This document outlines an event featuring several speakers who will discuss using data-driven insights to grow e-commerce revenue. The speakers include founders, directors, and heads of companies in marketing, e-commerce, and big data. They will provide actionable insights on how businesses can leverage micro and macro data as well as predictive analytics to personalize offers, prevent abandoned carts, and incorporate data-driven decision making. Common challenges cited include lack of resources, time, and understanding of data, as well as organizational culture.

2. Hidden Gems: Using
Data Driven Insights
to Grow Revenue

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Founder & CEO
Blue Acorn
kevin@blueacorn.com
Kevin Eichelberger

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Manager of Marketing Research
Bronto Software
jim.davidson@bronto.com
Jim Davidson

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Director of E-commerce
Blu Dot
mwodtke@BluDot.com
Mike Wodtke

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Director of Marketing
Optimizely
jodie@optimizely.com
Jodie Ellis

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Head of Big Data
eBay Inc.
tdomke@ebay.com
Tim Domke

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CEO
Granify, Inc.
jeff@granify.com
Jeff Lawrence

9. Our Goal: To deliver you
actionable insights on how you
can use data to grow eCommerce
revenue.

10. Big Data
“Big Data is the frontier of a
firm’s ability to store,
process, and access (SPA) all
of the data it needs to
operate, make decisions,
reduce risks, and serve
customers”
- Forrester

11. Micro vs. Macro Data
Micro:
- Individual user data
- Specific instances, sites,
or companies
- Segmented data
Macro:
- Market data
- Consumer indices
- Market trends

12. Predictive Use of Data
22% of online retailers
indicated they currently
leverage real-time user data
to grow revenue
- Personalization
- Targeted Offers
- Preventing abandoned carts

13. Interpreting & Using Data
Only 39% of online retailers
routinely gain insight from
analytics – Top 3 reasons why:
1. Lack of resources
2. Time required
3. Lack of understanding

14. Incorporating Data into an
Organization’s Decision
Process
What are the biggest challenges
for eCommerce marketers to
instill data into management’s
decision making process?
1. HIPPOs (Highest Paid Person
in the Organization)
2. Culture
3. Organizational structure

15. One Last Piece of Advice…

16. Q&A