics for these strategies.
This document discusses the importance of using data-driven insights to inform communications strategies and campaigns. It advocates approaching communications as both an art and a science by crafting compelling narratives (the art) that are informed by audience insights and trends uncovered through data analysis (the science). The document provides examples of different types of data and insights that can be used, such as audience research, keyword research, and competitor analysis, and how integrating these insights at the start of the strategic planning process helps create successful, targeted campaigns.
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
Canadian high net worth individuals are increasingly relying on social media like LinkedIn for investment information and guidance. Over 85% of Canadian HNWIs use social media, a higher percentage than in other countries. Nearly half prefer LinkedIn, where they spend three times as long as other financial sites. When HNWIs find desired information on LinkedIn, over half take further action like additional research or purchasing investments. Financial advisors should provide the type of educational, mobile-friendly content HNWIs seek on LinkedIn to build relationships and engage this influential audience.
Social media and high net worth investors (1)Sascha Ambrose
- Social media is proving to be an important tool for high net worth investors, with 5 million using it to inform financial decisions. LinkedIn is the most widely and frequently used platform, with over 2/3 of high net worth investors using it monthly.
- Social media users tend to be more actively involved in managing their investments compared to non-users. Ultra-affluent investors in particular are very engaged, with over 40% making more than 3 trades per month.
- LinkedIn is seen as the most appropriate social platform for financial discussions and information sharing due to its professional focus. High net worth investors prefer it over other platforms for financial content and perceive financial companies more positively when they use LinkedIn.
Connecting the Dots to Promote Brands and RevenueAdreka
The document discusses Adreka's approach to social media marketing and listening. They aim to immerse themselves in online conversations to understand sentiment, then influence opinions through participatory relationships. Their goal is to drive revenue through better execution of integrated online and offline campaigns that reach the right audiences with the right messages. The document provides several case studies as examples.
Social Media for Bank Investor RelationsDave Hogan
This presentation is from the SNL Financial Bank Investor Relations Symposium in New York on March 17, 2010. It describes how investor relations departments at banks and other financial services companies can incorporate social media tools into their investor relations and corporate communication programs.
Report: Social Media. Catching up with the banks. 2011.Robert Roessler
Banks are behind other industries in their use of social media as a communications tool. While banks acknowledge social media's potential, regulatory concerns and a loss of message control hold them back. A survey found that banks primarily use social media for communications and PR rather than direct customer engagement. Twitter is the dominant social media platform for banks. Retail banks have a more established social media presence than investment banks. Overall banks are making progress developing social media strategies but still struggle with defining goals and metrics for these strategies.
This document discusses the importance of using data-driven insights to inform communications strategies and campaigns. It advocates approaching communications as both an art and a science by crafting compelling narratives (the art) that are informed by audience insights and trends uncovered through data analysis (the science). The document provides examples of different types of data and insights that can be used, such as audience research, keyword research, and competitor analysis, and how integrating these insights at the start of the strategic planning process helps create successful, targeted campaigns.
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
This document proposes a social media strategy for MBank. It discusses the business benefits of social media marketing, including improved customer service, reduced costs, increased brand awareness and loyalty. There are three focuses of a social media campaign: amplification to manage brand perception, listening to understand customer needs, and interaction to build human connections. The proposal recommends using Facebook, Twitter and LinkedIn to target specific demographics and provide customer service at low cost. It also outlines how to measure return on investment through increased website traffic and engagement. The banking industry has started adopting social media successfully despite regulatory challenges.
Trust Transaction - How Content Can Transform the Way Banks Connect With PeopleEvgeny Tsarkov
Trust Transaction - How Content Can Transform the Way Banks Connect With People (by NewsCred)
Доверенные транзакции - как контент может изменить способ взаимодействия банков и пользователей
The Marketer’s Guide to Social Customer DataEvgeny Tsarkov
The document discusses the importance of social customer data for marketers and provides guidance on how to utilize it. It defines social customer data as user data and activity extracted from social sites and campaigns. It recommends developing content to engage users, collecting the resulting data, analyzing it to gain insights, and acting on those insights across marketing efforts. The document also outlines how to prepare to harness social customer data by auditing data sources, adopting a social CRM platform, and linking data through APIs.
Cision Study: Gig Economy Media Reporting Disconnected from Worker RealityCision
The document provides an analysis of news and social media coverage and discussion of the independent workforce from July 2015 through June 2016. Some key findings include:
1) Coverage in mainstream media was generally positive and focused on growth statistics, while social media discussion was more negative and focused on challenges like taxes, insurance, and income stability.
