Bangalore 2005

                 henryjacob.com
Who I Am
www.henryjacob.com

What I Do
www.designdrivendevelopment.org




                                  henryjacob.com
If life is journey then ...




                              henryjacob.com
Business is hiking.




                      henryjacob.com
It’s our constant endeavor to
achieve competitive advantage
    by adding more value to
         our customers



                          henryjacob.com
Quality
Invention                            Support

            Technology




                                   henryjacob.com
Awesome Experience
Brand Building
                                   Customer Satisfaction
           Customer Relationship




                                            henryjacob.com
Quality
Invention                  QA         Support
  R&D                     ISO      Service Centers
            Technology    CMM       Call Centers
               R&D




                                      henryjacob.com
Awesome Experience
Brand Building                 Great Offices
   Values                           Customer Satisfaction
     Ads                             What customer want
            Customer Relationship
                   CRM




                                             henryjacob.com
New Mountains
Reinventing Old Once




                       henryjacob.com
“The needs and expectations of our customers
have changed. The dynamics of the competitive
landscape have changed. The pace of innovation
across all of the businesses in which we compete
has changed. Sony, too, must change.''
-Sir Howard Stringer, CEO, Sony
on first memo to Sony employees.



                                      henryjacob.com
For dozens of kilometers, we all gazed out
the window, marveling at the beauty. Then,
within a few minutes, we started ignoring
the cows. The new cows were just like the
old cows, and what was once amazing was
now common. Worse than common: It was
boring.


                                  henryjacob.com
henryjacob.com
“The ‘surplus society’ has a surplus of similar
companies, employing similar people, with
similar educational backgrounds, coming up
with similar ideas, producing similar things,
with similar prices and similar quality.”

Kjell Nordström and Jonas Ridderstråle, Funky Business




                                           henryjacob.com
unique now …or never.




                        henryjacob.com
The market demands something unique from
companies. Customers want to be surprised and
enriched, otherwise they will go elsewhere.

Employees demand the same. They want to be part of
something unique on the mental level. They want to
understand the brand and be proud of it. Otherwise they
will find a new employer.




                                            henryjacob.com
Become Unique




                henryjacob.com
Agriculture Age (farmers)
Industrial Age (factory workers)
Information Age (knowledge workers)
Creative Age (creators and empathizers)

Source: Dan Pink, A Whole New Mind




                                     henryjacob.com
"The Creative Age is
a wide-open game."
- Richard Florida, The Rise of the
Creative Class



                                     henryjacob.com
“the rules are
completely different”


                 henryjacob.com
Henry’s Rule #1:
Share your secrets


                     henryjacob.com
Henry’s Rule #2:
The more you share,
the more you get

                  henryjacob.com
Become Unique

        Creative Age




                       henryjacob.com
"We’re getting better at [ISO, CMM, Six
Sigma] every day. But we really need to
think about the customer’s profitability.
Are customers’ bottom lines really
benefiting from what we provide them?“
- Bob Nardelli, GE Power Systems



                                 henryjacob.com
Satisfying customer alone is
not enough




                        henryjacob.com
Customer Satisfaction to
Customer Success
Dream fulfillment


                       henryjacob.com
“A dream is a complete moment in the life of a client.
Important experiences that tempt the client to commit
substantial resources. The essence of the desires of the
consumer. The opportunity to help clients become what
they want to be.” —Gian Luigi Longinotti-Buitoni
                                            henryjacob.com
Why someone has to invest
so much of money, effort
and time?


                      henryjacob.com
Making money by changing
things




                     henryjacob.com
Dream fulfillment
Become Unique

        Creative Age




                                    henryjacob.com
Product - Sellable Product
Project - Useful and Usable Tool




                                   henryjacob.com
henryjacob.com
henryjacob.com
henryjacob.com
A good system should eliminate
existing tasks (wherever it's
possible), speedup the tasks with
efficiency, save money, save time,
and make people fall in love.


                             henryjacob.com
software development is
  not just about coding

                   henryjacob.com
Can you imagine Windows
     without mouse?




                  henryjacob.com
Dream fulfillment
Become Unique

                         Design-fullness
        Creative Age




                                           henryjacob.com
People
Technology
Process


             henryjacob.com
Building great software is easy:
build a great team and they'll
make the software for you..



                          henryjacob.com
Behind every successful person there is
 
Freedom of thoughts
Drive to go beyond limits
An inspiring employer
 
- Job Ad of Anand Automotive Systems



                                     henryjacob.com
EVP = Challenge + professional
growth + respect + satisfaction
+ opportunity + reward
Ed Michaels et al., The War for Talent




                                         henryjacob.com
Dream. Design. Talent. Brand.

Inspiring Employer
                         henryjacob.com
Dream fulfillment Inspiring Employer
Become Unique

                         Design-fullness
        Creative Age




                                             henryjacob.com
The practices of the software engineering
community have changed very little over
the last 30 years, and the mistakes being
made then are still being made today.




                                 henryjacob.com
CMM: The Emperor Has No
Clothes!



                  henryjacob.com
henryjacob.com
Dream fulfillment Inspiring Employer
Become Unique
                                               Process
                         Design-fullness
        Creative Age




                                             henryjacob.com
Dream fulfillment Inspiring Employer
Become Unique
                                               Process
                         Design-fullness
        Creative Age




                                             henryjacob.com
"Beware of the tyranny of making Small
Changes to Small Things. Rather, make
Big Changes to Big Things." - Roger
Enrico, former Chairman, PepsiCo




                               henryjacob.com
Innovation &
Research
Wow Projects
Use I&R as a
sales tool
Create stories
         henryjacob.com
Create &
Support
Communities
Open Source
Open Content
Blog
Organize
Events     henryjacob.com
Strategy &
Process
Consulting
Firm
Bring Passion
Be Proactive

        henryjacob.com
Focus on
Design
Design Driven
Development
Build Design
Expertise

           henryjacob.com
Reimagine HR
               Become a
               Silicon Valley
               (economic
               opportunity, energy,
               excitement and
               culture)
Dream. Design. Talent. Brand.
               Make them
               feel important
                            henryjacob.com
Follow the
process which
works.

D3
SCRUM
XP


        henryjacob.com
“If you don’t like
change, you’re
going to like
irrelevance even
less.”
General Eric Shinseki,
Chief of Staff. U. S. Army



              henryjacob.com
The best time to plant a tree was
twenty years ago. The second best
time, is today. --Chinese Proverb
                               henryjacob.com
Who I Am
www.henryjacob.com

What I Do
www.designdrivendevelopment.org




                                  henryjacob.com

Hike The Rockies