Windows 7 – Online Launch Campaign 08 November, 2010
Real AchieversSEVEN days, Seven people, Seven storiesWindonw 7 is a tool that enables you to achieve, It can be personal, professional etc…But how do we convince the public?Through real recommendation, and real examples from real peopleIn this campaign we will use real,influential, creative, SOCIABLE people. We’ll givethem the chance to try windows 7 through an optimized computer according to theirneeds, and we film their experience, their honesty, and their originality.Being social in nature, we will rely on their word of mouth, especially since they will beconnected to the world, with our state of the art tools.
Our People will spontaneously act in ouronline / TV campaign,and should have the following profiles.
Teaser BannerBanner Message: What can you achieve in SEVEN days? The Banner takes you to a micro site
SEVEN DAYS, SEVEN ACHIEVERS: This site reveals the profiles of the heroes, their tasks, and social channels. It explains what the whole campaign is about. The Purpose is to show how real people achieve with windows 7Revealer, Micro site, and information channel
Information & Links Channeled through the site