2) Different audiences within the independent workforce, like parents, retirees, recent graduates and small business owners, had varying concerns - parents discussed flexibility but also loneliness, while retirees focused on ensuring sufficient income and managing taxes/insurance.
3) Recent graduates and small business owners were more likely than others to discuss difficulties earning enough and look for advice from others on topics important
The document summarizes research from MasterCard on global consumer attitudes towards sharing personal data online. Through qualitative and quantitative research across 9 markets, they identified 5 distinct "personas" that consumers fall into based on their online behaviors and attitudes. The personas are: Open Sharers, Simply Interactors, Solely Shoppers, Proactive Protectors, and Passive Users. Open Sharers are highly engaged online consumers who are progressive in their use of mobile/social media and openly share data in exchange for deals.
Master Card - провел глобальное исследование и выявил 5 типов онлайн покупателей.
Passive Users, Proactive Protectors, Solely Shoppers, Open Sharers, Simply Interactors.
Unlocking The Social Media Puzzle: Engaging The Government and Business Throu...Michael Hackmer
If your company is focused on B2B and B2G sales, using social media for engagement is critical to your success. You need to build a strong brand identity, gather knowledge about your customers and make sure you are engaging in conversations and meeting customer needs at all times. And social media is the most effective way to accomplish all those goals.
However, social media to many companies is still an enigma. Many businesses use it to react to news or push out sales notifications with limited success. Others get started in a number of networks, but do not know what platforms they really need to invest their time in, how to measure success, or properly manage strategy, time, resources and their levels of engagement. What’s more, the lean financial times all our companies live in mean you have to do more with your limited marketing budget every year.
So, what can you do to crack the social media puzzle and make it work for your business?
During this advanced Webinar, the experts at Social Web Tactics will examine what social media platforms businesses and government agencies are using and how they are using them. We will discuss how your company can effectively use social media for valuable market research, join the conversation in a meaningful way and build real relationships online and in-person that can help your business grow.
Webinar Agenda
Background On Key B2B and B2G Marketing Trends
Social Media And Messaging: How Different Is Government From Business?
Where Is The Government And Where Are You? How Effective Is Everyone At This Social Media Stuff?
How Do You Begin To Plan Your Social Media Strategy?
What Tools Should You Consider?
Time And Resource Management
How To Measure Results
How Can You Connect Social Media To Lead Generation?
The document discusses opportunities for Northwestern Technologies to use social media for marketing and communication. It provides an overview of the current social media landscape in the IT industry, where social media is widely used by companies for customer service, collaboration, and productivity. The document outlines several benefits for Northwestern Technologies, such as improving customer service, establishing themselves as experts in their industry, and improving search engine optimization. It concludes that social media allows for ongoing engagement with customers and failing to adopt an effective social media strategy would miss a major opportunity.
Great discussion of the following: Overview of Social Media B2B, some compelling stats, case studies, how-tos for content strategy, Facebook, twitter, YouTube, LinkedIn and blogs!
The document summarizes 7 key digital trends for 2011 as presented by analysts from eMarketer, Inc. Trend 1 is that apps will continue expanding to new platforms beyond mobile. Trend 2 is the convergence of content consumption across multiple devices. Trend 3 is the increasing importance of location-based services. Trend 4 is the growing allocation of marketing budgets to social media. Trend 5 is the rise of real-time bidding for digital display ads. Trend 6 examines the debate around targeting audiences versus content. Trend 7 looks at intensifying discussions around online privacy.
Next Generation Social Media: Alignment of Business Processes and Social Inte...Vinay Mummigatti
As enterprises try to catch up with the social media buzz, many companies are starting to realize that it is difficult to define tangible business outcomes around social media investments. Social intelligence and social analytics are new con- cepts which have the potential to help enterprises move beyond basic marketing and define a goal-oriented strategy around social media.
The next wave of social media investments will be in enterprise programs that are designed to facilitate participation in social media interactions, analyzing the data generated and taking real time actions that govern product, marketing, distribu- tion and pricing processes.
The larger ecosystem of any enterprise includes business partners, employees and customers. Each of these constituents plays an important role in processes that govern innovation, customer experience, collaboration, supply chain, talent management and overall business growth. Social media is emerging as the glue that binds these groups and creates tidal waves that can make or break the fu- ture of any company. The only way organizations can ride this wave successfully is to track the social interactions, derive events and patterns that can lead to business process improvements across different functional areas. Another aspect of social media which is internal to an enterprise is in terms of collaborative busi- ness processes where collective knowledge sharing and decision-making is greatly enhanced through social tools.
