This document contains a series of questions and answers about marketing channels and buyer behavior. It discusses the following key points: - There are four main categories of buyers: habitual shoppers, high-value deal seekers, variety-loving shoppers, and high-involvement shoppers. - A second-level marketing channel involves at least three parties: a manufacturer, a wholesaler, and a retailer between the manufacturer and consumer. - The main types of channel conflicts are vertical between different levels, horizontal between same levels, and multichannel between independent channels. - Channel members' functions include facilitating exchange through agreements, storage, and transfer of ownership but not modifying the product itself.