SlideShare a Scribd company logo
The logo concept draws inspiration from the company's commitment to providing high-quality cleaning products
while instilling a sense of safety and security in its audience.
Taking this into account, three elements were chosen to create the shape of the logo.
The incorporation of water, gives a sense of cleanliness and security.
Nature conveys the company's focus on creating a calming and reliable feeling in our consumers’ mind.
The Sun evokes a sense of warmth and cleanliness, aligning with the company's goal of providing products that
create a refreshing  hygienic environment.
Sun
Nature
Water
Water Sun
+
+
=
=
Nature
The colors inspired from nature will help create a soothing and secure feeling in our consumers’
subconscious. This will create a sense of trust within our customers.
Logo Concept Breakdown
BASAHUNDHARA TOILETRIES INFINITY
Logo Concept Breakdown
Bashundhara Toiletries Logo Guideline 2024
English
Horizontal Vertical
Bengali
Horizontal Vertical
Logo Flat Version
Horizontal Vertical
Single Color
Horizontal Vertical
Greyscale
Logo Clear Space
Use the “T” in Toiletries from the logo as a guideline for the logo clear space.
Logo Size
80 px
300 px
MAXIMUM
MINIMUM
The minimum height of the logo is 80 pixels, and the maximum size of the logo
should not be more than 40% of the layout
Cannot change the transparency of the logo
Do not use different colors Do not use different colors Do not rotate the logo
Do not use any borders around the logo Do not outline logotype Do not put the logo on similar color backgrounds
Use the one provided in the next slide
Do not distort the logo Do not put drop shadows or any other effects
Logo Don’ts
In situations where the logo color matches the background,
use the following logos with border.
Logo Border
Horizontal Vertical
Logo Placement
Logo Collaboration
For digital layouts of 1 : 1 ratio, use the vertical logo for the bottom right position
and use the horizontal logo for the top left position.
For layouts of 16 : 9 ratio, use the horizontal logo for the top or bottom left position.
4bb9e8 6dbc45 ffc309
Hex Code
R 75
G 185
B 232
C
M
Y
K
R 109
G 188
B 69
R 255
G 195
B 0
61
0
0
0
C
M
Y
K
C
M
Y
K
61
0
100
0
0
24
100
0
English (Primary)
English (Secondary)
Acumin Variable Concept
Roboto
   
­€‚ƒ„ †‡ˆ‰Š‹ŒŽ‘
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr
Ss Tt Uu Vv Ww Xx Yy Zz
Bengali (Primary) Li Alinur Showpnopuri
অ আ ই ঈ উ ঊ ঋ এ ঐ ও ঔ
ক খ গ ঘ ঙ চ ছ জ ঝ ঞ ট ঠ ড ঢ ণ ত থ দ ধ ন প ফ ব ভ ম য র ল
শ ষ স হ ড় ঢ় য় ৎ ং ঃ
ঁ
Bashundhara Toiletries Logo Guideline 2024
The logo has a lot of freedom when it comes to watermark. The
placement  cropping of the logo can be changed according to
the layout, keeping a soothing and fluid environment where the
logo becomes a part of the design.
In situations where the
watermark conflicts with
the logo, it is always best
to place the logo diagonal
to the logo.
Bashundhara Toiletries Logo Guideline 2024
Bashundhara Toiletries Logo Guideline 2024
Bashundhara Toiletries Logo Guideline 2024
Bashundhara Toiletries Logo Guideline 2024
Bashundhara Toiletries Logo Guideline 2024
Bashundhara Toiletries Logo Guideline 2024
Bashundhara Toiletries Logo Guideline 2024
Bashundhara Toiletries Logo Guideline 2024
Bashundhara Toiletries Logo Guideline 2024
Bashundhara Toiletries Logo Guideline 2024

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Bashundhara Toiletries Logo Guideline 2024

  • 1. The logo concept draws inspiration from the company's commitment to providing high-quality cleaning products while instilling a sense of safety and security in its audience. Taking this into account, three elements were chosen to create the shape of the logo. The incorporation of water, gives a sense of cleanliness and security. Nature conveys the company's focus on creating a calming and reliable feeling in our consumers’ mind. The Sun evokes a sense of warmth and cleanliness, aligning with the company's goal of providing products that create a refreshing hygienic environment. Sun Nature Water
  • 2. Water Sun + + = = Nature The colors inspired from nature will help create a soothing and secure feeling in our consumers’ subconscious. This will create a sense of trust within our customers. Logo Concept Breakdown
  • 10. Logo Clear Space Use the “T” in Toiletries from the logo as a guideline for the logo clear space.
  • 11. Logo Size 80 px 300 px MAXIMUM MINIMUM The minimum height of the logo is 80 pixels, and the maximum size of the logo should not be more than 40% of the layout
  • 12. Cannot change the transparency of the logo Do not use different colors Do not use different colors Do not rotate the logo Do not use any borders around the logo Do not outline logotype Do not put the logo on similar color backgrounds Use the one provided in the next slide Do not distort the logo Do not put drop shadows or any other effects Logo Don’ts
  • 13. In situations where the logo color matches the background, use the following logos with border. Logo Border Horizontal Vertical
  • 16. For digital layouts of 1 : 1 ratio, use the vertical logo for the bottom right position and use the horizontal logo for the top left position.
  • 17. For layouts of 16 : 9 ratio, use the horizontal logo for the top or bottom left position.
  • 18. 4bb9e8 6dbc45 ffc309 Hex Code R 75 G 185 B 232 C M Y K R 109 G 188 B 69 R 255 G 195 B 0 61 0 0 0 C M Y K C M Y K 61 0 100 0 0 24 100 0
  • 19. English (Primary) English (Secondary) Acumin Variable Concept Roboto  ­€‚ƒ„ †‡ˆ‰Š‹ŒŽ‘ Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Bengali (Primary) Li Alinur Showpnopuri অ আ ই ঈ উ ঊ ঋ এ ঐ ও ঔ ক খ গ ঘ ঙ চ ছ জ ঝ ঞ ট ঠ ড ঢ ণ ত থ দ ধ ন প ফ ব ভ ম য র ল শ ষ স হ ড় ঢ় য় ৎ ং ঃ ঁ
  • 21. The logo has a lot of freedom when it comes to watermark. The placement cropping of the logo can be changed according to the layout, keeping a soothing and fluid environment where the logo becomes a part of the design.
  • 22. In situations where the watermark conflicts with the logo, it is always best to place the logo diagonal to the logo.