Certain emerging trends in technology such as the collaboration between social media and mobile technology providers have created a revolution in the adoption rate of social media. The confluence of social media and mobile technologies is creating upheaval not just in competitive dynamics but also across social and po- litical spheres.
The focus of this paper is to enable organizations to define a strategy around Social Media and tie it to measurable outcomes as defined by core processes that are critical to the survival and growth of any enterprise.
Financial services and social media povPaul Rapino
This document discusses financial services and social media. It provides an overview of key terminology used in social marketing like owned, paid and earned media. It also discusses best practices from other industries and recommendations for compliance when using social media. Specific platforms and how different financial institutions are using them are outlined, along with metrics to measure success. The role of Microsoft in complementing social media efforts through rich creative formats, robust targeting and a social everywhere approach is also covered.
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...Clive Maclean
The document discusses the rise of social media and its impact on marketing. It suggests agencies need to shift from traditional silos to a new "person-to-person" approach that integrates direct marketing, digital, social media and data analytics skills. Several large companies are seeking agencies with this integrated customer relationship marketing capability. The new model focuses on cultivating genuine dialogue and motivating customers to share brands with their personal networks.
Keys to Community Readiness and Growth ReportLeader Networks
In order to help branded online communities understand the critical success factors, Leader Networks and CMX collaborated on this study. The research examines the organizational people, processes, and technology scenarios that fuel existing or future community initiatives. The result is a data-driven portrait of characteristics that can be used to predict the potential business impact of an online community. Based on the trends of communities deemed “very successful,” this portrait offers an inside look at what separates these communities from the pack and provides a strategic and operational model to emulate.
"From Likes to Loyalty: The Power of Social Media"Ma Foi Analytics
This paper, based on investigation of distributed writing in the Indian market, expects to highlight the developing significance of social media for advertisers in India by aggregating how a few brands are now harvesting advantages from their ventures and moving beyond just “likes” and “followers”
The document discusses using social media for event planning. It provides statistics on social media usage in Australia and outlines opportunities for events companies to leverage social media. Key points include spending 1/3 of marketing budgets on social media, setting measurable goals and objectives, identifying best platforms and tactics, and learning from successful 2010 campaigns. Trends for 2011 may include defining target audiences and producing valuable content.
The document discusses the potential for niche social networks compared to conventional social media networks like Facebook. It argues that niche social networks allow for deeper customer engagement, ownership of customer data, and new monetization opportunities through targeted advertising and sponsorships. Examples are provided of how niche networks could work for industries like motorcycling, publishing, collectibles, events, and professional associations. The document promotes developing a niche social network using the company Planys Cloud for hosting and support.
Estudio: Presencia de las gestoras de fondos en las redes socialesFinect
Interesante este estudio realizado por Caceis Investor Services y PwC sobre el comportamiento en redes sociales de 104 grandes gestoras de Estados Unidos, Europa y Asia.
Learn how you can leverage social media to educate the UK’s High Net Worth Individual market and ensure your brand is front of mind when they are making financial decisions.
Understanding Social+Digital Strategies For Your HNW Wealth Management PracticeApril Rudin
It is no longer a choice but now "table stakes" to maintain a digital/social media presence to provide content to your clients, prospects and referrals while also attracting end HNW investors and potential referral sources.
Here is how...
This document proposes a social media strategy for MBank. It discusses the business benefits of social media marketing, including improved customer service, reduced costs, increased brand awareness and loyalty. There are three focuses of a social media campaign: amplification to manage brand perception, listening to understand customer needs, and interaction to build human connections. The proposal recommends using Facebook, Twitter and LinkedIn to target specific demographics and provide customer service at low cost. It also outlines how to measure return on investment through increased website traffic and engagement. The banking industry has started adopting social media successfully despite regulatory challenges.
Trust Transaction - How Content Can Transform the Way Banks Connect With PeopleEvgeny Tsarkov
Trust Transaction - How Content Can Transform the Way Banks Connect With People (by NewsCred)
Доверенные транзакции - как контент может изменить способ взаимодействия банков и пользователей
The Marketer’s Guide to Social Customer DataEvgeny Tsarkov
The document discusses the importance of social customer data for marketers and provides guidance on how to utilize it. It defines social customer data as user data and activity extracted from social sites and campaigns. It recommends developing content to engage users, collecting the resulting data, analyzing it to gain insights, and acting on those insights across marketing efforts. The document also outlines how to prepare to harness social customer data by auditing data sources, adopting a social CRM platform, and linking data through APIs.
