Social Media for Job Search
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This document discusses networking and how social networks can help with job searching. It explains that networking is the number one way to get a new job and describes direct employer contact, informational interviews, and labour market information as key networking strategies. It then discusses three principles of social networks: contagion, connection, and homophily. Finally, it emphasizes that social networks like LinkedIn are important job searching tools that allow users to exchange knowledge and opportunities with their professional connections.
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Social Media for Job Search
- 2. WHAT IS HIDDEN MARKET WHY EMPLOYERS LIKE HIDDEN MARKET
- 3. HOW TO ACCESS HIDDEN MARKET
- 4. Networking is consistently cited as the NUMBER 1 way to get a new job Direct employer contact – cold calling & informational interviews Labour Market Information – unadvertised job resources
- 5. RESUME PORTFOLIO COVER LETTER NETWORKING INTERVIEW PREPARATION LABOUR MARKET INFORMATION CAREER EXPLORATION
- 9. 1. Contagion 2. Connection 3. Homophily
- 10. 1. CONTAGION: what flows across ties . •germs, money, violence, fashions •behaviour, emotions: obesity, happiness •ideas, information, etc.
- 11. HAPPY PEOPLE TEND TO BE CONNECTED TO ONE ANOTHER HAPPY UNHAPPY INTERMEDIATE THE BETTER CONNECTED ARE ONE’S FRIENDS AND FAMILY, THE MORE LIKELY ONE WILL ATTAIN HAPPINESS IN THE FUTURE (Dr.Christakis, MD,PhD, Harvard University)
- 12. The influence of actions ripples through networks 3 degrees (to and from your friends’ friends’ friends) You are affected by people you don’t even know! Photo by Taro Taylor
- 13. Stanley Milgram’s sidewalk experiment exploring the importance of reinforcement from multiple people Passersby were influenced in deciding to copy a behavior by the size of the crowd exhibiting it Photo by David Sim
- 14. TIES TO FAMILY, FRIENDS, CO-WORKERS WHO IS CONNECTED TO WHOM Photo by johntrainor, Flickr
- 15. 3. HOMOPHILY: the tendency to associate with people who resemble ourselves (“love of being alike”) For example: • By power • By age • By education • By social status
- 16. If you are connected to the right people, you may have opportunities to get jobs, participate in great projects, or other extra benefits. If you are connected to others you could be influenced to commit crimes or eat unhealthy food. POSITION MATTERS! Photos by Andyrob and alexik, Flickr
- 17. HIRING FROM HIRING AN UNKNOWN EMPLOYER WITHIN WHO BRINGS PROOF (PROMOTION) OF ABILITY FRIEND/BUSINESS AGENCY CONTACT • RECRUITERS ONLINE/NEWSPAPER • REFERRAL • SEARCH FIRMS ADVERTISEMENTS • JOB FAIR RESUME YOU
- 18. Information is directional (inbound and outbound ties) Reduces number of steps Creates cascade effect
- 19. EFFECTIVE AND UNDERUTILIZED REQUIRES MORE SELF- PREPARATION AND RESEARCH ON THE COMPANY CHANCE TO INTRODUCE YOURSELF TO POTENTIAL JOB OPENINGS OR CREATE NEW JOB OPPORTUNITIES
- 20. GATHER A LIST OF COMPANIES GATHER THE NAMES OF PEOPLE WHO HAVE THE POWER TO OFFER YOU A JOB PREPARE THE ELEVATOR SPEECH/SCRIPT ASK FOR THE INFORMATIONAL INTERVIEW/JOB INTERVIEW KEEP TRACK OF ALL CONTACT DETAILS
- 21. C CONTACTS WHO CAN HIRE B BRIDGE BUILDERS ANYONE YOU ALREADY KNOW YOU
- 22. EVENTS&PLACES PEOPLE: PROFESSIONAL FORMER COLLEAGUES MEETINGS, EXTENDED FAMILY CONFERENCES NEIGHBOURS JOB FAIRS FRIENDS VOLUNTEERING MEMBERS OF YOUR JOB FINDING SOCIAL CLUBS/GROUPS CLUBS/ERC SOCIAL NETWORK (FACEBOOK, LINKEDIN, AND OTHERS)
- 23. Stanley Milgram experiment showing that people are all connected by an average of six steps Photo by Dan Coulter It’s a small world after all
- 24. If we are connected to everyone by 6 degrees and influence those up to 3 degrees, then we can reach halfway to the whole world! Photo by Wonderworks, Flikr 12 3
- 25. Social networks seem to have so much power and influence over us… But remember: Social networks are not just about the influence other have over us, but also about the effect we have on others!
- 26. There have always been fears that each new form of technology will diminish good-old- fashioned means of maintaining friendships. But social networks have only grown stronger with the dawn of the telegraph, phone, and the internet! Photos by Alexander O'Neill, Johnny Jupiter Photo and vanz, Flickr
- 28. 83 % of employers will recruit in social networks this year 46% will spend more on social recruiting 36 % will spend less on job boards 80% review social profiles
- 29. LINKEDIN The world’s largest professional network LinkedIn helps you exchange knowledge, ideas and opportunities with your trusted contacts
- 30. LINKEDIN 1. SUBSTITUTE ON-LINE RESUME 2. PROFESSIONAL MARKETING TOOL /PORTFOLIO 3. JOB/ LABOUR MARKET RESEARCH TOOL 4. BUSINESS E-MAIL ADDRESS BOOK 5. PROFESSIONAL NETWORKING SITE
- 31. CAREER RESOURCES Working in Canada LINKEDIN Industry Canada(business directories)
Editor's Notes
- NETWORKING alone does not guarantee you a job! There are several keys to successful employmentsuch as: research on LMI, RESUME writing skills, working on your portfolio, interview preparation and active and expanded job search.FRAME OF MINDOBJECTIVE/GOALPORTFOLIOTIME-MANAGEMENTSELF-IMAGELIFE/WORK BALANCECOMMUNICATIONTELEPHONE/ONLINE/ E-MAIL ETIQUETTERESEARCH
- Networking is your formal and informal interconnections with other people. It can be personal - with friends, family and others you meet in an informal gatherings; it can be professional or business oriented – relationships you develop with co-workers, clients, vendors, AND SO ON.
