SlideShare a Scribd company logo
1 of 25
Instagram 
best-practices 
for brands [and how you can do even better]
in numbers 
200 million monthly active user 
20 billion photos shared in total 
1.6 billion likes and 
60 million photos shared everyday
75% joined Instagram 
leading brands already
Most popular 
brand on 
Instagram
See how nike 
use Instagram
Beautifully shot landscapes 
People using the product in 
context 
the kind of real-life-and-in-the- 
moment feeling that 
Instagram is all about
nike understand 
the psychology of Instagram
Starbucks 
re-sharing 
user photos 
by its fans in 
Instagram
engagement 
Trust
But is that enough?
Understanding 
the power of 
community 
and influencers
Community
It’s not a question 
of paying your way 
into the community
That’s 
the problem 
with ”buzzer”
The reason companies 
pay buzzers is because 
they don’t have any 
other common interest 
other than money
relationship based 
purely on monetary 
reason is never healthy
Within each community 
there are 
leading influencers
CREATIVE 
CAMPAIGN 
Self content 
creation
NEED RECOGNITION 
CURIOSITY
informative 
content endorsement
These influencers are 
simply people who have 
figured out how to gain 
popularity on Instagram
But 
which 
influencer 
is right for you?
Interested in getting 
more detail?
Get in 
touch 
with 
us hello@empathic.marketing 
http://empathic.marketing

More Related Content

Similar to Instagram Best Practices For Brands

Influencer 2.0: How To Amplify and Convert The Customers That Really Matter
Influencer 2.0: How To Amplify and Convert The Customers That Really MatterInfluencer 2.0: How To Amplify and Convert The Customers That Really Matter
Influencer 2.0: How To Amplify and Convert The Customers That Really MatterAlex Frias
 
Digital marketing DIGEST 1
Digital marketing DIGEST 1Digital marketing DIGEST 1
Digital marketing DIGEST 1OmkarNagwekar
 
Fast, Simple, Beautiful: What Instagram brings to marketing
Fast, Simple, Beautiful:  What Instagram brings to marketingFast, Simple, Beautiful:  What Instagram brings to marketing
Fast, Simple, Beautiful: What Instagram brings to marketingEdward Kitchingman
 
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...Octoly
 
7 Nonprofit Social Media Trends Taking Over 2018
7 Nonprofit Social Media Trends Taking Over 20187 Nonprofit Social Media Trends Taking Over 2018
7 Nonprofit Social Media Trends Taking Over 2018Donorbox
 
Super Charge Social Commerce with SocialRoot + Shop The Feed by Kiere Media
Super Charge Social Commerce with SocialRoot + Shop The Feed by Kiere Media Super Charge Social Commerce with SocialRoot + Shop The Feed by Kiere Media
Super Charge Social Commerce with SocialRoot + Shop The Feed by Kiere Media Elizabeth Wahler
 
How to Use Gaming Mechanics for Marketing
How to Use Gaming Mechanics for MarketingHow to Use Gaming Mechanics for Marketing
How to Use Gaming Mechanics for MarketingOur Social Times
 
Social Media Questions
Social Media QuestionsSocial Media Questions
Social Media Questionsadverteaze.com
 
Webinar: How Social Analytics Grow Brand Loyalty
Webinar: How Social Analytics Grow Brand LoyaltyWebinar: How Social Analytics Grow Brand Loyalty
Webinar: How Social Analytics Grow Brand LoyaltyNetBase Solutions Inc.
 