Cision Study: Gig Economy Media Reporting Disconnected from Worker RealityCision
The document provides an analysis of news and social media coverage and discussion of the independent workforce from July 2015 through June 2016. Some key findings include:
1) Coverage in mainstream media was generally positive and focused on growth statistics, while social media discussion was more negative and focused on challenges like taxes, insurance, and income stability.
2) Different audiences within the independent workforce, like parents, retirees, recent graduates and small business owners, had varying concerns - parents discussed flexibility but also loneliness, while retirees focused on ensuring sufficient income and managing taxes/insurance.
3) Recent graduates and small business owners were more likely than others to discuss difficulties earning enough and look for advice from others on topics important
The document summarizes research from MasterCard on global consumer attitudes towards sharing personal data online. Through qualitative and quantitative research across 9 markets, they identified 5 distinct "personas" that consumers fall into based on their online behaviors and attitudes. The personas are: Open Sharers, Simply Interactors, Solely Shoppers, Proactive Protectors, and Passive Users. Open Sharers are highly engaged online consumers who are progressive in their use of mobile/social media and openly share data in exchange for deals.
Master Card - провел глобальное исследование и выявил 5 типов онлайн покупателей.
Passive Users, Proactive Protectors, Solely Shoppers, Open Sharers, Simply Interactors.
Unlocking The Social Media Puzzle: Engaging The Government and Business Throu...Michael Hackmer
If your company is focused on B2B and B2G sales, using social media for engagement is critical to your success. You need to build a strong brand identity, gather knowledge about your customers and make sure you are engaging in conversations and meeting customer needs at all times. And social media is the most effective way to accomplish all those goals.
However, social media to many companies is still an enigma. Many businesses use it to react to news or push out sales notifications with limited success. Others get started in a number of networks, but do not know what platforms they really need to invest their time in, how to measure success, or properly manage strategy, time, resources and their levels of engagement. What’s more, the lean financial times all our companies live in mean you have to do more with your limited marketing budget every year.
So, what can you do to crack the social media puzzle and make it work for your business?
During this advanced Webinar, the experts at Social Web Tactics will examine what social media platforms businesses and government agencies are using and how they are using them. We will discuss how your company can effectively use social media for valuable market research, join the conversation in a meaningful way and build real relationships online and in-person that can help your business grow.
Webinar Agenda
Background On Key B2B and B2G Marketing Trends
Social Media And Messaging: How Different Is Government From Business?
Where Is The Government And Where Are You? How Effective Is Everyone At This Social Media Stuff?
How Do You Begin To Plan Your Social Media Strategy?
What Tools Should You Consider?
Time And Resource Management
How To Measure Results
How Can You Connect Social Media To Lead Generation?
The document discusses opportunities for Northwestern Technologies to use social media for marketing and communication. It provides an overview of the current social media landscape in the IT industry, where social media is widely used by companies for customer service, collaboration, and productivity. The document outlines several benefits for Northwestern Technologies, such as improving customer service, establishing themselves as experts in their industry, and improving search engine optimization. It concludes that social media allows for ongoing engagement with customers and failing to adopt an effective social media strategy would miss a major opportunity.
Great discussion of the following: Overview of Social Media B2B, some compelling stats, case studies, how-tos for content strategy, Facebook, twitter, YouTube, LinkedIn and blogs!
The document summarizes 7 key digital trends for 2011 as presented by analysts from eMarketer, Inc. Trend 1 is that apps will continue expanding to new platforms beyond mobile. Trend 2 is the convergence of content consumption across multiple devices. Trend 3 is the increasing importance of location-based services. Trend 4 is the growing allocation of marketing budgets to social media. Trend 5 is the rise of real-time bidding for digital display ads. Trend 6 examines the debate around targeting audiences versus content. Trend 7 looks at intensifying discussions around online privacy.
Next Generation Social Media: Alignment of Business Processes and Social Inte...Vinay Mummigatti
As enterprises try to catch up with the social media buzz, many companies are starting to realize that it is difficult to define tangible business outcomes around social media investments. Social intelligence and social analytics are new con- cepts which have the potential to help enterprises move beyond basic marketing and define a goal-oriented strategy around social media.
The next wave of social media investments will be in enterprise programs that are designed to facilitate participation in social media interactions, analyzing the data generated and taking real time actions that govern product, marketing, distribu- tion and pricing processes.
