The document discusses several key points about software development. It notes that software development involves more than just coding, and that developing software for machines versus humans involves different challenges. It also discusses that products like the iPod involve more than just the device itself, including supporting software and services. The document advocates for design that hides technology from users, and notes that while free software is important, other non-monetary factors like user experience are also critical for success.

1. FOSS.IN BANGALORE 2005
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3. Linux. Apache. MySQL. PHP.
JBOSS. Tomcat. Hibernate.
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5. Engineering Business
Design
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8. Even our life is dominated by programs.
We think, design, write, test, debug, fix,
refactor, and throw.
Sometime, we fight with it.
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9. #1 Software development is
not just about coding
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10. Mighty Mouse
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11. #2 Developing software for
machines and human, are
two different problem.
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13. Emotion
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14. My Self. My Friend. My Brother. My Father
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16. Linux – Target Segments
Information Systems (Kiosk)
Transaction Workers
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17. #3 IPod is not just IPod.
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19. IPod – The Whole Product
IPod
ITunes
Music
Podcosting, Accessories
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20. The Whole Product
Generic Product
Expected Product
Augmented Product
Potential Product
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21. Linux – The Whole Product
Desktop OS
Basic Solutions & Support
Developer Tools
Other Solutions
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22. Nike’s Sports Life
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23. Apple’s Digital Life
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24. #4 Good Design creates
Technology, also hides it.
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26. #5 Free is not enough.
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29. What you feel is more
important, than how much
you pay.
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31. Business of Open Source
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32. Integrated marketing effort
for each targeted segment.
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33. Create compelling messages
and make them feel the
same.
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34. End of marketing as we know.
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35. Bloggers are bitch.
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38. Innovation
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39. Linux – Target Segments
Information Systems (Kiosk)
Transaction Workers
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40. The Whole Product
Generic Product
Expected Product
Augmented Product
Potential Product
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41. Apple’s Digital Life
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43. Engineering Business
Design
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44. www.henryjacob.com
henrydjacob@gmail.com
www.DesignDrivenDevelopment.org
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