TABLE            OF       CONTENTS
Vision                               3


Logo                                 5
   -   Description                   6
   -   Background                   10
   -   Tagline                      12
   -   Usage                        13


Color Palette                       14
    - Main colors                   15
    - Supporting colors             16

Typography                          17
   - Website, Logo and Extensions   18


Shapes and Patterns                 19


Printable Materials                 21
    - Letterhead                    22
    - Envelopes and Business card   23
Vision

                Our vision for recruitment industry is
         that recruitment is not only about
         administration, it's more about
         relationships management. Our
         recruitment system automates and simplifies the recruitment
         process. It eliminates the need of manual input and administration
         for most of the recruitment tasks, allowing recruiters to get all data
         they need while building and sustaining profitable relationships.
Logo with slogan
The slogan here is simply defining the brand name, so the character itself is not used in this form.
Logo with slogan description

The slogan is used here for explaining the brand name meaning and purpose in the absence of the character.
Although the word HireDroid is explanatory enough, one might not get a direct idea about what it indicates until he
reads the slogan.
Logo with character
In this form the character is used to define the brand along with the brand name "HireDroid".
The slogan is not used here, as the name and character together are consistent enough.


                                                                                    Vertical image




                       Horizontal image
Logo with character description

  1-   A droid is a robot that does a certain task or amount of tasks in automated manner, with almost no
       manual supervision. As we agreed before that our recruitment system is an automated web application
       that handles most of recruitment process tasks. That's the main point
       regarding the droid character.

  2-   We choose the Triangular shape to be the main structure for the
       droid, as our application consists of three main parts interconnected
       through the system application, which are Companies, Visa agents,
       and Candidates. The Triangle is constructed of three points connected
       to each other, which implies the same structure of our system.

  3-   The droid hands, also got the triangle shape, got a trimmed mass at
       the middle, which implies strength, so close to the idea of Bobbie's
       muscles. A strong droid can handle touch tasks, along with the
       inverted triangle as the head gives the impression of smartness as our
       robot got a big brain!

  4-   The Large triangular feet, indicates stability and authority, and that the system is constructed on a
       stable base. "HireDroid system has a stable structural and operational base."
Logo Vertical Background
                         Positive          Reversed




           Transparent              Blue              Gray
Logo Horizontal Background

                        Positive          Reversed




          Transparent              Blue              Gray
Logo Tagline
                                                                                        With character
The brand mark should always be placed at a distance of "H" letter
from all sides as shown.



                      With slogan


                                                                     Vertical image




                                                                     Horizontal image
Logo Usage


In the website:
 The brand mark will be used mainly, with the character as a support,
and the slogan will be present wherever the character is hidden. The
droid character will be manipulated throughout the website with different
indications.




For other supporting extensions:
The brand mark will appear with the character concurrently without the
slogan.
Color Palette Main colors
Blue: Indicates Authority,
                                 Main logo       Visa agents      Candidates
Confidence, Dignity,
                                    and
Establishment, Power,
                                 companies
Success, Security and
Trustworthiness. It can be
seen extensively in official
logos and main pages of            #0094dc          #32c800          #ff9900        #575756           #ffffff
distinctive companies.           R0 G148 B220     R50 G200 B0     R255 G153 B0    R87 G87 B86    R255 G255 B255
                                 C77 M29 Y0 K0   C70 M0 Y100 K0   C0 M48 Y93 K0   C0 M0 Y0 K80     C0 M0 Y0 K0

Green:
Indicates Experience, Money,
Nature, Renewal and
Tranquility, and it's a widely
used color in national flags
and representations in gulf
area.

Orange: Indicates
Affordability, Creativity,
Enthusiasm, and
Youthfulness. A perfect color
to describe competence and skillfulness.
Color Palette Supporting colors
These are the only four color options for HireDroid.
Typography Website, Logo and Extensions

Font sizes are consists of three levels:

                       Level 1 - Head line 2 (18 px)
                       Level 2 - Head line 3 (14 px)
                       Level 3 - Paragraph (10 px)

Website font:
Font name: (Verdana)
Head line color: (#0094dc)
Paragraph color: (#575756)


Logo fonts:
Fonts name: Swatch it – Tahoma.