The larger ecosystem of any enterprise includes business partners, employees and customers. Each of these constituents plays an important role in processes that govern innovation, customer experience, collaboration, supply chain, talent management and overall business growth. Social media is emerging as the glue that binds these groups and creates tidal waves that can make or break the fu- ture of any company. The only way organizations can ride this wave successfully is to track the social interactions, derive events and patterns that can lead to business process improvements across different functional areas. Another aspect of social media which is internal to an enterprise is in terms of collaborative busi- ness processes where collective knowledge sharing and decision-making is greatly enhanced through social tools.
Certain emerging trends in technology such as the collaboration between social media and mobile technology providers have created a revolution in the adoption rate of social media. The confluence of social media and mobile technologies is creating upheaval not just in competitive dynamics but also across social and po- litical spheres.
The focus of this paper is to enable organizations to define a strategy around Social Media and tie it to measurable outcomes as defined by core processes that are critical to the survival and growth of any enterprise.
Financial services and social media povPaul Rapino
This document discusses financial services and social media. It provides an overview of key terminology used in social marketing like owned, paid and earned media. It also discusses best practices from other industries and recommendations for compliance when using social media. Specific platforms and how different financial institutions are using them are outlined, along with metrics to measure success. The role of Microsoft in complementing social media efforts through rich creative formats, robust targeting and a social everywhere approach is also covered.
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...Clive Maclean
The document discusses the rise of social media and its impact on marketing. It suggests agencies need to shift from traditional silos to a new "person-to-person" approach that integrates direct marketing, digital, social media and data analytics skills. Several large companies are seeking agencies with this integrated customer relationship marketing capability. The new model focuses on cultivating genuine dialogue and motivating customers to share brands with their personal networks.
Keys to Community Readiness and Growth ReportLeader Networks
In order to help branded online communities understand the critical success factors, Leader Networks and CMX collaborated on this study. The research examines the organizational people, processes, and technology scenarios that fuel existing or future community initiatives. The result is a data-driven portrait of characteristics that can be used to predict the potential business impact of an online community. Based on the trends of communities deemed “very successful,” this portrait offers an inside look at what separates these communities from the pack and provides a strategic and operational model to emulate.
"From Likes to Loyalty: The Power of Social Media"Ma Foi Analytics
This paper, based on investigation of distributed writing in the Indian market, expects to highlight the developing significance of social media for advertisers in India by aggregating how a few brands are now harvesting advantages from their ventures and moving beyond just “likes” and “followers”
The document discusses using social media for event planning. It provides statistics on social media usage in Australia and outlines opportunities for events companies to leverage social media. Key points include spending 1/3 of marketing budgets on social media, setting measurable goals and objectives, identifying best platforms and tactics, and learning from successful 2010 campaigns. Trends for 2011 may include defining target audiences and producing valuable content.
The document discusses the potential for niche social networks compared to conventional social media networks like Facebook. It argues that niche social networks allow for deeper customer engagement, ownership of customer data, and new monetization opportunities through targeted advertising and sponsorships. Examples are provided of how niche networks could work for industries like motorcycling, publishing, collectibles, events, and professional associations. The document promotes developing a niche social network using the company Planys Cloud for hosting and support.
Estudio: Presencia de las gestoras de fondos en las redes socialesFinect
Interesante este estudio realizado por Caceis Investor Services y PwC sobre el comportamiento en redes sociales de 104 grandes gestoras de Estados Unidos, Europa y Asia.
Learn how you can leverage social media to educate the UK’s High Net Worth Individual market and ensure your brand is front of mind when they are making financial decisions.
Understanding Social+Digital Strategies For Your HNW Wealth Management PracticeApril Rudin
It is no longer a choice but now "table stakes" to maintain a digital/social media presence to provide content to your clients, prospects and referrals while also attracting end HNW investors and potential referral sources.
Here is how...
linkedin-financial-services-and-social-media-success-en-usSean Fox
This document discusses how leading financial services firms have driven adoption of social media, changed client behaviors, and improved performance through social selling. It provides an overview of research showing increasing numbers of financial professionals using social media like LinkedIn for business purposes. It then outlines best practices of top performing companies, including sharing valuable industry insights and thought leadership online to build trust and establish themselves as experts. It emphasizes the importance of social selling given that clients now research options online and encourages benchmarking social selling efforts against the LinkedIn Social Selling Index.
5 Reasons Social Media Matters to Financial AdvisorsSherry Chen
1) 68% of U.S. online adults with investment accounts have social media profiles, and nearly 2/3 of mass affluent consumers take action after discovering financial products on social media.
2) Women are leading the growth of social media usage, and their behavior is more focused on building relationships than men.
3) 7/10 financial advisors are already using social media for business purposes, and 15.4% have gained new clients through social media.
