The Hispanic Commercial SMB strategy aims to increase the number of Hispanic small and medium business customers in Connecticut through targeted marketing efforts over six months. These efforts include outbound telemarketing, direct mail, guerrilla marketing, and attending community events. The goal is to capture 5-10% of the Hispanic business population in Connecticut, which is estimated to be between 593-1,187 businesses. Major target areas are the top 10 cities in Connecticut with the highest Hispanic populations. A timeline outlines a three step promotional process using direct mail, outbound telemarketing, and distributing commercial flyers from May to September 2016.
#Portada16 - 10th Annual Hispanic Advertising and Media ConferencePortada
Key Themes
- Multicultural Shopper Marketing: What are the Big Ideas? A Major CPG and a Big Box Retailer Provide Key insights on the Shopper Marketing Discipline
- Short Sweet and Extremely Filling: How a Major Marketer Produces Snackable Content for Hispanics
- Marketing to the Latina Millennial: What you Need to Know to Emulate the Success of Innovative Brands
- Political Marketing in a Crucial Year: New Technologies to Capture Voter Preferences
- Using Data-Marketing to reach the Hispanic Consumer: Art or Science?
- What Media Agency Should You Choose? Best Practices in Multicultural Media Buying
- Marketing Financial Services to Hispanics
#Portada16 - 10th Annual Hispanic Advertising and Media ConferencePortada
Key Themes
- Multicultural Shopper Marketing: What are the Big Ideas? A Major CPG and a Big Box Retailer Provide Key insights on the Shopper Marketing Discipline
- Short Sweet and Extremely Filling: How a Major Marketer Produces Snackable Content for Hispanics
- Marketing to the Latina Millennial: What you Need to Know to Emulate the Success of Innovative Brands
- Political Marketing in a Crucial Year: New Technologies to Capture Voter Preferences
- Using Data-Marketing to reach the Hispanic Consumer: Art or Science?
- What Media Agency Should You Choose? Best Practices in Multicultural Media Buying
- Marketing Financial Services to Hispanics
30 minutes of Craigslist: Steps for posting buyer and seller adsDebraConnell
Mega Camp 2013 presentation from the Market Leader and Trulia TruLeader theater. Covers how Keller Williams associates can spend 30 minutes per day using Craigslist and increasing buyer and seller leads for their business.
2015 Evaluation of Love Your Local MarketEllie Gill
Love Your Local Market is an international celebration of market, that started in the UK in 2012 when we faced the prospect of the decline on our high streets - and it takes place in May.
Since then over 2,000 markets have put on over 10,000 events and in the process have created an estimated 1,500 start ups businesses for entrepreneurs. Love Your Local Market is for every type of market and is co-ordinated by The National Association of British Market Authorities......if you are a market operator and would like to take part, it's free to sign up and we hope that you will think about celebrating markets with us in 2016.
Tips, Tools and Templates To Build Your Content Marketing StrategyMichael Brenner
Are you looking for help to develop your content marketing strategy? In this presentation delivered at Content Marketing World, I'm offering all the tips, tools and templates you need to go from wherever you are in your content marketing journey to being a world class content brand.
Our 7 tips for event marketing. We recommend these actions for most event organizers we work with.
We hope that these tips help you boost the attendance for your future events.
30 minutes of Craigslist: Steps for posting buyer and seller adsDebraConnell
Mega Camp 2013 presentation from the Market Leader and Trulia TruLeader theater. Covers how Keller Williams associates can spend 30 minutes per day using Craigslist and increasing buyer and seller leads for their business.
2015 Evaluation of Love Your Local MarketEllie Gill
Love Your Local Market is an international celebration of market, that started in the UK in 2012 when we faced the prospect of the decline on our high streets - and it takes place in May.
Since then over 2,000 markets have put on over 10,000 events and in the process have created an estimated 1,500 start ups businesses for entrepreneurs. Love Your Local Market is for every type of market and is co-ordinated by The National Association of British Market Authorities......if you are a market operator and would like to take part, it's free to sign up and we hope that you will think about celebrating markets with us in 2016.
Tips, Tools and Templates To Build Your Content Marketing StrategyMichael Brenner
Are you looking for help to develop your content marketing strategy? In this presentation delivered at Content Marketing World, I'm offering all the tips, tools and templates you need to go from wherever you are in your content marketing journey to being a world class content brand.
Our 7 tips for event marketing. We recommend these actions for most event organizers we work with.
We hope that these tips help you boost the attendance for your future events.
2. The Hispanic Commercial SMB strategy aims to increase the number of Hispanic customers in CT
by providing them with business bundles
• Double or Triple play
• With inclusion of Paquete Español
• Special offer for signing up
Residential opportunity
On April 12th, 2016 a strategy to increase Hispanic Commercial Business sales for the next 6
months was initiated
The Hispanic Commercial SMB strategy incorporates the following marketing efforts:
• Outbound Telemarketing
• Direct mail
• Guerilla Marketing
• Community Engagements
Our goal is to capture 5-10% of Hispanic business population throughout the state of Connecticut
• 593 - 1,187 SMB
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Marketing Strategy
3. Major Target Areas
14% of CT total population is Hispanic
• Total of 494,000 people
Top 10 Hispanic cities in CT
• Hartford
• Bridgeport
• New Britain
• Waterbury
• Meriden
• New Haven
• New London
• Stamford
• Danbury
Business Expos & Hispanic orientated events are areas we would like to target
• Outside cost will vary depending on event sponsorship packages
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4. Launch Strategy
Promotion efforts will consist of numerous methods already used by the company to acquire
customers.
• Step 1: DM
• Post cards will be sent out to SMB before being contacted via phone
• Step 2: Outbound Telemarketing
• A week after DM was sent out, Follow up calls will be made to businesses
• Interns will take charge making calls
• Future plans of using call center to generate higher call volumes
• Step 3: Commercial Flyers
• Translated to fit the needs of the Hispanic population
Once marketing efforts are completed, the following steps will be executed to close sales
• Call Center representatives will make follow up calls and finalize the sale with
customers
• Interns will follow up with businesses and input finalized leads into Take the Lead
• Once the lead is submitted, a sales representative will complete the transaction
• The generated list will be color coordinated in order to keep track of calls
• Red: Already contacted
• Green: Sale completed
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5. Timeline
• DM: May 23rd- September 7th
• Interns will be selecting only a few businesses to send DM out to weekly
• 100-200 promotional flyers will be sent
• OTM: April 12th – September 7th
• Summer interns will continue with this initiative
• Follow up phone calls will be made a week after DM was sent to business
• Calls centers will be involved later in the summer
• End of June once call center representatives are trained at Florida location
• Guerilla Marketing: May 23- September 7th
• Flyers will be distributed around highly populated Hispanic cities
• Example: YES tear sheets
• Local Hispanic Events: June – September
• Parades and Hispanic festivals begin in mid June and continue until the end Hispanic
Heritage Month (September)
• Mobile Retail Store will be used at these events for audience interaction
• D2D team & interns will be at these events
• Raffles, give always and collaborative events to attract public
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6. Examples of flyers & DM for use and translation
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New fliers that resonate to Hispanic SBO will be created and translated to promote
around the community. (Residential flyer used for an example)