Extensions:
Swatch it, Verdana, Tahoma and Arial fonts using in supporting elements and printable materials.
Shapes and Patterns


            Shapes    Pattern
Printable Materials Letterhead
Printable Materials Envelopes and Business card
                                                  Business card



                Envelope




                                        Front
                                        Back
HireDroid brand guidelines v1

HireDroid brand guidelines v1

  • 2.
    TABLE OF CONTENTS Vision 3 Logo 5 - Description 6 - Background 10 - Tagline 12 - Usage 13 Color Palette 14 - Main colors 15 - Supporting colors 16 Typography 17 - Website, Logo and Extensions 18 Shapes and Patterns 19 Printable Materials 21 - Letterhead 22 - Envelopes and Business card 23
  • 4.
    Vision Our vision for recruitment industry is that recruitment is not only about administration, it's more about relationships management. Our recruitment system automates and simplifies the recruitment process. It eliminates the need of manual input and administration for most of the recruitment tasks, allowing recruiters to get all data they need while building and sustaining profitable relationships.
  • 6.
    Logo with slogan Theslogan here is simply defining the brand name, so the character itself is not used in this form.
  • 7.
    Logo with slogandescription The slogan is used here for explaining the brand name meaning and purpose in the absence of the character. Although the word HireDroid is explanatory enough, one might not get a direct idea about what it indicates until he reads the slogan.
  • 8.
    Logo with character Inthis form the character is used to define the brand along with the brand name "HireDroid". The slogan is not used here, as the name and character together are consistent enough. Vertical image Horizontal image
  • 9.
    Logo with characterdescription 1- A droid is a robot that does a certain task or amount of tasks in automated manner, with almost no manual supervision. As we agreed before that our recruitment system is an automated web application that handles most of recruitment process tasks. That's the main point regarding the droid character. 2- We choose the Triangular shape to be the main structure for the droid, as our application consists of three main parts interconnected through the system application, which are Companies, Visa agents, and Candidates. The Triangle is constructed of three points connected to each other, which implies the same structure of our system. 3- The droid hands, also got the triangle shape, got a trimmed mass at the middle, which implies strength, so close to the idea of Bobbie's muscles. A strong droid can handle touch tasks, along with the inverted triangle as the head gives the impression of smartness as our robot got a big brain! 4- The Large triangular feet, indicates stability and authority, and that the system is constructed on a stable base. "HireDroid system has a stable structural and operational base."
  • 10.
    Logo Vertical Background Positive Reversed Transparent Blue Gray
  • 11.
    Logo Horizontal Background Positive Reversed Transparent Blue Gray
  • 12.
    Logo Tagline With character The brand mark should always be placed at a distance of "H" letter from all sides as shown. With slogan Vertical image Horizontal image
  • 13.
    Logo Usage In thewebsite: The brand mark will be used mainly, with the character as a support, and the slogan will be present wherever the character is hidden. The droid character will be manipulated throughout the website with different indications. For other supporting extensions: The brand mark will appear with the character concurrently without the slogan.
  • 15.
    Color Palette Maincolors Blue: Indicates Authority, Main logo Visa agents Candidates Confidence, Dignity, and Establishment, Power, companies Success, Security and Trustworthiness. It can be seen extensively in official logos and main pages of #0094dc #32c800 #ff9900 #575756 #ffffff distinctive companies. R0 G148 B220 R50 G200 B0 R255 G153 B0 R87 G87 B86 R255 G255 B255 C77 M29 Y0 K0 C70 M0 Y100 K0 C0 M48 Y93 K0 C0 M0 Y0 K80 C0 M0 Y0 K0 Green: Indicates Experience, Money, Nature, Renewal and Tranquility, and it's a widely used color in national flags and representations in gulf area. Orange: Indicates Affordability, Creativity, Enthusiasm, and Youthfulness. A perfect color to describe competence and skillfulness.
  • 16.
    Color Palette Supportingcolors These are the only four color options for HireDroid.
  • 18.
    Typography Website, Logoand Extensions Font sizes are consists of three levels: Level 1 - Head line 2 (18 px) Level 2 - Head line 3 (14 px) Level 3 - Paragraph (10 px) Website font: Font name: (Verdana) Head line color: (#0094dc) Paragraph color: (#575756) Logo fonts: Fonts name: Swatch it – Tahoma. Extensions: Swatch it, Verdana, Tahoma and Arial fonts using in supporting elements and printable materials.
  • 20.
    Shapes and Patterns Shapes Pattern
  • 22.
  • 23.
    Printable Materials Envelopesand Business card Business card Envelope Front Back