LinkedIn - Institutional Investing in the 21st CenturyJonathan Kay
Nearly three-quarters of institutional investors in Europe use social media like LinkedIn for financial information and investing decisions. LinkedIn is the most popular and trusted social platform, used by over 40% of investors. After consuming information on social media, many investors take action like further research, choosing to work with particular companies, making investment recommendations or decisions. Institutional investors turn to LinkedIn especially for in-depth subject matter education and researching asset management firms. They are 4 times more likely to use LinkedIn over other social platforms for these purposes.
How to Engage Affluent Investors on Social MediaLinkedIn Canada
Why are finance companies increasingly turning to social media to connect with affluent investors? Because the number of HNW individuals in Canada rose 6.5% to a record 298,000 people last year. Of this demographic, 46% already use LinkedIn for financial purposes – indicating that there is an engaged audience on the platform. This presents a clear opportunity for the financial services industry to target HNW individuals when marketing on social media, specifically on LinkedIn.
Social Media Publishing for Investment ProfessionalsIR Smartt Inc.
The document provides guidance for investment professionals on using social media for business purposes. It discusses how social media can be used to build trust with clients, gain insights into target audiences, enhance personal branding, and track engagement. The key recommendations are to plan social media strategies aimed at specific goals, engage current clients, build an expertise-driven personal brand through high-quality content, stay compliant with regulations, and continuously analyze engagement and progress.
Webinar: Influencing High Net Worth Individuals on Social MediaLinkedIn
A massive shift is underway in how High Net Worth Individual (HNWIs) are informing their investment decisions.
New research reveals that an increasing number of HNWIs are using social media to seek advice and information on their financial decisions – requiring financial advisors and firms to have a strong presence.
Check out this exclusive webcast as we discuss best practices and key insights around how marketers can build trust and nurture HNWI relationships on social media with our panel of industry experts from Kasina and Capgemini.
You'll hear from our panel of experts, including:
- Steven Miyao, CEO, Kasina
- Bill Sullivan, Head of Financial Services Market Intelligence, Capgemini
- Jennifer Openshaw, Executive Director, FWA
Wealth Management: Traveling the Social Street to Influence Minds and Investm...Cognizant
Wealth management firms are increasingly adopting social media strategies to engage younger clients and build their brands. Younger generations expect personalized, on-demand services and recommendations from peers on social platforms. While regulations and compliance issues initially discouraged social media use, recent regulatory changes make social media a more viable option for wealth firms. The document recommends wealth firms develop social media strategies around five key areas: gaining customer insights from social conversations; creating valuable educational content; engaging in conversations with clients; integrating social media across marketing channels; and ensuring compliance and risk management. When done effectively, social media allows firms to strengthen relationships with clients, prospect new clients, and monitor their brand reputation.
The document discusses changes in consumer behavior as a result of the recession. It finds that consumers are permanently changing their media consumption, purchasing habits, and attitudes towards brands. Specifically, the internet is now seen as an essential tool and a more reliable source of information than television. Consumer values are also shifting towards integrity, authenticity, and brands that demonstrate they support consumers. Marketers need new approaches founded on transparency and authenticity in order to align with changing consumer expectations.
How are people managing their finances?What tools and services would make their lives easier? The quarterly consumer trends survey from Fiserv provides answers and insights.
This document provides a summary of research on consumers' and financial advisors' use and perceptions of social media. The research found that:
1) Consumers are more active on social media like Facebook and LinkedIn than financial advisors. Advisors need to establish an online presence, at minimum on LinkedIn, to connect with younger consumers.
2) Both consumers and advisors prefer more traditional communication over social media for discussing financial matters. Social media is best used to provide general financial tips and education, not for direct client discussions.
3) Consumers are open to relevant financial content from their advisors on social media, but don't want to be sold products or redirected elsewhere. Social media
Future of identity Singapore - 3 july 2015 lrFuture Agenda
As part of the global future agenda programme we are adding in an extra event in Singapore on 3 July. This is focused on the future of identity and draws together different issues raised about this and related topics from several strands of the future agenda events to date. The aim of the event is to critique, enhance, add and build a clearer view of how our views of identity and loyalty, especially to sport and faith, will change over the next decade and what will be some of the key impacts and implications. This documents is the starting point for this discussion.
This document summarizes a workshop presentation on public relations practice in the age of social media. It defines traditional PR goals and how social media has shifted power to consumers. It advocates for PR professionals to integrate social media with traditional PR strategies to build brands, monitor conversations, and demonstrate value through metrics like engagement and traffic.