Influencer Marketing
Influencer MarketingInfluencer Marketing
Influencer MarketingKaitlynEby1
 
Influencer Marketing & SEO
Influencer Marketing & SEO Influencer Marketing & SEO
Influencer Marketing & SEO Boostability
 
Social Media Marketing with PINTEREST
Social Media Marketing with PINTERESTSocial Media Marketing with PINTEREST
Social Media Marketing with PINTERESTMichelle Morton
 
What's a Micro Influencer and why should you care?
What's a Micro Influencer and why should you care?What's a Micro Influencer and why should you care?
What's a Micro Influencer and why should you care?Vista Public Relations
 
Social Media Marketing & New Age Communication
Social Media Marketing & New Age CommunicationSocial Media Marketing & New Age Communication
Social Media Marketing & New Age CommunicationSaurabh Pandey
 
Facebook Strategies: Media-Mosaic
Facebook Strategies: Media-Mosaic Facebook Strategies: Media-Mosaic
Facebook Strategies: Media-Mosaic Media-Mosaic
 
Buy Social Instashop - buysoci.al
Buy Social Instashop - buysoci.alBuy Social Instashop - buysoci.al
Buy Social Instashop - buysoci.alBuySoci.al
 

Similar to Instagram Best Practices For Brands (20)

Influencer 2.0: How To Amplify and Convert The Customers That Really Matter
Influencer 2.0: How To Amplify and Convert The Customers That Really MatterInfluencer 2.0: How To Amplify and Convert The Customers That Really Matter
Influencer 2.0: How To Amplify and Convert The Customers That Really Matter
 
Digital marketing DIGEST 1
Digital marketing DIGEST 1Digital marketing DIGEST 1
Digital marketing DIGEST 1
 
Fast, Simple, Beautiful: What Instagram brings to marketing
Fast, Simple, Beautiful:  What Instagram brings to marketingFast, Simple, Beautiful:  What Instagram brings to marketing
Fast, Simple, Beautiful: What Instagram brings to marketing
 
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...
 
7 Nonprofit Social Media Trends Taking Over 2018
7 Nonprofit Social Media Trends Taking Over 20187 Nonprofit Social Media Trends Taking Over 2018
7 Nonprofit Social Media Trends Taking Over 2018
 
Super Charge Social Commerce with SocialRoot + Shop The Feed by Kiere Media
Super Charge Social Commerce with SocialRoot + Shop The Feed by Kiere Media Super Charge Social Commerce with SocialRoot + Shop The Feed by Kiere Media
Super Charge Social Commerce with SocialRoot + Shop The Feed by Kiere Media
 
How to Use Gaming Mechanics for Marketing
How to Use Gaming Mechanics for MarketingHow to Use Gaming Mechanics for Marketing
How to Use Gaming Mechanics for Marketing
 
Social Media Questions
Social Media QuestionsSocial Media Questions
Social Media Questions
 
Webinar: How Social Analytics Grow Brand Loyalty
Webinar: How Social Analytics Grow Brand LoyaltyWebinar: How Social Analytics Grow Brand Loyalty
Webinar: How Social Analytics Grow Brand Loyalty
 
Influencer Marketing
Influencer MarketingInfluencer Marketing
Influencer Marketing
 
Influencer Marketing & SEO
Influencer Marketing & SEO Influencer Marketing & SEO
Influencer Marketing & SEO
 
Social Media Marketing with PINTEREST
Social Media Marketing with PINTERESTSocial Media Marketing with PINTEREST
Social Media Marketing with PINTEREST
 
Jab jab jab right hook
Jab jab jab  right hookJab jab jab  right hook
Jab jab jab right hook
 
Social Network Marketing, Be in to be In!
Social Network Marketing, Be in to be In!Social Network Marketing, Be in to be In!
Social Network Marketing, Be in to be In!
 
What's a Micro Influencer and why should you care?
What's a Micro Influencer and why should you care?What's a Micro Influencer and why should you care?
What's a Micro Influencer and why should you care?
 
