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Hi Fashions




         Section S3 – Group 4
•Hi Fashions co wants to enter the knitwear Business in
domestic market with the help Great Lakes
•The objectives being:
   1.   Target Market : Delhi/Punjab/Haryana/Rajasthan
   2.   Target Market share :




•Monthly production capacities - 25Days & 2 Shifts:
 Great Lakes has to prepare a roll out plan for Hi Fashions
  keeping in mind their capacity constraints and profit
  maximization:

   Product Mix and product Line
   Sales Plan
   Expected Sales Turnover and gross contributions
   Recommended channel of distribution
The estimated sales for Apr12-Mar13( 16.40) is more than the
normal working capacity(12.96) of the factory , hence the factory
has to run 3 shifts from Apr 2012.

Assumption:
1. Company is ready to work in 3 shifts
2. Productivity is the same in all the shifts.
Pricing Structure
Product      Length      Depth
Line         •Teens      • T-Shirts – XL, L, M, S
                         • Vests – 80, 85, 90, 95,
• T-Shirts   • COMFI
                           100, 110
             • MACHO
• Vests                  • Briefs – XL, L, M, S
             • Naughty
• Briefs
Hi fashions   section s3 - group4

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Hi fashions section s3 - group4

  • 1. Hi Fashions Section S3 – Group 4
  • 2. •Hi Fashions co wants to enter the knitwear Business in domestic market with the help Great Lakes •The objectives being: 1. Target Market : Delhi/Punjab/Haryana/Rajasthan 2. Target Market share : •Monthly production capacities - 25Days & 2 Shifts:
  • 3.  Great Lakes has to prepare a roll out plan for Hi Fashions keeping in mind their capacity constraints and profit maximization:  Product Mix and product Line  Sales Plan  Expected Sales Turnover and gross contributions  Recommended channel of distribution
  • 4.
  • 5.
  • 6. The estimated sales for Apr12-Mar13( 16.40) is more than the normal working capacity(12.96) of the factory , hence the factory has to run 3 shifts from Apr 2012. Assumption: 1. Company is ready to work in 3 shifts 2. Productivity is the same in all the shifts.
  • 8.
  • 9. Product Length Depth Line •Teens • T-Shirts – XL, L, M, S • Vests – 80, 85, 90, 95, • T-Shirts • COMFI 100, 110 • MACHO • Vests • Briefs – XL, L, M, S • Naughty • Briefs