Windows 7 – Online Launch Campaign         08 November, 2010
Real AchieversSEVEN days, Seven people, Seven storiesWindonw 7 is a tool that enables you to achieve, It can be personal, ...
Our People will spontaneously act in ouronline / TV campaign,and should have the following profiles.
The Architect
The Businessman
The Designer
The Gamer
The IT Manager
The Photographer
The Teacher
Each one of these people will receive a task to finish, and this will              be their achievement with windows 7
Online, Viral, & Social Networking
Teaser BannerBanner Message: What can you achieve in SEVEN days?                 The Banner takes you to a micro site
SEVEN DAYS, SEVEN ACHIEVERS:                      This site reveals the profiles of the heroes, their tasks, and social   ...
Information & Links Channeled through the site
Thank You
Windows7
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Windows7

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Microsoft Launches their Microsoft 7 through an online campaign in Saudi Arabia. This is the presentation that sold the concept.

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Windows7

  1. 1. Windows 7 – Online Launch Campaign 08 November, 2010
  2. 2. Real AchieversSEVEN days, Seven people, Seven storiesWindonw 7 is a tool that enables you to achieve, It can be personal, professional etc…But how do we convince the public?Through real recommendation, and real examples from real peopleIn this campaign we will use real,influential, creative, SOCIABLE people. We’ll givethem the chance to try windows 7 through an optimized computer according to theirneeds, and we film their experience, their honesty, and their originality.Being social in nature, we will rely on their word of mouth, especially since they will beconnected to the world, with our state of the art tools.
  3. 3. Our People will spontaneously act in ouronline / TV campaign,and should have the following profiles.
  4. 4. The Architect
  5. 5. The Businessman
  6. 6. The Designer
  7. 7. The Gamer
  8. 8. The IT Manager
  9. 9. The Photographer
  10. 10. The Teacher
  11. 11. Each one of these people will receive a task to finish, and this will be their achievement with windows 7
  12. 12. Online, Viral, & Social Networking
  13. 13. Teaser BannerBanner Message: What can you achieve in SEVEN days? The Banner takes you to a micro site
  14. 14. SEVEN DAYS, SEVEN ACHIEVERS: This site reveals the profiles of the heroes, their tasks, and social channels. It explains what the whole campaign is about. The Purpose is to show how real people achieve with windows 7Revealer, Micro site, and information channel
  15. 15. Information & Links Channeled through the site
  16. 16. Thank You

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