This document discusses using social media in a healthcare volunteer context. It notes that social media is now an operational imperative as most Canadians now use social platforms. The presentation covers how organizations can leverage social media to recruit and manage volunteers through engagement, sharing content relevant to volunteers, and building relationships. It provides tips on developing a social media strategy including defining objectives, targeting relevant audiences, choosing appropriate platforms, creating engaging content, and measuring returns on investment.
Digital/Social Media For Your UHNW/HNW Advisory Practice - CFA Institute Weal...April Rudin
Why it's risky for UHNW/HNW Advisory firms NOT to have a digital/social strategy? Some of the topics addressed include: Why is digital/social media such a big deal, and why is it considered risky not to have a digital/social media strategy? Where and how should a busy charterholder leverage resources in an effective social/digital marketing plan? What are best practices for using LinkedIn, Twitter, Facebook, and blogs to create visibility among prospective clients and create community among clients?
2. 2
The investment world as we know it is being reshaped.
A big shift is underway when it comes to wealth management – it’s not
just the mass affluent who are turning to social media channels to discover
information and make investment decisions. High Net Worth Individuals
(HNWIs) are increasingly tapping into these resources for guidance.
If you market to these individuals, this should spark your attention. After all,
the population of U.S. HNWIs grew 17% to 4 million and their wealth grew
18% to a record of US $13.9 trillion in 2014 – outpacing the growth rates of
global HNWIs.1
This eBook shares insights we gleaned by surveying U.S. HNWIs – that
is, those holding over $1 million in personal investable assets – who use
LinkedIn and other social media channels.
Key Findings
In line with other research on this audience, we found that although HNWIs
in the U.S. are older than in other countries, they increasingly rely on digital
and social channels for actionable information:
• 70% of U.S. HNWIs use social media, and their usage is high across
all asset ranges — from affluent to über affluent.
• 60% of HNWIs are over 65, and 64% are retired or not-employed.
• Most HNWIs tend to access social media via a desktop computer
(66%), while nearly half access social media via tablet and 2 in 5
access via mobile.
• Among those that access social media from desktop, 67% access
LinkedIn via desktop weekly.
For financial advisors and firms serving U.S. investors, the opportunity is
clear: build relationships with HNWIs by providing the helpful content they
seek on the channels and devices that are most trusted for investment
information. But in order to stay relevant, trusted, and connected with
this audience, it’s critical to understand their unique behaviors and
expectations.
Read on to better understand how financial advisors and services firms
serving HNWIs in the U.S. can tap into this huge opportunity.
2
U.S. Wealth Report2014, CapGemini and RBC Wealth Management
HNWIs WEALTH IN THE U.S.
$14 trillion
Using Social Media as a Critical Tool
in the Decision-Making Process
3. 3
2
Accenture, The “Greater” Wealth Transfer, 2012
3
2014 U.S. Trust, Insights on Wealth and Worth
4
2014, Capgemini, Transforming Wealth Management in the Digital Age2
Social media sites/services usage
70% of HNWIs make use of social media
48%
34%
39%
10%
12%
HNWIs in the U.S. tend to be older consumers compared to other countries:
60% are over 65 and 64% are retired or not employed. As more Baby
Boomers move into retirement age, there will be a substantial amount of
family wealth changing hands. With $30 trillion in financial and non-financial
intergenerational wealth transfer over the next 35 years, this represents
a significant opportunity for financial institutions to educate the next
generation of HNWIs.2
In fact, almost half of Millenials have already received
an inheritance.3
To reach this younger audience, digital will be critical as
77% of those under 40 expect to use digital channels to manage their
wealth portfolios.4
Regardless of age, HNWIs in the U.S. are increasingly turning to social
media in general and, LinkedIn in particular, a key information resource.
70% of U.S. HNWIs use social media and since our last study two years ago,
this represents a significant jump in the adoption of social media as an
information source and influence on investment decision-making.
HNWIs in the U.S.:
Older but Active on Social Media
Age of HNWIs in the U.S.
65+55-6435-44 45-5425-3418-24
60%
27%
4%
9%
1%0%
4. 4
U.S. HNWIs at every level of affluence turn to social media, though their
usage declines as their wealth increases. However, usage of LinkedIn stays
relatively consistent across all affluence levels.
And among HNWIs who access social sites, the majority do so via desktop
(66%), while tablet and smartphone usage has risen since last year. As
mobile usage continues to grow, marketers will need to ensure they
develop content specifically for the mobile platform.
Do you use the following social media sites/services?