Social Media Marketing & New Age Communication
Social Media Marketing & New Age CommunicationSocial Media Marketing & New Age Communication
Social Media Marketing & New Age Communication
 
Calisocialmarketing
CalisocialmarketingCalisocialmarketing
Calisocialmarketing
 
Facebook Strategies: Media-Mosaic
Facebook Strategies: Media-Mosaic Facebook Strategies: Media-Mosaic
Facebook Strategies: Media-Mosaic
 
Buy Social Instashop - buysoci.al
Buy Social Instashop - buysoci.alBuy Social Instashop - buysoci.al
Buy Social Instashop - buysoci.al
 
Kiwi agency_eng.pdf
Kiwi agency_eng.pdfKiwi agency_eng.pdf
Kiwi agency_eng.pdf
 

More from Andika Dewanto

The Real Reason Why Kids Aren't Saving (In Your Bank)
The Real Reason Why Kids Aren't Saving (In Your Bank)The Real Reason Why Kids Aren't Saving (In Your Bank)
The Real Reason Why Kids Aren't Saving (In Your Bank)Andika Dewanto
 
The Shift: From PC to Mobile
The Shift: From PC to MobileThe Shift: From PC to Mobile
The Shift: From PC to MobileAndika Dewanto
 
Why you have to invest in digital marketing
Why you have to invest in digital marketingWhy you have to invest in digital marketing
Why you have to invest in digital marketingAndika Dewanto
 
Anak Muda Indonesia dan Tren Video
Anak Muda Indonesia dan Tren VideoAnak Muda Indonesia dan Tren Video
Anak Muda Indonesia dan Tren VideoAndika Dewanto
 
3 Ciri Social Manager Salah Kaprah Menggunakan Social Media
3 Ciri Social Manager Salah Kaprah Menggunakan Social Media3 Ciri Social Manager Salah Kaprah Menggunakan Social Media
3 Ciri Social Manager Salah Kaprah Menggunakan Social MediaAndika Dewanto
 
WHY M-BANKING FAILS AND HOW TO FIX IT
WHY M-BANKING FAILS AND HOW TO FIX ITWHY M-BANKING FAILS AND HOW TO FIX IT
WHY M-BANKING FAILS AND HOW TO FIX ITAndika Dewanto
 

More from Andika Dewanto (6)

The Real Reason Why Kids Aren't Saving (In Your Bank)
The Real Reason Why Kids Aren't Saving (In Your Bank)The Real Reason Why Kids Aren't Saving (In Your Bank)
The Real Reason Why Kids Aren't Saving (In Your Bank)
 
The Shift: From PC to Mobile
The Shift: From PC to MobileThe Shift: From PC to Mobile
The Shift: From PC to Mobile
 
Why you have to invest in digital marketing
Why you have to invest in digital marketingWhy you have to invest in digital marketing
Why you have to invest in digital marketing
 
Anak Muda Indonesia dan Tren Video
Anak Muda Indonesia dan Tren VideoAnak Muda Indonesia dan Tren Video
Anak Muda Indonesia dan Tren Video
 
3 Ciri Social Manager Salah Kaprah Menggunakan Social Media
3 Ciri Social Manager Salah Kaprah Menggunakan Social Media3 Ciri Social Manager Salah Kaprah Menggunakan Social Media
3 Ciri Social Manager Salah Kaprah Menggunakan Social Media
 
WHY M-BANKING FAILS AND HOW TO FIX IT
WHY M-BANKING FAILS AND HOW TO FIX ITWHY M-BANKING FAILS AND HOW TO FIX IT
WHY M-BANKING FAILS AND HOW TO FIX IT
 

Recently uploaded

Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfVWO
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024CIO Business World
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfHigher Education Marketing
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
 
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRlizamodels9
 
Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxGeorgeCulica
 
What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?Partnercademy
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...sowmyrao14
 
Understanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guideUnderstanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guidePartnercademy
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFarrel Brest
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligenceHinde Lamrani
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)DEVARAJV16
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignnersmuntasibkhan58
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...Ahrefs
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMagdalena Kulisz
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfCIO Business World
 

Recently uploaded (20)

Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdf
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
 
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdf
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar C
 
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
 
Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptx
 
What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...
 
Understanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guideUnderstanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guide
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview Assignment
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligence
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignners
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdf
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
 

Instagram Best Practices For Brands