- Since the beginning of human civilization, connections have shaped and aided our development as a race.Even the Bible refers to the strength of ties in passages like the Tower of Babylon and the story of Jericho.By joining together, humans are able to accomplish feats otherwise unimaginable, just like ants cooperate to make an ant hill.
- http://www.ted.com/speakers/nicholas_christakis.html A recent discovery made by social scientists at Harvard confirms that the more connected we are to others, the more happy we become. On this model, each dot represents an individual. The yellow ones are happy, and usually lie at the core of the network, connected to many other dots. The blue ones are unhappy, and lie at the branches, barely connected to anyone else. Thus, networking is not just useful when getting a job, but it also affects our active living, health and longevity.
- The concept of symmetry refers to balance or similarity between two sides, while asymmetry refers to a lack of balance. In social relationships, humans have a tendency toward symmetry or "homophily," which the Harvard Kennedy School defines as "the sociological phenomenon that people are more likely to form friends with others who are like them in race/ethnicity, social class, education, age, etc." When vast differences exist between friends, spouses or life partners or even business associates, the relationship might be defined as asymmetrical.Related Searches: PowerThe employer/employee relationship is asymmetrical in terms of power. Any relationship or social situation in which one person or group has authority over another is considered to be asymmetrical because the balance of power is more or less one-sided. The teacher/student relationship, especially in the early grades, is one example. Others include the parent/child, boss/employee and guard/prisoner relationships. In Western culture, the doctor/patient relationship can sometimes be perceived as asymmetrical, although patient rights guarantee that in actuality there is no imbalance..AgeLarge age differences create asymmetrical relationships. In Western culture, people tend to form relationships with those close to them in chronological age. A 25-year-old woman and her 68-year-old life partner are in an asymmetrical relationship in regard to age. When a man in his early 30s marries a 50-year-old woman, the relationship is asymmetrical as well as atypical in American society.Social StatusPeople typically socialize with others of similar social or professional status. A world-renowned neurosurgeon at a prestigious teaching hospital is likely to spend her leisure time socializing with other professionals rather than with a member of the hospital's janitorial staff, even though both might share an interest in art or rock climbing. If the surgeon strikes up a close friendship with the janitor, that relationship is considered asymmetrical in terms of social status (and very likely education and income, as well).EducationSimilarly, a marriage between a man with a doctorate and a woman who left school and entered the workforce after the 10th grade creates an asymmetrical social relationship because of the wide gap in their levels of education. If the highly educated spouse is also significantly older than the less educated spouse, the resulting relationship is asymmetrical on multiple levels.ConsiderationsThe symmetry or asymmetry of a relationship is not always easily defined, as multiple factors can come into play. For example, if the wife in the above example left school and entered the workforce because she is a brilliant, self-motivated autodidact (self-teacher) who has become fabulously successful in a respected commercial endeavor, the relationship is asymmetrical in terms of formal education, but symmetrical in terms of social status. Furthermore, lines between symmetrical and asymmetrical relationships blur when it comes to professions that are high in social status yet moderate to low in terms of income.Read more: What Is an Asymmetrical Social Relationship? | eHow.comhttp://www.ehow.com/info_8688449_asymmetrical-social-relationship.html#ixzz1gU4JbNU4
- Put yourself in the prospective employers’ frame of mind. Instead of spending most of our time applying to advertised positions, or seeking help of job agencies, we can take a shortcut. Networking allows us to get in contact with the employer in the shortest time possible.
- As I promised, we’re going to touch a bit on the cold calling techniques, because even though its not networking its not less effective in tapping into the hidden job market. However to be effective, you need to target very specific companies, which you can find using yellow pages, or websites such as Labor Market Information or local industry directories.
- The simple strategy of approach to cold calling consists of the following steps:You gather a list of companies, using LMIGather the names of people who have the power to offer you a jobGet prepared for the elevator speech or even memorize itDuring the call ask for the information interview, or if the opportunity comes, ask for the job interview. Keep track of all the contact details, so you don’t call the same person twice or can follow up later.GATHER A LIST OF COMPANIES, BY FOCUSING ON A SPECIFIC GEOGRAPHIC AREA, A SPECIFIC INDUSTRY, A RANKING, OR ANY OTHER METHOD
- So how do we network?This simplified model represents how networking can help you get in contact with your prospective employer. You communicate your job objective to the people you know, and in turn they discover additional connections, or bridges, to the contacts that can hire you.Speak with friends, colleagues, professional association members.You should speak with many people as you never know who they know and where the opportunities lie.
- NETWORKING IS HELPING TO GENERATE NEW JOB LEADS AND CONTACT EMPLOYERS. So how do you do it? Here is a list of places, events and people - you have to be constantly in contact with exchanging an information about your job objectives.
- This is a map of all the friend connections on Facebook. As you can see the whole World is one giant network. Imagine how tremendous an advantage you can get, if you utilize the power of this network in your job search and life. Today we are going to learn how to build your own online identity to enhance your visibility to employers!