HNWIs who use social media weekly by device:
76%
68%
43%
36%
60%
31%
AFFLUENT
$1-5MM
ULTRA AFFLUENT
$5-25MM
ÜBER AFFLUENT
$25MM+
Social Media Usage High Across
All Asset Levels
Social Media users LinkedIn users
66%
DESKTOP
45%
TABLET
39%
MOBILE
5. 5
Turning to Social Media for Updates, Information, and Advice
At each stage of the financial decision-making journey, HNWIs in the U.S. find value in social media. The 25% of them who turn to social networks for financial
purposes are focused on the following:
• Keeping up-to-date with current financial tends
• Gathering preliminary information about financial products policies or institutions
• Seeking advice or gathering information to help make a financial decision
That said, the majority of U.S.-based HNWIs use LinkedIn as a discovery tool in searching for information and following updates from financial services
companies. Of those HNWIs in the U.S. turning to social channels, 40% are on LinkedIn – and 62% of them access LinkedIn weekly.
The vast majority use LinkedIn to connect with and read updates or posts from business colleagues. But they also use it for job-or industry-related updates,
networking or job searches, connecting with select circles on an issue, or posting updates about their job or industry.
68%
40%
56%
37% 33% 31%
Connect with current/
past business
colleagues
Read updates or
posts from colleagues
Receive updates
related to my job or
industry
Network or search
for a job
Connect with select
circles of people on
a particular issue or
goal
Post updates related
to my job
or industry
1 2 3 4 5 6
Top 6 activities undertaken on LinkedIn
6. 6
Trusting the LinkedIn Platform
Just like their Canadian peers, U.S. HNWIs place more trust in the branded content on LinkedIn than on other major social media networks. As a result, they’re
far more likely to access this content on LinkedIn than on just about any other major social platform.
For marketers looking to improve brand perception and motivate HNWIs to take action, providing relevant content in a trusted context proves you can be a
strategic partner that understands their needs. This trust can lead to relationships that impact the bottom line. Almost a third of HNWIs surveyed said they have
taken action as a result of reading financial content on social media.
51%
35% 31%
30%
20%
To what extent do you trust content shared by brands on each of the following social networks?
7. 7
When HNWIs discover desired financial information...
When looking for specific types of financial-related information on LinkedIn,
U.S. HNWIs primarily seek “bigger picture” financial information followed by
new product info:
• Market and economic commentary (42%)
• New product information 33%)
• Expert reviews and testimonials (31%)
• Finance events (30%)
Here are examples of brands delivering that type of content on LinkedIn:
That said, High Net Worth Individuals in the U.S. have shown that they take
action upon this information when it is consumed on social media. When
they find the information they want, 28% conduct additional research on
a financial product or service; ask a financial professional for additional
information; or purchase an investment product.
Acting Upon Insights on LinkedIn
Fact: 28% of U.S. HNWIs act upon financial
information they access via LinkedIn.
Opportunity: Provide a clear path to guide
their investment decisions.
• Conduct additional research
• Ask a financial professional for additional info
• Purchase an investment product
28% take future action
8. 8
The good news is that the U.S. financial services market is fairly mature in embracing social media as a way to
connect with U.S.-based HNWIs. And because their audience is on LinkedIn, banks and financial advisors can
seize the opportunity to impact the investor’s journey and trigger action. It’s just a matter of providing what
HNWIs are craving – relevant, contextual information delivered to them at just the right time.
By taking these actions, firms can stand out during the financial decision-making journey. Better yet, they can
generate awareness and trigger further exploration of their products and services.
Marketer Implications: Offer Compelling Content
to Move HNWIs Through Their Journey
Develop content that is relevant by life stage and utilize LinkedIn’s
precise targeting to reach exactly the right audience. Target Baby
Boomers with specific content about market and economic commentary,
the breakdown on recent financial events, lessons learned, leadership
perspectives, and innovative trends.
Ensure relevance through targeting.
The most desired type of content is preliminary information about
financial products. Make sure you’re informing HNWIs about new
opportunities to make their money work harder for them and their
families.
Highlight new products.
As the wave of intergenerational wealth transfer grows, use social media
to educate and build relationships with Millennials who think about
wealth and investing in a much different way.
Build relationships with the younger HNWIs.
Develop a nurture campaign for those who have engaged with your
content. More than half of HNWIs are triggered to take further action
after finding the financial information they seek.
Nurture the hand raisers.
Specifically, firms can impact their top lines by doing the following:
9. Ready to engage with
HNWIs on LinkedIn?
Visit http://lnkd.in/contact